Increase conversion on WordPress websites

PersonalizeWP is a no-code WordPress plugin for the Block Editor that helps you deliver unique content to the right audience at the right timeu

Download for Free View Features
An interface displaying multiple content variations for webinars and in-person events, featuring text descriptions, schedules, and interactive elements for user selection.
Text logo reading "CHRIS LEMA" in uppercase letters. "CHRIS" is in purple, "LEMA" is in black, separated by a gold diagonal line.
Logo of "Progress Planner" featuring a stylized purple rooster head with an orange triangle below, resembling a beak. The text "Progress Planner" is written in purple to the right of the design.
Red, bold text reading "ANGRY CREATIVE" in an uppercase, modern font against a transparent background.
Logo of Indigotree featuring a stylized tree design in blue, resembling a lowercase "i" with a circular top, followed by the name "indigotree" in lowercase blue letters.
The image shows the word "wotherspoon" in lowercase, written in a dark blue font on a transparent background.
Logo of the charity "Children with Cancer UK," featuring the organization's name in purple and orange text, emphasizing support for children affected by cancer.
A logo featuring a stylized compass design with a black and orange color scheme, emphasizing navigation and exploration themes. The text is simple and modern.
A screenshot displaying user activity, including form submissions and page visits. It features details about a user named Anthony Johnson, including email, last seen time, and a lead score of 85, along with segment information.
Visitor Tracking

Build visitor profiles automatically

PersonalizeWP tracks what visitors do on your WordPress site, creating individual profiles that capture their journey from first visit to conversion. See which pages they view, what products they browse, which forms they complete, and how often they return.

This happens automatically with no complex setup required. You can use this data to understand your audience better, identify leads, and group similar visitors into segments.

All while respecting privacy with cookieless, GDPR-compliant tracking that keeps data on your own server.

Dynamic Content Display

Show different content to each visitor

Once PersonalizeWP knows your visitors, you can display completely different content to each person based on their profile, behaviour, or context. Set up rules using any combination of conditions: such as location, specific devices, purchase history, cart contents, pages visited, time of day or custom data you’ve collected.

The WordPress Block Editor integration means you simply add conditions to any block, no coding needed. Content switches instantly and works perfectly with cached sites, so your pages stay fast while delivering personalised experiences to every visitor.

A digital interface showing a welcome message addressed to "Helena," prompting her about furniture discounts during checkout. It includes options for applying the discount or declining. Visual elements feature images related to furniture.

Advanced features as standard

Add advanced functionality to your website and deliver a dynamic, meaningful experience for every visitor automatically

Visitor Profiles

Track and analyze individual visitor behavior to create detailed profiles, then display user profile information in your content

Custom Profile Fields

Capture information from your visitors to help personalize their experience on your site

Display Data in Content

PersonalizeWP allows you to display your visitor profile data fields in content blocks that then appear on your website allowing you to personalize your messaging

Content Variations

Effortlessly show different versions of your content based on rules, segments or lead scores, all in one simple block.

Segments

Group your audience based on specific criteria to personalize to groups

Lead Scoring

Assign scores to leads to prioritize follow-up based on their value

Access Controls

Secured with role-based access, passwords and user ID restrictions

Integrations

Seamlessly integrate with plugins like WooCommerce and Gravity Forms

An online clothing store interface displaying a model wearing a short-sleeved jersey. It features a product description, price, and options for size and color. A pop-up notification offers a discount for returning visitors. The background is light blue, enhancing the promotional elements. A digital mockup showing a "Contact Us" form on the left with fields for name, email, and message, and a visitor profile section on the right displaying personal information and segments, all set against a light blue background. An interface displaying a promotional message for a product. It invites users to apply a discount code for free shipping, specifically targeting interior designers, along with a button to check out best-sellers. The background is light blue, enhancing visibility. An illustration showing a pet food product page with a call to action inviting users to sign up for expert tips and insights. The design transitions from a textual interface to a visual layout featuring a dog, emphasizing pet care. A digital interface showcasing three slides that highlight a new schedule of webinars and in-person events. Each slide features a brief description and a button to view the schedule, set against a light blue background. A table displaying various segments with columns for "Name," "Type," "Reason," and "Visitor Profiles." It includes entries for submitted forms, lead scores, and visitor locations, highlighting specific user behaviors and interactions. A digital interface displays an emerald green velvet sofa, with options for user input and promotional text. The layout features a section for login, scores, and product details, emphasizing the sofa's design and price. The image displays a light blue background featuring a text box about a 24/7 advice line, along with a password protection notice. The notice prompts users to enter a password to access content, emphasizing the importance of security in managing inquiries. A grid featuring logos of various WordPress plugins, including Gravity Forms, WooCommerce, ACF, Kadence WP, Ninja Forms, and WS Form, representing tools for form creation and website enhancement.

