PersonalizeWP offers powerful personalization rules as part of it’s feature-set that allow you to show and hide content based on who they are, where they have come from and their behavoiurs and actions on your site.
By using personalization, you can create a more engaging and relevant user experience by tailoring content, recommendations, and interactions to individual preferences. This leads to increased user satisfaction and retention.
How does a Completed Purchase Rule help?
Being able to show different content to users once they have purchased a product from your store is useful functionality for site owners.
For instance, you could hide unnecessary content after purchase (like promotional banners) reduces clutter and distractions, improving the user’s experience, or provide relevant post-purchase resources, such as tutorials or product setup guides, helping the customer get more value from their purchase. Or show a survey or request for product feedback, that will help you to gather insights for future improvements. For subscription-based services, after the customer has subscribed, store owners might hide public content and display premium content that’s only available to members (e.g., VIP resources, special tutorials, member-only articles).
Creating Completed Purchase Rules
You can access PersonalizeWP’s personalization rule tools by going to WP-Admin > Personalize > Dashboard > Personalization.
On this screen, you can view a paginated list of all rules currently active and inactive, and an optional view by category.
Create Rule
Clicking on Create Rule takes you to the screen where you can create a new personalization rule. You enter a name for your rule, select the category you want to place it in, and then choose Conditions > Visitor Has Completed Purchase from the dropdown.
Next, you can select the comparator, which for this rule type only offers the option:
Is
Then you can choose True or False as the value.
Click on the button to Create Rule and return to the list screen.
Using Completed Purchase Rules
You can choose a rule in the Personalize sidebar for any block that you can selected in the Block Editor.
Rules has it’s own dropdown, and you can select any of the rules that are active. In this instance, select your chosen new visitor-based rule and then determine the behaviour for that block (show/hide) if the visitor meets that criteria.
If you wish, you can add multiple rules to the same block, even those of a different type and category – for instance, new visitor and location.
You can also combine a personalization rule with segments and lead score values to create highly targeted content.
