4 Reasons Personalization Should Be Included In WordPress Core

In this article, we explore why personalization should be included in the WordPress core by looking at four key reasons.

WordPress is the leading content management system (CMS) online today, currently powering over 40% of all websites. Its user friendly interface, extensive plugin ecosystem and robust features make it an excellent choice for businesses.

However, there is one area where we feel WordPress Core falls short and that’s personalization. Despite its remarkable capabilities, WordPress still lacks native personalization functionality, limiting website admins ability to deliver tailored experiences to their visitors.

With tools like PersonalizeWP for WordPress, it is now easier than ever to deliver customised experiences that resonate with your target audience.

Paul Halfpenny

CTO & Founder, Filter

As a trusted digital partner for a wide variety of businesses from all different sectors, we feel personalization should be included within WordPress core for four key reasons:


1. Elevating User Experience
By integrating personalization capabilities directly into WordPress core, website owners could take user experience to the next level.

Imagine a website that greets visitors by name, offers personalized recommendations based on their browsing history & presents content that resonates with their specific interests. Personalization enhances engagement, captivates users and most importantly keeps them coming back for more.

2. Boosting Conversion Rates
Personalization has a proven track record of boosting conversion rates and driving revenue growth. When visitors encounter tailored content and offers that align with their preferences, they are more likely to take action.

With personalization in WordPress core, website owners would be able to create highly targeted campaigns, optimise product recommendations & deliver personalized promotions. Resulting in increased conversions and higher revenue.

3. Cultivating Customer Loyalty And Satisfaction
In today’s digital landscape, customer satisfaction and loyalty are paramount. Personalization in WordPress core would enable website owners to create experiences that make users feel understood and valued.

By leveraging user preferences, previous interactions, and behavioural data, websites can deliver personalized journeys that cater to individual needs. This fosters customer loyalty, builds trust, and cultivates long-term relationships with users.

4. Gaining A Competitive Edge
Personalization has become an essential element within the highly competitive digital sphere, with many customers now expecting personalization as standard.

In an era where user-centric experiences drive success, personalisation becomes the driving force behind staying ahead of the competition.


Overall, we believe that WordPress core should embrace personalization as an integral feature, sooner rather than later. By elevating user experience, boosting conversion rates, nurturing customer loyalty, and gaining a competitive edge, personalization in WordPress core would ultimately propel websites into a new era of digital success.

As the founder of PersonalizeWP and the driving force behind the plugin, Paul is responsible for the overall direction and roadmap of PersonalizeWP. He believes in the power of personalisation to improve user experiences, and talks regularly about how personalization strategies can help businesses to increased conversion and drive revenue uplift.