You will find the Content Variations Block within the WordPress block menu, listed with the PersonalizeWP logo.
You can read a more in-depth tutorial and access further guidance by visiting our knowledge base.
Feature
Effortless Content Variations
With PersonalizeWP’s Content Variations Block, you can create multiple content variations within a single block, each tailored to a specific audience
Manage Variations Easily
The Content Variations Block allows you to create and manage multiple different versions of your content, all in one place. Target visitors by location, product preferences, device type and more.
You can use any of your usual block types or patterns in any variation, ensuring your content remains consistent and engaging.
Fallback to Default Content
No matter how many content variations you add, you will always have a fallback, which is what visitors who don’t match your targeting will see.
This could be set to more general information or widely available offers, to make sure every visitor has a great experience.
Target Audiences with Precision
With the Content Variations Block, you can combine multiple personalization rules or multiple audience segments to create highly targeted experiences that are more likely to convert.
Choose between rules, segments or lead scoring to define when each variation appears and deliver tailored content effortlessly.
Create unique visitor experiences
The Content Variations Block enables you to deliver the perfect message to the right audience at exactly the right time – all in one singular content block.
Product Preferences
Target visitors based on their browsing activity or purchase history to show them specific recommendations or offers.
Example: Highlight discounts on items they’ve already viewed.
Localized Messaging
Personalize content for visitors based on their location to show information or promotions relevant to their area.
Example: Display event details for users in specific countries.
Multi-Level Discounts
Display different offers based on the visitors lead score to encourage repeat purchases and customer loyalty.
Example: Reward high scoring visitors with better perks or offers.
Device-Specific Content
Optimize your content for the benefit of visitors who are using mobile devices, desktop or tablets.
Example: Promote your mobile app directly to mobile users.
Capture Referral Attention
Show a different greeting depending on where the visitor has been referred from, such as Facebook or Google.
Example: Highlight an offer specifically for Facebook users
Time-Based Campaigns
Target Customize your content based on the time of day or the day of the week to increase relevancy and engagement.
Example: Showcase daily specials or weekend flash sales.
Seamless plugin integrations
ACF Blocks
Kadence Blocks
WordPress
Block Editor
WooCommerce
Ninja Forms
Gravity Forms
WS Form
Coming Soon
Frequently asked questions
Yes, you can add as many content variations as you like within the same block, each targeting different segments or using personalization rules.
Visitors who don’t meet any of the specified rules will see the fallback or “default” content you add to the block.
No, PersonalizeWP is designed to load content variations efficiently, ensuring no noticeable impact on your website’s performance.
Yes, you can easily edit or remove content variations at any time via the list view or toolbar in the WordPress editor.
Visit our knowledge base, blog or contact our support team for more information.
Want to see it in action? Try out PersonalizeWP now…
If you just want to play around with the plugin, you can do that straight away – click on the button and we’ll spin up a new site with it installed and ready for you to test….
