PersonalizeWP for content publishing and news sites

Increasing engagement and revenue for content publishers

Content publishers and news sites can greatly benefit from personalization as it enhances user engagement, increases retention, and boosts revenue. PersonalizeWP helps you to do this by allowing you to deliver content that aligns with individual user interests and preferences, and show premium or sponsored content to relevant audiences.

Understand your visitors behaviour content engagement

PersonalizeWP helps you to track visitors on your site so that you can understand their behaviour, without the need for complex analytics integrations. 

Each page visit is recorded on their visitor profile, and as they take specific actions such as reading or viewing content, you can put them into segments that allow you to target them later in their journey, or give them points for their lead score. 

  • Track visitor behaviour around your site
  • Segment and score based on purchases or cart value
  • Understand who it is a high-value lead and nudge to convert

Content recommendations drive engagement

By presenting content that is related to what the user has already shown interest in, you can ensure that the content you deliver to visitors remains relevant and engaging. Similar content encourages users to dive deeper into a topic, increasing the amount of time they spend on the site and this depth of engagement can lead to higher satisfaction and a greater likelihood of return visits.

PersonalizeWP not only offers tools such as segmentation and personalization rules to help you deliver the right content to the right audience, but we also offer an AI Content Recommendations service designed specifically for pages/posts built using the Block Editor. 

  • Match your content to user interests
  • Reduce bounce rates and drive engagement
  • Show personalized content recommendations

Increase Page Views

Users are more likely to stay on the site longer and interact more deeply when they see headlines and stories that resonate with their interests.
Offering a personalized experience can differentiate a news site from its competitors, attracting users who prefer tailored content over generic news feeds.
Personalizing the promotion of premium or sponsored content can encourage users to subscribe or make one-time purchases improving the return on investment for advertisers.

Deliver targeted campaigns with personalisation rules

Use the full range of our personalisation rules to deliver targeted content to complement your marketing campaigns.

Utilize geo-targeting to display location-specific content, offers, and promotions. Offer discounts and nudge clients with items in their WooCommerce basket. Provide personalized messaging to visitors coming in from social media platforms or PR outreach. 

  • Target by location, time, date, device type, referrer and query type
  • Create custom personalized landing pages by referrer
  • Track visitors behaviour once they are on the site 

Direct integration with WooCommerce and form plugins

PersonalizeWP integrates directly with plugins such as WooCommerce, Gravity Forms, WS Form and Ninja Forms, allowing you to map data from your shop and forms to visitor profiles. 

Every time a visitor takes an action with one of the plugins, we feed their data into our database to allow you to build up a picture of each visitor. And based on their actions, you can segment them into different groups or add points to their lead score. 

  • Track product and category purchases in WooCommerce
  • Map data from form plugins into visitor profile fields
  • Use customer actions to fire segmentation and scoring rules

Want to learn more about how PersonalizeWP can help you?

Provide us your details and our team will get in touch to talk you through how other Content Publishers are using PersonalizeWP for CRO and how they are increasing their sales revenue by doing so.

Or if you prefer, we can give you a 1-2-1 demo of the plugin in action and talk you through any questions.

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Want to find out about how you can increase engagement?

Try PersonalizeWP now

If you just want to play around with our demo, you can do that straight away – click on the button and we’ll spin up a new site with the plugin ready for you to play with….