PersonalizeWP offers powerful personalization rules as part of it’s feature-set that allow you to show and hide content based on who they are, where they have come from and their behavoiurs and actions on your site.
By using personalization, you can create a more engaging and relevant user experience by tailoring content, recommendations, and interactions to individual preferences. This leads to increased user satisfaction and retention.
Visit Date-Based Personalization
When a visitor arrives on your site, the plugin will determine the date in the locale that the user is accessing from.
Using this information you can then use date-based rules to show and hide content that is relevant and contextual to them.
For instance, you may wish to show different content to visitors depending on the date that they are accessing your website. Perhaps you are running a promotion or offer through July. You could create the block, and then setup a rule to only show that block from 1st July – 31st July.
Using this method means you don’t need to remember to schedule posts to go-live or unpublish them once the promotion ends. It will only show between those dates.
Creating Date-Based Rules
You can access PersonalizeWP’s personalization rule tools by going to WP-Admin > Personalize > Dashboard > Personalization.
On this screen, you can view a paginated list of all rules currently active and inactive, and an optional view by category.
Create Rule
Clicking on Create Rule takes you to the screen where you can create a new personalization rule. You enter a name for your rule, select the category you want to place it in, and then choose Conditions > Date from the dropdown.
Next, you can select the comparator, which for this rule type offers the following options:
- Before
- After
- Is
Finally, you choose a period of date using the value field – which opens up a date picker.
If you’re creating a rule that covers a multiple dates, you can use the +Add option to add as many times as you wish.
Click on the button to Create Rule and return to the list screen.
Using Date-Based Rules
You can choose a rule in the Personalize sidebar for any block that you can selected in the Block Editor.
Rules has it’s own dropdown, and you can select any of the rules that are active. In this instance, select your chosen date-based rule and then determine the behaviour for that block (show/hide) if the visitor meets that criteria.
If you wish, you can add multiple rules to the same block, even those of a different type and category – for instance, date and location.
You can also combine a personalization rule with segments and lead score values to create highly targeted content.