To set up Custom Profile Fields, navigate to the PersonalizeWP settings in your WordPress dashboard. Here, you can add new custom profile fields for any unique data you want to collect and use on your site.
There are a couple of different ways you can use this feature, users can either choose to insert custom profile field data directly into their content or you can use the field to show or hide a content block.
You can read a more in-depth tutorial and access further guidance by visiting our knowledge base.
Pro Feature
Custom Profile Fields for CRM-Based Personalization
PersonalizeWP enables you to capture unique information from your visitors through forms and use it to create personalized website experiences that speak directly to their preferences and needs
Build Detailed Visitor Profiles
With our Custom Profile Fields feature, you can customize visitor profiles by adding as many custom fields as needed. This allows you to map and store any information you choose and use that data to personalize the content you display to your visitors.
Show Content Based on Profile Data
PersonalizeWP’s Custom Profile Fields enable you to tailor content based on user data, such as a visitor’s preferred Event Type. For example, you can display specific content blocks when the ‘Event Type’ matches a value like ‘Webinar.’
Take it further by combining criteria like ‘Location = London’ and ‘Event Type = Webinar’ to create even more precise and engaging user experiences.
Use Visitor Data In Your Content Blocks
You can replace generic text with personalized profile field data using the Displaying Visitor Profile Data feature in the Block Editor toolbar.
Simply select text, click the Profile icon, and choose a custom profile field like ‘Pet Name’ from the dropdown to make your content more engaging and personal.
Add unlimited Custom Profile Fields for any need you have
Build meaningful connections by effortlessly adding unlimited Custom Profile Fields to your content blocks in the Block Editor—no coding required.
Event Preferences
Tailor invitations to match visitor preferences for events like webinars, workshops, or community meetups
Example Fields: Preferred Event Type, Availability or Location Preference
Experience Level
Adapt your content to match the visitor’s knowledge or skill level, whether they’re beginners or seasoned experts
Example Fields: Skill Level, Industry Knowledge or Experience Duration
Interests or Hobbies
Deliver personalized recommendations based on hobbies or passions, from fitness tips to travel itineraries
Example Fields: Favourite Activities, Preferred Content Type or Interest Categories
Family or Household Info
Highlight relevant content for families, pet owners, or households with specific needs
Example Fields: Household Size, Pet Ownership or Children’s Ages
Personality Types
Align messaging with personality traits to provide practical insights for planners or inspire adventurers
Example Fields: Decision Style, Personality Archetype or Risk Tolerance
Customer’s Goal
Target content to help visitors achieve their goals, whether it’s learning a skill, staying fit, or achieving balance.
Example Fields: Primary Goal, Timeframe or Motivation Level
Seamless integration with these plugins out of the box
ACF Blocks
Kadence Blocks
WordPress Block Editor
Woo Commerce
Ninja Forms
(Pro Only)
Gravity Forms
(Pro Only)
WS Form
(Pro Only)
Coming Soon
Frequently asked questions
With PersonalizeWP Pro, you can create as many Custom Profile Fields as you need to personalize your website experience for each visitor. There is no limit.
No. PersonalizeWP is optimized for WordPress, ensuring that your site performance remains fast and responsive while adding rich personalization features.
Yes, you can easily edit, update, or delete custom profile fields through your PersonalizeWP settings at any time.
Visit our knowledge base, blog or contact our support team for more information.
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