Elevate your WordPress website with personalization

PersonalizeWP is a free no-code WordPress plugin that helps you deliver unique content to the right audience, in the right place, and at the right time

Getting ready for Black Friday 2024? See how PersonalizeWP can help you to increase sales

Used By…

Show personalized content to the right users

PersonalizeWP gives everyone the chance to provide personalized experiences to their site visitors without the need to code it yourself.

Directly integrated into the Block Editor, it comes with set of pre-built rules and the option to create as many custom rules as you can think of.

You can chain together multiple conditions to be as specific as you want to be, and you don’t need to worry about the wrong people seeing content – it’s not delivered unless they match your conditions.

Every type of display condition you can think of

PersonalizeWP offers you the chance to show or hide content to users based every condition you can think of!

Use device, location, referrer, returning visitor, date, time, visit period, day of week, logged in/out, query string and more to build custom experiences for your users.

And with our extensive WooCommerce integration, you can choose to show blocks based on whether users have an item in their cart or if they have purchased already.

Testimonials

If you haven’t checked out PersonalizeWP yet, you’re missing out. It’s pretty awesome! Thanks to Joost de Valk for tweeting about it a few weeks ago. I hadn’t known it was even a thing. But given how much I love segmentation, this is the perfect solution!
Chris Lema
I think the most impressive “Shiny New Plugin” on .org right now is PersonalizeWP. Really interesting take on visitor personalization and they obviously mean business when it comes to product and marketing.
Matt Cromwell
StellarWP
PersonalizeWP has enabled me to change layouts of different sales pages based on where my customers are in their journey. It’s rapidly becoming an integral part of my design philosophy as my business grows.
Alex Standiford
Siren Affiliates
One of the cooler plugins of late is PersonalizeWP. It’s now fully integrated with everything blocks, patterns, and templates. Fully FSE compatible. And super powerful what you can do with it, at that. And if you’re wondering what the heck that plugin does….it does what it says on the tin.
Remkus de Vries

All the rules you need to personalize your WordPress website

PersonalizeWP offers rules for every situation you can think of – download it now and get creative!

New/Returning Visitor

Create personalized experiences based on whether the visitor is new or returning to your site

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Location

Tailor content according to the visitor’s geographical location for a more relevant experience

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Date/Time

Customize content based on the specific date or time of the visit to enhance user engagement

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Time of Day

Show content and offers depending on the time of day for better engagement

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Referrer/Source

Personalize content based on the referral source, such as social media, search engines, or email

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Logged In/Out

Display different content for users who are logged in versus those who are not logged in

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Day of Week

Only show specific content (such as menus) if it is the correct day of the week

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Purchased Product

Choose to show or hide content based on whether a visitor has already purchased a product

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UTM Tags

Modify content based on UTM parameters allowing you to treat audiences differently

User Role

Display different content based on the user role, such as admin, subscriber, or customer type

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Dwell Time/Inactivity

Show content based on how long visitors spend on your site using time on page

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Visit Period

Choose what you show visitors based on the time of day that they visit

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Cookie

Remember user preferences and provide a more personalized and consistent experience

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Device Type

Show visitors different content if they are on mobile, tablet or desktop, or use iOS/Android

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Query String

Customize content based on parameters in your URL for a more tailored experience

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Cart Contents

Show or hide incentives or offers if a user has at least one item in their shopping basket

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Total Spend

Reward high-spending customers with exclusive content or special offers

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Total Purchased

Treat users that have purchased multiple products differently to other visitors

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Seamless integration with these plugins out of the box

ACF Blocks

Kadence Blocks

WordPress Block Editor

Woo Commerce

Ninja Forms
(Pro Only)

Gravity Forms
(Pro Only)

WS Form
(Pro Only)

Coming Soon

From our Blog

Learn more about personalization and how it can improve your website

How To Maximize Engagement with Easy Date and Time-Based Personalization

Want to ensure your website always delivers the right message at the perfect moment? Discover how easy date and time-based personalization can keep your content relevant, boost engagement, and drive conversions, all with minimal effort.

Easy Ways to Personalize Your Website for Holiday Shoppers

Get ready to make your website sparkle this holiday season! Discover easy ways to personalize your WordPress site for festive shoppers and turn holiday visitors into loyal customers with just a few simple tweaks.

5 Ways to Personalize Your Black Friday Campaigns for Maximum Impact

Black Friday is a prime opportunity to boost sales, and with these five free personalization tactics from PersonalizeWP, you can create tailored experiences that engage your visitors and drive conversions.

Is PersonalizeWP right for you?

PersonalizeWP works for all types of business, whether you’re selling products, an agency that wants to help its clients improve their conversion, or a content publisher looking to grow your engagement metrics

Marketing Agencies

Help clients optimize their conversion rate and integrate personalization tactics into their digital strategy, securing extra budget to deliver these services.

E-commerce

Better understand your customers by tracking visits, and encourage purchases with recommended content, discounts, and promotions.

Publishers

Deliver exclusive, personalized content to your visitors based on their referral source, login status, whether they’ve submitted a form, or their viewing location.

Small Businesses

For physical locations, display varying opening times, menus, or offers throughout the day. If online, offer free shipping or provide support hours.

Membership Sites

If physical, show varying opening times and menus or offers throughout the day. Online, provide free shipping to specific locations and support hours.

Non-Profits

Show varying opening times and offers for both physical and online presences, including free shipping to specific locations and targeted support hours.

Want to see it in action? Try out PersonalizeWP now…

If you just want to play around with the plugin and see what you can do, then click on the button and we’ll spin up a new site with in demo mode for you to try it out….