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A bearded man in a checkered shirt smiles warmly at the camera. He stands in front of a brick wall, providing a cozy and casual background.

Paul Halfpenny

Founder

As the founder of PersonalizeWP and the driving force behind the plugin, Paul is responsible for the overall direction and roadmap of PersonalizeWP. He believes in the power of personalisation to improve user experiences, and talks regularly about how personalization strategies can help businesses to increased conversion and drive revenue uplift.

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Latest Articles by Paul Halfpenny

PersonalizeWP v3.5: Region-Level Geo-Location, Smarter Data Exports & UI Improvements
Announcements

PersonalizeWP v3.5: Region-Level Geo-Location, Smarter Data Exports & UI Improvements

PersonalizeWP v3.5 adds a rebuilt dynamic geo-location service with region-level targeting, improved large-scale data exports, privacy controls for...

Paul Halfpenny Paul Halfpenny
PersonalizeWP v3.4: WooCommerce Teams Integration, Enhanced Tracking & Smarter Segmentation
Announcements

PersonalizeWP v3.4: WooCommerce Teams Integration, Enhanced Tracking & Smarter Segmentation

PersonalizeWP v3.4 introduces deep integration with Teams for WooCommerce Memberships, enhanced page tracking capabilities and smarter URL matching...

Paul Halfpenny Paul Halfpenny
PersonalizeWP v3.3: Custom Events API, Enhanced Visitor Profiles & Data Export
Announcements

PersonalizeWP v3.3: Custom Events API, Enhanced Visitor Profiles & Data Export

PersonalizeWP v3.1 introduces powerful integrations, headless support and enhanced security, giving you smarter, safer ways to personalise WordPress.

Paul Halfpenny Paul Halfpenny
Everything You Need to Personalise Your Site, Now in One Free Plugin
Announcements

Everything You Need to Personalise Your Site, Now in One Free Plugin

PersonalizeWP 3.2 unifies all features into one free plugin, making WordPress personalization easier with tailored content and user-friendly design.

Paul Halfpenny Paul Halfpenny
PersonalizeWP v3.1: Powerful Plugin Integrations, Headless Support & Enhanced Security
Announcements

PersonalizeWP v3.1: Powerful Plugin Integrations, Headless Support & Enhanced Security

PersonalizeWP v3.1 introduces powerful integrations, headless support and enhanced security, giving you smarter, safer ways to personalise WordPress.

Paul Halfpenny Paul Halfpenny
Show Smarter Product Suggestions with the PersonalizeWP Product Collection Block
Announcements

Show Smarter Product Suggestions with the PersonalizeWP Product Collection Block

Show products your visitors actually want to see with our new personalized WooCommerce block.

Paul Halfpenny Paul Halfpenny
PersonalizeWP v3.0: Advanced WooCommerce Personalisation & Enhanced Display Conditions
Announcements

PersonalizeWP v3.0: Advanced WooCommerce Personalisation & Enhanced Display Conditions

Explore how PersonalizeWP v3.0 makes personalizing your store easier and more powerful than ever.

Paul Halfpenny Paul Halfpenny
PersonalizeWP Pro Is Now Completely Free: Choose Your Perfect Personalization Solution
Announcements

PersonalizeWP Pro Is Now Completely Free: Choose Your Perfect Personalization Solution

Big news for WordPress users: PersonalizeWP Pro is now completely free, unlock powerful personalization tools without spending a penny.

Paul Halfpenny Paul Halfpenny
Easily Pitch Personalization with Our Ready-Made Slides
Announcements

Easily Pitch Personalization with Our Ready-Made Slides

We’ve created a handy slide deck to help agencies present the value of PersonalizeWP and show what’s possible with WordPress personalization.

Paul Halfpenny Paul Halfpenny
How to Create Custom Landing Pages with PersonalizeWP
How To

How to Create Custom Landing Pages with PersonalizeWP

Explore how to create targeted landing pages in WordPress using PersonalizeWP’s powerful personalization tools.

Paul Halfpenny Paul Halfpenny
PersonalizeWP v2.9: Access Visitor Data with New REST API Endpoints
Announcements

PersonalizeWP v2.9: Access Visitor Data with New REST API Endpoints

Explore how PersonalizeWP’s new REST API unlocks powerful opportunities for deeper, more dynamic user experiences.

Paul Halfpenny Paul Halfpenny
How to Set Up and Use Custom Profile Fields in PersonalizeWP
How To

How to Set Up and Use Custom Profile Fields in PersonalizeWP

Want to make your website more personalized? Our Custom Profile Fields let you collect visitor data and tailor content based on their preferences.

Paul Halfpenny Paul Halfpenny