Works with your favourite plugins

PersonalizeWP works right out the box with the plugins you already use – no complex configuration or setup needed

White letters "ACF" on a dark blue square background.

ACF Blocks

The image shows a purple lowercase "woo" logo on a white background, representing a digital or e-commerce brand.

WooCommerce

Logo of Kadence WP, featuring a stylized blue "K" with dot elements, accompanied by the text "Kadence WP" below.

Kadence Blocks

Ninja Forms logo featuring a stylized ninja head on a red background with the text "Ninja Forms" below it.

Ninja Forms

Logo of Gravity Forms featuring an orange hexagon with a stylized "G" inside, above the text "Gravity Forms" in black. The logo is set against a white background with rounded corners.

Gravity Forms

Blue square logo with white lowercase text "wsform" centered.

WS Form

Read more about our integrations

Testimonials

Don’t just take our word for it – PersonalizeWP is the choice for businesses, community members and key influencers

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If you haven’t checked out PersonalizeWP yet, you’re missing out. It’s pretty awesome! Thanks to Joost de Valk for tweeting about it a few weeks ago. I hadn’t known it was even a thing. But given how much I love segmentation, this is the perfect solution!
A smiling man wearing a gray fedora and hoodie, set against a softly blurred background.
Chris Lema
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I think the most impressive Shiny New Plugin on .org right now is PersonalizeWP. Really interesting take on visitor personalization and they obviously mean business when it comes to product and marketing.
A bearded man wearing black glasses is looking down. He has short hair and is positioned in front of a blurred background that includes colorful objects, possibly books or decorations.
Matt Cromwell
StellarWP
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PersonalizeWP has enabled me to change layouts of different sales pages based on where my customers are in their journey. It’s rapidly becoming an integral part of my design philosophy as my business grows.
A man with short hair and a goatee is smiling warmly against a neutral background. He is wearing a black shirt and looking directly at the camera.
Alex Standiford
Siren Affiliates
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One of the cooler plugins of late is PersonalizeWP. It’s now fully integrated with everything blocks, patterns, and templates. Fully FSE compatible. And super powerful what you can do with it, at that. And if you’re wondering what the heck that plugin does….it does what it says on the tin.
A bald man with a goatee is smiling outdoors. He is wearing a black collared shirt. The background is slightly blurred, showing part of a building and greenery.
Remkus de Vries

From our Blog

Learn more about personalization and how it can improve your website

Everything You Need to Personalise Your Site, Now in One Free Plugin
Announcements

Everything You Need to Personalise Your Site, Now in One Free Plugin

PersonalizeWP 3.2 unifies all features into one free plugin, making WordPress personalization easier with tailored content and user-friendly design.

Joy Clarke
PersonalizeWP v3.1: Powerful Plugin Integrations, Headless Support & Enhanced Security
Announcements

PersonalizeWP v3.1: Powerful Plugin Integrations, Headless Support & Enhanced Security

PersonalizeWP v3.1 introduces powerful integrations, headless support and enhanced security, giving you smarter, safer ways to personalise WordPress.

Paul Halfpenny
Show Smarter Product Suggestions with the PersonalizeWP Product Collection Block
Announcements

Show Smarter Product Suggestions with the PersonalizeWP Product Collection Block

Show products your visitors actually want to see with our new personalized WooCommerce block.

Joy Clarke
View all our blog posts

Ready to personalize your WordPress site?

PersonalizeWP is completely free. Download the plugin and start creating unique experiences for every visitor. Set up takes minutes and you’ll see results immediately.

Download for Free