PersonalizeWP offers powerful personalization rules as part of it’s feature-set that allow you to show and hide content based on who they are, where they have come from and their behavoiurs and actions on your site.
By using personalization, you can create a more engaging and relevant user experience by tailoring content, recommendations, and interactions to individual preferences. This leads to increased user satisfaction and retention.
New User Role-Based Personalization
When you create a user account on your website, you associate that user with a role – such as subscriber or content editor, or a custom type that you’ve added for your own purposes.
If you are setting user roles for your account holders, you are likely to want to be able to treat them differently, such as showing one type of user content, information or settings that you don’t show to others.
For instance, you may run a membership-based site and want to show private content or access to specific features to premium members that basic members don’t get.
Creating User Role-Based Rules
You can access PersonalizeWP’s personalization rule tools by going to WP-Admin > Personalize > Dashboard > Personalization.
On this screen, you can view a paginated list of all rules currently active and inactive, and an optional view by category.
Create Rule
Clicking on Create Rule takes you to the screen where you can create a new personalization rule. You enter a name for your rule, select the category you want to place it in, and then choose Conditions > User Role from the dropdown.
Next, you can select the comparator, which for this rule type offers the options:
- Equals
- Does Not Equal
Finally, you choose either True from the value field.
Click on the button to Create Rule and return to the list screen.
Using User Role-Based Rules
You can choose a rule in the Personalize sidebar for any block that you can selected in the Block Editor.
Rules has it’s own dropdown, and you can select any of the rules that are active. In this instance, select your chosen new visitor-based rule and then determine the behaviour for that block (show/hide) if the visitor meets that criteria.
If you wish, you can add multiple rules to the same block, even those of a different type and category – for instance, new visitor and location.
You can also combine a personalization rule with segments and lead score values to create highly targeted content.
