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Learn more about personalization and how it can improve your website
PersonalizeWP v3.0: Advanced WooCommerce Personalisation & Enhanced Display Conditions
Explore how PersonalizeWP v3.0 makes personalizing your store easier and more powerful than ever.
PersonalizeWP Pro Is Now Completely Free: Choose Your Perfect Personalization Solution
Big news for WordPress users: PersonalizeWP Pro is now completely free, unlock powerful personalization tools without spending a penny.
Easily Pitch Personalization with Our Ready-Made Slides
We’ve created a handy slide deck to help agencies present the value of PersonalizeWP and show what’s possible with WordPress personalization.
How to Create Custom Landing Pages with PersonalizeWP
Explore how to create targeted landing pages in WordPress using PersonalizeWP’s powerful personalization tools.
PersonalizeWP v2.9: Access Visitor Data with New REST API Endpoints
Explore how PersonalizeWP’s new REST API unlocks powerful opportunities for deeper, more dynamic user experiences.
How to Set Up and Use Custom Profile Fields in PersonalizeWP
Want to make your website more personalized? Our Custom Profile Fields let you collect visitor data and tailor content based on their preferences.
How to Combine Display Conditions for Maximum Impact
Want to boost engagement and conversions? Combining display conditions lets you deliver ultra-targeted content that speaks directly to each visitor.
Build With Us: Create Add-Ons for PersonalizeWP
Help us expand the PersonalizeWP ecosystem by building add-ons that unlock new possibilities for WordPress users.
Why Generic Websites Fail and How Personalization Changes the Game
Discover why generic websites fail to connect and how personalization can transform your site into a conversion powerhouse.
How To Collect and Use Custom Visitor Data to Boost Engagement
By collecting custom visitor data, you can create personalized experiences that build trust, improve engagement and encourage repeat visits.
How To Protect Premium Content with PersonalizeWP
Want to protect premium content without a full membership system? Do it easily and effectively with PersonalizeWP.
How to Use the Content Variations Block
Learn how the Content Variations Block can help you to deliver more targeted content experiences to your visitors with one block.
PersonalizeWP v2.8: Unlock Powerful Personalization with Content Variations
Explore our new Content Variations Block, along with usability and performance improvements to make your WordPress site more dynamic and engaging than ever.
2025 – A Year of Refinement and Improvements
By collecting custom visitor data, you can create personalized experiences that build trust, improve engagement and encourage repeat visits.
How to Personalize Website Content Based on Form Submissions
Discover how form-based personalization can enhance user experience and engagement, helping you to tailor your content for each visitor.
How To Use Lead Scoring to Identify Your Most Valuable Website Visitors
Discover how lead scoring can help you to pinpoint your most engaged visitors and turn them into loyal customers.
5 Ways Visitor Profiles Can Boost Your Marketing Strategy
Discover how visitor profiles can transform your marketing efforts, helping you deliver relevant content that drives engagement and conversions.
How to Create Targeted Content for Specific Audience Segments
Discover how to boost engagement and conversions by tailoring your website content to meet the unique needs of each audience segment.
How To Welcome Back Returning Visitors
Find out how you can use personalized experiences to make them feel valued and encourage meaningful interactions with your brand.
How to Use PersonalizeWP with Kadence Blocks
Unlock the full potential of your WordPress site by learning how to combine the power of PersonalizeWP and Kadence Blocks to create highly personalized, engaging content that resonates with every visitor.
Planning Ahead: Why Timing Matters
Optimize your website with targeted, timely content to boost engagement, increase conversions and set your business up for success in the months ahead.
Retain More Customers with WooCommerce Personalization Tips
Learn how to build customer loyalty for your WooCommerce store with targeted programs and personalized offers that keep shoppers coming back!
Craft Irresistible Offers with Cart-Based Personalization
Discover easy steps to boost sales with targeted offers based on your shoppers’ cart contents – keep reading to see how it works!
How To Segment Your Audience for Better Conversions: Proven Holiday Strategies
Discover how to captivate your audience and boost conversions by harnessing the power of segmentation strategies with PersonalizeWP.
How To Drive Repeat Purchases with Post-Checkout Recommendations
Learn how to keep customers engaged after checkout by delivering personalized product recommendations and loyalty perks with PersonalizeWP’s WooCommerce display conditions.
PersonalizeWP v2.7: CRM Features and Content-Based Segments
Explore how PersonalizeWP v2.7 unlocks advanced personalization capabilities, helping you create truly dynamic and tailored experiences for every visitor with ease.
