Elevate your WordPress website with personalization

PersonalizeWP is a no-code WordPress plugin that helps you deliver unique content to the right audience, in the right place, and at the right time

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A webpage interface displaying a furniture and home store. Features include a 20% discount banner, welcome message with a button, and images of room categories: dining, living, and bedroom. A sidebar shows settings for a discount modal.

Used By…

Text logo reading "CHRIS LEMA" in uppercase letters. "CHRIS" is in purple, "LEMA" is in black, separated by a gold diagonal line.
Logo of "Progress Planner" featuring a stylized purple rooster head with an orange triangle below, resembling a beak. The text "Progress Planner" is written in purple to the right of the design.
Red, bold text reading "ANGRY CREATIVE" in an uppercase, modern font against a transparent background.
Logo of Indigotree featuring a stylized tree design in blue, resembling a lowercase "i" with a circular top, followed by the name "indigotree" in lowercase blue letters.
The image shows the logo of "DigiLövi," with "Digi" in dark brown and "Lövi" in light orange. The "ö" has a tilde above it, adding a distinctive touch to the text.
The image shows the word "wotherspoon" in lowercase, written in a dark blue font on a transparent background.
Stylized red brain illustration followed by the black text "Brain Possibility" on a white background.
Logo of a stylized yellow seahorse inside a dark blue square, followed by the word "SIREN" in bold, navy blue letters.
E-commerce interface showing a young man wearing a short-sleeved jersey. Product listing highlights color options, prices, and a message about free US shipping. Personalization options display rules for showing a shipping discount to US-based visitors.

Show personalized content to your visitors

PersonalizeWP gives everyone the chance to provide personalized experiences to their site visitors without the need to code it yourself.

Directly integrated into the Block Editor, it comes with set of pre-built rules and the option to create as many custom rules as you can think of.

You can chain together multiple conditions to be as specific as you want to be, and you don’t need to worry about the wrong people seeing content – it’s not delivered unless they match your conditions.

Every display condition you can think of and more

PersonalizeWP offers you the chance to show or hide content to users based every condition you can think of!

Use device, location, referrer, returning visitor, date, time, visit period, day of week, logged in/out, query string and more to build custom experiences for your users.

And with our extensive WooCommerce integration, you can choose to show blocks based on whether users have an item in their cart or if they have purchased already.

Interface displaying personalization rules with dropdown options for user segments and actions, set against a background with pink shapes.

All the conditions you need to personalize your WordPress website

PersonalizeWP offers rules for every situation you can think of – download it now and get creative!

New/Returning Visitor

Create personalized experiences based on whether the visitor is new or returning to your site

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Location/Language

Tailor content based on a visitor’s geographical location or browser language for a more relevant experience

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Date/Time

Customize content based on the specific date or time of the visit to enhance user engagement

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UTM Tags

Modify content based on UTM parameters allowing you to treat audiences differently

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Referrer/Source

Personalize content based on the referral source, such as social media, search engines, or email

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Logged In/Out

Display different content for users who are logged in versus those who are not logged in

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Purchased Product

Choose to show or hide content based on whether a visitor has already purchased a product

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User Role

Display different content based on the user role, such as admin, subscriber, or customer type

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Device Type

Show visitors different content if they are on mobile, tablet or desktop, iOS or Android

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And there’s more! See them all

Advanced features as standard

Add advanced functionality to your website and deliver a dynamic, meaningful experience for every visitor—automatically

Visitor Profiles

Track and analyze individual visitor behavior to create detailed profiles, then display user profile information in your content

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Custom Profile Fields

Capture information from your visitors to help personalize their experience on your site

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Display Data in Content

PersonalizeWP allows you to display your visitor profile data fields in content blocks that then appear on your website allowing you to personalize your messaging

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Content Variations

Effortlessly show different versions of your content based on rules, segments or lead scores, all in one simple block.

