Increase conversion on WordPress websites
PersonalizeWP is a no-code WordPress plugin for the Block Editor that helps you deliver unique content to the right audience at the right time

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Build visitor profiles automatically
PersonalizeWP tracks what visitors do on your WordPress site, creating individual profiles that capture their journey from first visit to conversion. See which pages they view, what products they browse, which forms they complete, and how often they return.
This happens automatically with no complex setup required. You can use this data to understand your audience better, identify leads, and group similar visitors into segments.
All while respecting privacy with cookieless, GDPR-compliant tracking that keeps data on your own server.
Show different content to each visitor
Once PersonalizeWP knows your visitors, you can display completely different content to each person based on their profile, behaviour, or context.
Set up rules using any combination of conditions: such as location, device, purchase history, cart contents, pages visited, time of day or custom data you’ve collected.
The WordPress Block Editor integration means you simply add conditions to any block, no coding needed. Content switches instantly and works perfectly with cached sites, so your pages stay fast while delivering personalised experiences to every visitor.

Advanced features as standard
Add advanced functionality to your website and deliver a dynamic, meaningful experience for every visitor automatically
Visitor Profiles
Track and analyze individual visitor behavior to create detailed profiles, then display user profile information in your content
Custom Profile Fields
Capture information from your visitors to help personalize their experience on your site
Display Data in Content
PersonalizeWP allows you to display your visitor profile data fields in content blocks that then appear on your website allowing you to personalize your messaging
Content Variations
Effortlessly show different versions of your content based on rules, segments or lead scores, all in one simple block.
Segments
Group your audience based on specific criteria to personalize to groups
Lead Scoring
Assign scores to leads to prioritize follow-up based on their value
Access Controls
Secured with role-based access, passwords and user ID restrictions
Integrations
Seamlessly integrate with plugins like WooCommerce and Gravity Forms









Works with your favourite plugins
PersonalizeWP works right out the box with the plugins you already use – no complex configuration or setup needed
Testimonials
Don’t just take our word for it – PersonalizeWP is the choice for businesses, community members and key influencers




From our Blog
Learn more about personalization and how it can improve your website
Ready to personalize your WordPress site?
PersonalizeWP is completely free. Download the plugin and start creating unique experiences for every visitor. Set up takes minutes and you’ll see results immediately.