Show recommended content

PersonalizeWP allows the publisher to show suggested product content to users based on their browsing history and purchase history.

Understand where your audiences come from 

To customise content for returning users and drive conversions, use the Segment & Visitor Profile features in PersonalizeWP to gain better insight into your user’s behaviour. 

These features enable you to understand your audience’s interactions with your website, helping you segment them into categories to target specific content related to their browsing history. This will help you target them with content specific to their interests, increasing engagement.

Examples of how you might target users

Personalized content recommendations based on segments can boost retention and conversion rates by making your site more relevant and appealing to each user.

Enhance relevance and engagement

For users who read a specific article, you can recommend related content to encourage further engagement with your website.

Understand what content is working

Using PersonalizeWP, can help you understand what content is resonating with your audience. Using the Visitor Profiles feature, you can streamline your content creation efforts, ensuring that you produce material that will engage your users.

Reward engaged users

By segmenting your users, you can offer rewards or discounts to those who engage with specific content on your website.

Track users across your site

As users move around your site, we track their actions in real-time – visited pages, login times, product purchases and form submissions.

Their visitor profile is continuously updated, allowing you to see their navigation path and the content they engage with. This enables you to track every page they visit throughout their journey.

Score and segment

Track visitor behaviors to gain insights into their interests. Score users based on their actions—like page visits, form submissions, or purchases—to gauge engagement levels.

Segment users by location, product category, referral source, or other criteria for targeted interactions.

Frequently asked questions

PersonalizeWP uses visitor data like browsing behaviour, read history, and demographics to tailor news articles or blog content. This ensures each visitor sees content most relevant to their interests, enhancing engagement and retention.

PersonalizeWP leverages data including reading history, click patterns, time spent on pages, search queries, location, and device type. This helps create a detailed profile for each visitor to deliver personalized content recommendations.

Install the PersonalizeWP plugin on your WordPress site, configure personalization rules based on criteria like visitor behaviour or demographic info, and select the content recommendation widgets to display. The plugin provides an intuitive interface to manage these settings.

Yes, PersonalizeWP can dynamically update content recommendations based on real-time data. For example, it can prioritise showing trending news articles or popular blog posts based on current visitor interactions and interests.

Personalized content recommendations increase reader engagement, improve content consumption rates, boost time spent on the site, and enhance reader satisfaction by providing relevant and timely articles or blog posts.

Yes, PersonalizeWP allows for A/B testing different content recommendation strategies. This helps determine which methods are most effective in driving engagement and content consumption, allowing for data-driven optimisation.

PersonalizeWP complies with data protection regulations like GDPR. It anonymises user data, provides transparency on data usage, and offers options for users to manage their data preferences. Robust security measures protect user data from breaches.

Can’t wait?

Try PersonalizeWP now

If you just want to play around with our demo, you can do that straight away – click on the button and we’ll spin up a new site with the plugin ready for you to play with….