PersonalizeWP offers powerful personalization rules as part of it’s feature-set that allow you to show and hide content based on who they are, where they have come from and their behavoiurs and actions on your site.
By using personalization, you can create a more engaging and relevant user experience by tailoring content, recommendations, and interactions to individual preferences. This leads to increased user satisfaction and retention.
How does a Device Type Rule help?
You may wish to show different content to audiences that are browsing your site on different types of devices. For instance, you might want to display a link to your app if you notice a user is browsing on a mobile device – and you can use the iOS/Android device rules to show a link to the correct app store to download this.
Or you could display different blocks on mobile than you show on tablet or desktop to enhance the user experience, making the interface cleaner and more user-friendly.
Creating Device Type Based Rules
You can access PersonalizeWP’s personalization rule tools by going to WP-Admin > Personalize > Dashboard > Personalization.
On this screen, you can view a paginated list of all rules currently active and inactive, and an optional view by category.
Create Rule
Clicking on Create Rule takes you to the screen where you can create a new personalization rule. You enter a name for your rule, select the category you want to place it in, and then choose Conditions > Device Type In from the dropdown.
Next, you can select the comparator, which for this rule type offers the options:
- Equal To
Finally, you can choose a time from the value field:
- Mobile
- Tablet
- Desktop
- iOS Device
- Android Device
Click on the button to Create Rule and return to the list screen.
Using Device Type Based Rules
You can choose a rule in the Personalize sidebar for any block that you can selected in the Block Editor.
Rules has it’s own dropdown, and you can select any of the rules that are active. In this instance, select your chosen new visitor-based rule and then determine the behaviour for that block (show/hide) if the visitor meets that criteria.
If you wish, you can add multiple rules to the same block, even those of a different type and category – for instance, new visitor and location.
You can also combine a personalization rule with segments and lead score values to create highly targeted content.
