PersonalizeWP allows you to tailor your WooCommerce store experience to individual users or segments of visitors. By utilizing rules and conditions powered by visitor behaviour you can:
• Display dynamic product recommendations
• Show personalized promotions or discounts
• Tailor content for logged-in users versus guest shoppers
• Create urgency with personalized Black Friday or holiday deals
Key Features
Dynamic Product Display
Show or hide specific products, categories, or tags based on user behaviour, such as browsing history, cart contents, or purchase history.
Cart and Checkout Personalization
Customize the checkout page to show different fields or messages based on user segments, or display upsell and cross-sell offers tailored to cart items or previous purchases.
Order-Based Rules
Create conditions based on completed orders. For example, offer discounts to users who’ve spent over a certain amount or promote complementary products to users who purchased specific items.
Customer Group Targeting
Differentiate experiences for first-time buyers, repeat customers, and VIPs with personalized content and exclusive offers.
Location-Specific Promotions
Use geolocation data to display relevant offers, such as free shipping for local customers or discounts tailored to specific regions.
Behavioral Triggers
Trigger pop-ups, banners, or content changes based on user activity, like adding a product to their cart or viewing specific product pages.
Using PersonalizeWP
Install and Activate WooCommerce
Ensure you have WooCommerce installed and activated on your WordPress website.
Add WooCommerce Rules to a Block
PersonalizeWP allows you to personalize any WordPress block based on WooCommerce rules. First, open the page or post editor in WordPress, select the block you want to personalize, and choose a rule from the PersonalizeWP panel. You can choose from WooCommerce rule options such as:
• Purchased Product: Target users who have purchased a specific product.
• Cart Contains: Target user that have an item in their cart.
• Total Spend: Target high-spending customers.
Create Segments for WooCommerce Customers
You can segment group users based on WooCommerce activity. In PersonalizeWP > Segments, click Add New Segment and define your segment by naming it, e.g., “Repeat Buyers” or “VIP Customers”. Add conditions such as Purchased Product or Order Total. You can combine multiple conditions for more granular targeting. Then save your segment, and use it to display tailored content across your site.
Example Use Cases
First-Time Buyers
Show a welcome offer to first-time buyers with a rule like:
- Condition: Purchased Product = None
- Action: Display “10% off your first order” banner
High-Value Customers
Target customers who’ve spent over $500 with a special thank-you message:
- Condition: Total Spend > $500
- Action: Redirect to a VIP thank-you page or offer free shipping
Cart Abandonment Recovery
Display an urgent reminder for users with items in their cart:
- Condition: Cart Contains = True
- Action: Show pop-up with “Complete your purchase now and get free shipping!”
Cross-Selling
Promote complementary products to users who’ve purchased a specific item:
- Condition: Purchased Product = “Running Shoes”
- Action: Display a block suggesting “Running Socks” or “Water Bottles”
Additional Resources
• Getting Started with PersonalizeWP
• Full List of PersonalizeWP Rules
If you have questions or need assistance, reach out to our support team through the Contact Us page.
