The plugin uses a browser feature called Local Storage to generate a unique ID for each user that visits your site. The ID is retained in the browser even when cookies and history are cleared. As your visitors navigate your site, an event is sent to the plugin each time they visit a page, submit a form or purchase a product using their unique ID.
Pro Feature
Privacy-first collection of your visitor profile data
PersonalizeWP ensures that the way you collect data is done in a privacy-first way and provides features to keep users anonymous
Cookie-less data collection
PersonalizeWP uses a first party browser-based data collection method, which provides more accurate data whilst aligning better with privacy regulation and user expectations. Using a cookie-less method improves user security, and reduces visitor concerns over tracking.
- Uses local browser storage
- Doesn’t require a cookie message
- Enhanced user privacy
Keep your user profiles anonymous
PersonalizeWP comes with a dedicated feature to keep your visitor profile data anonymous, even when users enter their details into forms or purchase products.
- Additional privacy compliance
- No PII data stored for users
- Continue to segment, score and personalize content
Seamless integration with these plugins out of the box
ACF Blocks
Kadence Blocks
WordPress Block Editor
Woo Commerce
Ninja Forms
(Pro Only)
Gravity Forms
(Pro Only)
WS Form
(Pro Only)
Coming Soon
Frequently asked questions
All visitors have anonymous profiles before they have entered any information into the site. This means that whilst we can track them and view their behaviour, we don’t have any personal details to associate with them such as name or email address, and therefore they just have a unique ID.
This can be enabled in the Settings section of the plugin. On this screen is a checkbox called Anonymise Profiles that, when enabled, will anonymise the content stored in Visitor Profiles.
No, it will not affect any data already collected before the setting has been enabled. Once it has been turned on, it will anonymise any new data.
If you disable the Privacy feature by unchecking the option on the Settings screen, then the plugin will start associating any entered personal data with profiles again. All previously anonymised data will remain anonymous.
Can’t wait? Try out our PersonalizeWP Pro version now…
If you just want to play around with the Pro version of our plugin, you can do that straight away – click on the button and we’ll spin up a new site with the Pro version installed ready for you to test….
