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Personalization by Returning Visitor

PersonalizeWP offers powerful personalization rules as part of it’s feature-set that allow you to show and hide content based on who they are, where they have come from and their behavoiurs and actions on your site.

By using personalization, you can create a more engaging and relevant user experience by tailoring content, recommendations, and interactions to individual preferences. This leads to increased user satisfaction and retention.

Returning Visitor-Based Personalization

When a visitor arrives on your site, the plugin will check to see if they have visited the site before. This will be done by checking the browser Local Storage for the presence of an existing unique user ID, and first-seen/last-seen parameters.

If the visitor already has a unique ID and the relevant parameters, then their profile will be updated with their visiit and they will be classed as a returning visitor. Using this information you can then choose to show and hide content.

For instance, you may wish to show different content to returning visitors than new visitors. Perhaps you wish to show them a special offer or message to welcome them back that you don’t want to show to people that have never visited your site before.

Creating Returning Visitor-Based Rules

You can access PersonalizeWP’s personalization rule tools by going to WP-Admin > Personalize > Dashboard > Personalization.

On this screen, you can view a paginated list of all rules currently active and inactive, and an optional view by category.

Create Rule

Clicking on Create Rule takes you to the screen where you can create a new personalization rule. You enter a name for your rule, select the category you want to place it in, and then choose Conditions > New Visit from the dropdown.

Next, you can select the comparator, which for this rule type offers the single option:


Finally, you choose either False from the value field.

Click on the button to Create Rule and return to the list screen.

Using Returning Visitor-Based Rules

You can choose a rule in the Personalize sidebar for any block that you can selected in the Block Editor.

Rules has it’s own dropdown, and you can select any of the rules that are active. In this instance, select your chosen new visitor-based rule and then determine the behaviour for that block (show/hide) if the visitor meets that criteria.

If you wish, you can add multiple rules to the same block, even those of a different type and category – for instance, returning visitor and location.

You can also combine a personalization rule with segments and lead score values to create highly targeted content.

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