If you use the Pro version of PersonalizeWP, then the plugin will begin tracking visitor behaviour on your website as soon as the plugin is activated.
With the introduction of stricter data protection regulation and an increase in user awareness of their personal and data privacy, use of cookies can erode trust in your brand and make visitors seek privacy-first experiences.
PersonalizeWP uses a first party browser-based data collection method, which provides more accurate data whilst aligning better with privacy regulation and user expectations. Using a cookie-less method improves user security, and reduces visitor concerns over tracking.
Local Storage
Each visitor to the site is generated a unique ID that is stored in their browser in Local Storage. This ID is specific to the site that generates it, which means that it cannot be used for cross-site tracking but is saved across browser sessions and has no expiration date.
The plugin also stores two additional references – ‘first-visit’ and ‘last-visit’. These assist in helping to understand when the visitor last came to your website to allow for personalisation rules around returning visitors and date/time.
Privacy Settings
PersonalizeWP comes with a dedicated feature to keep your visitor profile data anonymous, even when users enter their details into forms or purchase products.
By using this option, you can still track visitors to your site, and segment, score and personalize their journeys, but it won’t add any personally identifiable information to their profiles. This means that you can have all the benefits of using PersonalizeWP without the need to consider how data is stored in your WordPress database.
you can choose to use the Anonymise Profiles option on the Settings screen of the plugin. This option, when enabled, will ensure that any data entered or captured on your site will not be recorded on a Visitor Profile or stored in your database.