Segmentation by Location

PersonalizeWP offers powerful segmentation options to allow you to group users into different segments based on their data or behaviour. By using segmentation, you can target the right content to the right visitors based upon your understanding of what their needs are.

Location-based Segmentation

When a visitor arrives on your site, the plugin will perform a Geo-IP lookup to determine which country they are accessing from.

Using this information you can group users into a per-country segment so that all visitors from that location can be targeted directly.

For instance, you may wish to show visitors from France different information regarding delivery or offers than you show visitors from the UK. If you create a segment for ‘Visitors from France’, then you can show a different content block on your Delivery Information page to those from the UK.

Out-of-the-Box Segments

Based on your answers to our onboarding questions when you first activate the plugin, PersonalizeWP will have already setup default location-based segments for you, that can be used immediately.

Creating Location-Based Segments

You can access PersonalizeWP’s segmentation tools by going to WP-Admin > Personalize > Dashboard > Segmentation.

On this screen, you can view a paginated list of all segments currently active and inactive, including the type, reason and a count of all visitor profiles in each group.

Create Segment

Clicking on Create Segment takes you to the screen where you can create a new grouping. You enter a name for your segment and then choose Type > Location from the dropdown.

This will display a new dropdown where you can select the country or countries that you want to be included. You can add as many countries as you wish.

Click on the button to Create Segment and return to the list screen.

Using Location-Based Segments

You can choose a segment in the Personalize sidebar for any block that you can selected in the Block Editor.

Segments has it’s own dropdown, and you can select any of the segments that are active. In this instance, choose your location-based segment and choose the behaviour for that block (show/hide) if the visitor meets that criteria.

You can combine a segment with personalization rules and lead score values to create highly targeted content.

Segmentation Actions

Visitors are automatically added to segments when they meet the criteria. For instance, if you have a segment for ‘UK Visitors’, then when a visitor arrives on your site from the UK, they will be added to that group immediately.

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