How can I target specifically iOS or Android users?

If you want to start targeting users by the device they’re using, you can use PersonalizeWP to do just that.

For example, if you created a mobile app but you noticed the uptake is slower than you’d like, you could add a content block to target mobile users and provide an incentive for them to download your app.

To do this, you would need to:

1. Add a content block using the WordPress block editor
2. Add relevant information to encourage app downloads
3. Go to the right-hand side menu to access the block settings
4. Locate the ‘Personalize’ menu
5. Go to ‘RULES’ and select ‘Device Type – mobile’
6. Go to ‘THEN TAKE THE FOLLOWING ACTION’ and set it to ‘Show block’
7. Update or publish your web page

Once you have published your newly edited web page, if you access the page via your mobile device, the content block will appear.

You can also select ‘Device Type – desktop’ if you wanted to target desktop users instead and you can choose to hide content blocks.

If you’d like to learn more about using our audience segmentation features, you can watch an in-depth demo video here.