Drive increased engagement on news and content sites
Offer your audience personalized content that is based upon what they are interested in by tracking their journey, building their visitor profile and grouping them into segments
Increasing engagement and revenue for content publishers
Content publishers and news sites can greatly benefit from personalization as it enhances user engagement, increases retention, and boosts revenue.
PersonalizeWP helps you to do this by allowing you to deliver content that aligns with individual user interests and preferences, and show premium or sponsored content to relevant audiences.
Understand your visitors behaviour content engagement
PersonalizeWP helps you to track visitors on your site so that you can understand their behaviour, without the need for complex analytics integrations.
Each page visit is recorded on their visitor profile, and as they take specific actions such as reading or viewing content, you can put them into segments that allow you to target them later in their journey, or give them points for their lead score.
- Track visitor behaviour around your site
- Segment and score based on purchases or cart value
- Understand who it is a high-value lead and nudge to convert
Deliver targeted campaigns with personalisation rules
Use the full range of our personalisation rules to deliver targeted content to complement your marketing campaigns.
Utilize geo-targeting to display location-specific content, offers, and promotions. Offer discounts and nudge clients with items in their WooCommerce basket. Provide personalized messaging to visitors coming in from social media platforms or PR outreach.
- Target by location, time, date, device, referrer and query
- Create custom personalized landing pages by referrer
- Track visitors behaviour once they are on the site
Integrates with key WordPress plugins
PersonalizeWP integrates directly with plugins such as WooCommerce, Gravity Forms, WS Form and Ninja Forms, allowing you to map data from your shop and forms to visitor profiles.
- Track product and category purchases in WooCommerce
- Map data from form plugins into visitor profile fields
- Use customer actions to fire segmentation and scoring rules
Want to see it in action? Try out PersonalizeWP now…
If you just want to play around with the plugin, you can do that straight away – click on the button and we’ll spin up a new site with it installed and ready for you to test….
