PersonalizeWP for membership websites

PersonalizeWP helps you create personalized experiences for your members

WordPress membership websites allow businesses, communities, and content creators to offer exclusive content and services to subscribed users. With PersonalizeWP, you can manage and restrict access to premium articles, videos, forums, and courses, fostering a loyal community. Make each of your members feel valued and understood.

Understand what your members are doing across your website

PersonalizeWP helps you track member activity on your site, providing insights into their behaviour without the need for complex analytics integrations.

Each page visit is recorded on their profile, as they take specific actions such as upgrading their membership or viewing premium content, you can segment them for targeted engagement later in their journey or award points to their lead score for engaging with certain content.

You can create rules based on membership upgrades, specific content viewed, or the value of their subscriptions.

  • Track member behaviour across your site
  • Segment and score based on membership upgrades or subscription value
  • Identify high-value leads and guide them toward further engagement and conversion

Encourage new website visitors to become members

Potential new members often need a push in the right direction to get them to convert. With PersonalizeWP you can create offers and discounts tailored to new users to your website. Showcase benefits to new users only, and highlight upsell opportunities to users you know are already members. 

  • Deliver personalized offers based on user behaviour
  • Create custom rules for super-targeted content
  • Increase conversion rates by showing the right offer at the right time

Highlight membership benefits to new users

PersonalizeWP offers a simple personalization rule to identify new or returning users and show them targeted content. Providing membership benefits prominently on a page to new users incentivises them to sign up.
PersonalizeWP is a no-code, WordPress-native solution. It’s designed to be easy to use for both marketers and content admins, utilising a familiar WordPress interface. 
Whether it’s through segmentation, lead scoring of highly engaged members, or targeting users with personalized content, PersonalizeWP offers you the ability to boost member retention and engagement with bespoke content for members only.

Deliver targeted campaigns with personalisation rules

Use the full range of our personalisation rules to deliver targeted content to complement your marketing campaigns.

Utilize geo-targeting to display location-specific content, offers, and promotions. Offer discounts and nudge clients with items in their WooCommerce basket. Provide personalized messaging to visitors coming in from social media platforms or PR outreach. 

  • Target by location, time, date, device type, referrer and query type
  • Create custom personalized landing pages by referrer
  • Track visitors behaviour once they are on the site 

Direct integration with WooCommerce and form plugins

PersonalizeWP integrates directly with plugins such as WooCommerce, Gravity Forms, WS Form and Ninja Forms, allowing you to map data from your shop and forms to visitor profiles. 

Every time a visitor takes an action with one of the plugins, we feed their data into our database to allow you to build up a picture of each visitor. And based on their actions, you can segment them into different groups or add points to their lead score. 

  • Track product and category purchases in WooCommerce
  • Map data from form plugins into visitor profile fields
  • Use customer actions to fire segmentation and scoring rules

Want to learn more about how PersonalizeWP can help you?

Provide us your details and our team will get in touch to talk you through how other businesses are using PersonalizeWP for CRO and how they are increasing their sales revenue by doing so.

Or if you prefer, we can give you a 1-2-1 demo of the plugin in action and talk you through any questions.

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Want to find out how you can drive conversions?

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If you just want to play around with our demo, you can do that straight away – click on the button and we’ll spin up a new site with the plugin ready for you to play with….