Introducing PersonalizeWP: The Ultimate WordPress Personalisation Plugin

Say hello to PersonalizeWP, an essential plugin to enable personalisation features within WordPress core.

Our dedicated team has poured countless hours into developing our very own personalisation plugin, to ensure it offers the utmost utility to WordPress users.

With a collective experience spanning over 500 WordPress websites, the Filter team takes pride in leveraging our expertise to benefit the WordPress community.

With this in mind, we’re excited to announce a new era of personalisation

We are thrilled to introduce you to PersonalizeWP!

Introducing PersonalizeWP

That’s right, we’ve given our beloved WP-DXP a brand-new new identity – say hello to PersonalizeWP.

This rebranding is more than just a name change; it’s a reflection of our commitment to providing the best personalisation tools for WordPress users.

We understand that personalisation has never been just a trend; it’s a necessity for website owners and content creators.

However, WordPress Core doesn’t offer native personalisation features. This is where PersonaliseWP shines. With our plugin, you can effortlessly personalise your website’s content, user experience, and more, all without writing a single line of code.

PersonalizeWP empowers you to deliver a unique and engaging experience to your website visitors. Whether you run a blog, an e-commerce store, or a business website, personalisation can boost user engagement, increase conversions, and drive revenue.

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How to use PersonalizeWP?

PersonalizeWP includes a wide variety of rules which can be used in so many different ways.

We have previously put together a resource article which lists 5 real-world examples but we’re sure you’ll be able to find even more when you install it for yourself.

Thanks to the hard-work of our team, the plugin is versatile enough that whatever your size or sector, you will be able to personalise your WordPress website with ease.

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An open laptop showing the PersonalizeWP WordPress plugin

PersonalizeWP is a game-changer for WordPress users. With our collective expertise, we’re excited to empower you with powerful personalisation tools. This marks a new era in web customisation.

Paul Halfpenny

CTO & Founder, Filter


We’re dedicated to helping you make your website stand out in the crowded online landscape. Keep an eye on PersonalizeWP as we roll out more exciting updates in the coming months. We can’t wait to share our new features with you.

Stay tuned, and let’s embark on this personalisation journey together. Your website deserves it!

Thank you for your continued support and remember, it’s not just about having a website; it’s about making it uniquely yours with PersonalizeWP.

As the founder of PersonalizeWP and the driving force behind the plugin, Paul is responsible for the overall direction and roadmap of PersonalizeWP. He believes in the power of personalisation to improve user experiences, and talks regularly about how personalization strategies can help businesses to increased conversion and drive revenue uplift.