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Segments

Group your audience based on specific criteria to personalize to groups

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Lead Scoring

Assign scores to leads to prioritize follow-up based on their value

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Access Controls

Secured with role-based access, passwords, and user ID restrictions

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Integrations

Seamlessly integrate with plugins like WooCommerce and Gravity Forms

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E-commerce interface showing a clothing item with personalization options, featuring a discount notification for returning visitors. A split image showing a "Contact Us" form on the left, and a "Visitor Profile" with personal details on the right, connected by an arrow. The background is pink, and there is an icon of two people at the bottom right. A pink background features two sections: a membership registration form on the left and an editable text page on the right, highlighted by a pink arrow pointing from the form to the text page, suggesting a setup or connection process. Two webpage screenshots on a pink background showing a pet food product page transformation. The larger image has a text box with a subscription prompt. The smaller image illustrates a cleaner design with a dog photo and a bowl, highlighting the improved layout. An arrow connects both images. Three overlapping digital cards displayed on a pink background show options for "Inclusive Webinars" and "In-Person Events." Each card has text descriptions and "View the schedule now" buttons, representing a user interface for browsing event options. Split-screen interface showing a segment creation form on the left and an email campaign design on the right. The form allows user input, while the campaign shows a fitness class promotion with images and text. A purple arrow connects both parts, illustrating a workflow process. User interface displaying an e-commerce page for an emerald green velvet sofa. Includes product images, detailed descriptions, customization options, and pricing. A section on the right shows filter settings for score values, with an applied rule to alter text color based on specific conditions. The background is pink. A screenshot of a webpage with a "Sample Page" heading, displaying text and a sidebar on the right featuring "Password Protected" options under "Pressive Control." There is a toggle switch and a password entry field for enabling access control. Grid of logos featuring various WordPress plugins, including Gravity Forms, WooCommerce, Advanced Custom Fields, Kadence WP, Ninja Forms, Beaver Builder, and WS Form, arranged in a 3x3 format.

Seamless plugin integrations

ACF Blocks

Kadence Blocks

WordPress
Block Editor

WooCommerce

Ninja Forms

Gravity Forms

WS Form

Coming Soon

Read more about our integrations

Is PersonalizeWP right for you?

PersonalizeWP works for all types of business, whether you’re selling products, an agency that wants to help its clients improve their conversion, or a content publisher looking to grow your engagement metrics

Marketing Agencies

Help clients optimize their conversion rate and integrate personalization tactics into their digital strategy, securing extra budget to deliver these services.

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E-Commerce

Better understand your customers by tracking visits, and encourage purchases with recommended content, discounts, and promotions.

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Publishers

Deliver exclusive, personalized content to your visitors based on their referral source, login status, whether they’ve submitted a form, or their viewing location.

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Small Businesses

For physical locations, display varying opening times, menus, or offers throughout the day. If online, offer free shipping or provide support hours.

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Membership Sites

If physical, show varying opening times and menus or offers throughout the day. Online, provide free shipping to specific locations and support hours.

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Non-Profits

Show varying opening times and offers for both physical and online presences, including free shipping to specific locations and targeted support hours.

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Testimonials

If you haven’t checked out PersonalizeWP yet, you’re missing out. It’s pretty awesome! Thanks to Joost de Valk for tweeting about it a few weeks ago. I hadn’t known it was even a thing. But given how much I love segmentation, this is the perfect solution!
A smiling man wearing a gray fedora and hoodie, set against a softly blurred background.
Chris Lema
I think the most impressive “Shiny New Plugin” on .org right now is PersonalizeWP. Really interesting take on visitor personalization and they obviously mean business when it comes to product and marketing.
A bearded man wearing black glasses is looking down. He has short hair and is positioned in front of a blurred background that includes colorful objects, possibly books or decorations.
Matt Cromwell
StellarWP
PersonalizeWP has enabled me to change layouts of different sales pages based on where my customers are in their journey. It’s rapidly becoming an integral part of my design philosophy as my business grows.
A man with short hair and a goatee is smiling warmly against a neutral background. He is wearing a black shirt and looking directly at the camera.
Alex Standiford
Siren Affiliates
One of the cooler plugins of late is PersonalizeWP. It’s now fully integrated with everything blocks, patterns, and templates. Fully FSE compatible. And super powerful what you can do with it, at that. And if you’re wondering what the heck that plugin does….it does what it says on the tin.
A bald man with a goatee is smiling outdoors. He is wearing a black collared shirt. The background is slightly blurred, showing part of a building and greenery.
Remkus de Vries

From our Blog

Learn more about personalization and how it can improve your website

Promotional banner for "Timber & Tones" offering an extra 10% off in a spring sale. It emphasizes luxury homeware with free delivery to Letchworth and includes a button to browse the new range.

How to Create Custom Landing Pages with PersonalizeWP

Explore how to create targeted landing pages in WordPress using PersonalizeWP’s powerful personalization tools.

Joy Clarke
Laptop screen displaying code, surrounded by three smaller screens with code, cloud, and user icons. A "</>" icon represents development, with a padlock icon for security. "Version 2.9" is noted in the top corner against a pink background.

PersonalizeWP v2.9: Access Visitor Data with New REST API Endpoints

Explore how PersonalizeWP’s new REST API unlocks powerful opportunities for deeper, more dynamic user experiences.

Joy Clarke
A webpage editor interface shows a text section about learning new skills, with a dropdown menu listing options like "Company Name" and "Event Type." Two people are pictured beside the text, sitting together, suggesting a collaborative learning environment.

How to Set Up and Use Custom Profile Fields in PersonalizeWP

Want to make your website more personalized? Our Custom Profile Fields let you collect visitor data and tailor content based on their preferences.

Joy Clarke
View all our blog posts

Want to see it in action? Try out PersonalizeWP now…

If you just want to play around with the plugin, you can do that straight away – click on the button and we’ll spin up a new site with it installed and ready for you to test….

Try Our Demo