Personalization and WordPress: The Perfect Match for Modern Websites
In this post, Marieke explores how WordPress is uniquely equipped to help you create tailored websites that not only meet but exceed the expectations of your audience.
How to Keep Visitors Engaged with Smart Personalization Strategies This Holiday Season
As the holiday season approaches, the challenge of capturing and retaining shoppers’ attention becomes more critical than ever. Discover how dwell time personalization can transform casual browsers into loyal customers this season!
How To Maximize Engagement with Easy Date and Time-Based Personalization
Want to ensure your website always delivers the right message at the perfect moment? Discover how easy date and time-based personalization can keep your content relevant, boost engagement, and drive conversions, all with minimal effort.
Easy Ways to Personalize Your Website for Holiday Shoppers
Get ready to make your website sparkle this holiday season! Discover easy ways to personalize your WordPress site for festive shoppers and turn holiday visitors into loyal customers with just a few simple tweaks.
5 Ways to Personalize Your Black Friday Campaigns for Maximum Impact
Black Friday is a prime opportunity to boost sales, and with these five free personalization tactics from PersonalizeWP, you can create tailored experiences that engage your visitors and drive conversions.
Stop talking about your product—start solving problems
Are you ready to transform your marketing strategy from product hype to problem-solving power? In this insightful piece by Marieke van de Rakt, discover how a shift in focus can unlock deeper connections with your customers and drive real results!
Capture New Website Visitors During Cyber Week
Want to capture new visitors during Cyber Week? In this article we share some effective strategies to stand out and turn first-time shoppers into loyal customers.
PersonalizeWP v2.6: Take Full Control of Site Personalization with New Block Editor and UTM Features
Discover how PersonalizeWP v2.6 empowers you to customize every part of your WordPress site with ease, making it simple to create unique, targeted experiences for your visitors.
Sell with stories: How to captivate your audience
Marieke van de Rakt reveals how storytelling can captivate your audience and boost your brand in this latest “Marketing with Marieke” installment. Discover the power of a great narrative!
Driving Conversions with Personalized Calls to Action on Your WordPress Website
Ever notice how some websites offer the perfect message at just the right time? That’s the power of personalized calls to action and it could transform your WordPress site’s conversions.
Prioritize High-Value Leads for Black Friday with Lead Scoring
Discover how lead scoring can help you identify high-value prospects and make your marketing strategy more effective than ever.
How to Deliver Timed Flash Sales with PersonalizeWP
Learn how to boost sales and drive urgency by using PersonalizeWP to deliver targeted flash sales at the perfect time, capturing your visitors attention when it matters most.
JD Wetherspoon Optimize Day-Based Menu with PersonalizeWP
Discover how JD Wetherspoon are automating content updates to display the right menus at the right time.
How to Use Location Targeting to Boost Black Friday Conversions
Learn how to use location targeting with PersonalizeWP to tailor your Black Friday offers, increase relevance and drive conversions.
How to Offer Exclusive Content to Loyal Customers During Black Friday
Learn how to deliver exclusive content to your top customers with PersonalizeWP and take your engagement and sales to the next level.
Why personalized content leads to higher conversion rates
In this edition of Marketing with Marieke, Marieke van de Rakt dives into why personalized content is a game-changer for boosting conversion rates. Discover how tailoring your website’s content to individual users can increase engagement, build trust, and ultimately drive sales.
Boost Sales With Time-Sensitive Countdown Offers During Cyber Week
Discover how time-sensitive countdown offers can boost engagement, drive sales and build customer loyalty during Cyber Week.
How to Create a Seasonal Advent Calendar for Your WordPress Website
Discover how to create an advent calendar on your WordPress website using PersonalizeWP, transforming holiday traffic into repeat visitors and boosting conversions with daily surprises that keep your audience coming back for more.
Why You Should Segment Your Audience for Targeted Black Friday Campaigns
Learn how audience segmentation can help you deliver personalized content that stands out and drives conversions.
The Benefits of Personalization with CRO Tactics for Agencies
Rachel Berry, Head of Client Services at PersonalizeWP & Filter, explains how combining personalization with CRO tactics helps agencies boost engagement, conversions, and client results.
Get to Know Your Audience and Get the Most Out of Your Audience!
Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs.
How to Create Content to Target New Visitors
Learn how to strategically customize your website’s content to engage first-time visitors and guide them toward conversions, creating a personalized experience that encourages action and repeat visits.
