A bearded man in a checkered shirt smiles warmly at the camera. He stands in front of a brick wall, providing a cozy and casual background.

Paul Halfpenny

Founder

As the founder of PersonalizeWP and the driving force behind the plugin, Paul is responsible for the overall direction and roadmap of PersonalizeWP. He believes in the power of personalisation to improve user experiences, and talks regularly about how personalization strategies can help businesses to increased conversion and drive revenue uplift.

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Latest Articles by Paul Halfpenny

Announcements

PersonalizeWP v3.5: Region-Level Geo-Location, Smarter Data Exports & UI Improvements

PersonalizeWP v3.5 adds a rebuilt dynamic geo-location service with region-level targeting, improved large-scale data exports, privacy controls for anonymous data, refined settings UI, better internationalisation, and bug fixes—making personalization more accurate, scalable, and easier to manage.

Paul Halfpenny

Announcements

PersonalizeWP v3.4: WooCommerce Teams Integration, Enhanced Tracking & Smarter Segmentation

PersonalizeWP v3.4 introduces deep integration with Teams for WooCommerce Memberships, enhanced page tracking capabilities and smarter URL matching for segments and scoring rules.

Paul Halfpenny

Announcements

PersonalizeWP v3.3: Custom Events API, Enhanced Visitor Profiles & Data Export

PersonalizeWP v3.1 introduces powerful integrations, headless support and enhanced security, giving you smarter, safer ways to personalise WordPress.

Paul Halfpenny

Announcements

PersonalizeWP v3.1: Powerful Plugin Integrations, Headless Support & Enhanced Security

PersonalizeWP v3.1 introduces powerful integrations, headless support and enhanced security, giving you smarter, safer ways to personalise WordPress.

Paul Halfpenny

Announcements

PersonalizeWP Pro Is Now Completely Free: Choose Your Perfect Personalization Solution

Big news for WordPress users: PersonalizeWP Pro is now completely free, unlock powerful personalization tools without spending a penny.

Paul Halfpenny

Announcements

Easily Pitch Personalization with Our Ready-Made Slides

We’ve created a handy slide deck to help agencies present the value of PersonalizeWP and show what’s possible with WordPress personalization.

Paul Halfpenny

How To

How to Boost Website Conversion Rates With Personalization

Discover a range of strategies to increase your website conversions.

Paul Halfpenny

How To

5 Ways To Use PersonalizeWP To Personalise Your WordPress Website

We explore why personalisation should be included in the WordPress core by looking at four key reasons.

Paul Halfpenny

How To

4 Reasons Personalization Should Be Included In WordPress Core

We explore why personalisation should be included in the WordPress core by looking at four key reasons.

Paul Halfpenny

Announcements

Introducing PersonalizeWP: The Ultimate WordPress Personalisation Plugin

Say hello to PersonalizeWP, an essential plugin to enable personalisation features within WordPress core.

Paul Halfpenny