PersonalizeWP offers powerful personalization rules as part of it’s feature-set that allow you to show and hide content based on who they are, where they have come from and their behavoiurs and actions on your site.
By using personalization, you can create a more engaging and relevant user experience by tailoring content, recommendations, and interactions to individual preferences. This leads to increased user satisfaction and retention.
How does a Referrer Rule help?
Referrer-based rules are incredibly useful for you to be able to show or hide content based upon where your visitors are coming to your site from.
For instance, if you are running a campaign on Facebook or Instagram, you might want to display a discount offer to visitors coming from those sites, whilst not showing this to those arriving direct or from organic Google search results.
Or you may wish to offer a specific welcome message to those coming from a partner or affiliate that you are running a marketing promotion with – using referrer-based rules allows you to check for the source of your visitors and modify what they see based on this.
Creating Referrer-Based Rules
You can access PersonalizeWP’s personalization rule tools by going to WP-Admin > Personalize > Dashboard > Personalization.
On this screen, you can view a paginated list of all rules currently active and inactive, and an optional view by category.
Create Rule
Clicking on Create Rule takes you to the screen where you can create a new personalization rule. You enter a name for your rule, select the category you want to place it in, and then choose Conditions > Referrer In from the dropdown.
Next, you can select the comparator, which for this rule type offers the options:
- Equals
- Does Not Equal
- Contains
- Does Not Contain
Then you can choose to enter a value in the value field, such as a domain name (i.e. google.com).
Click on the button to Create Rule and return to the list screen.
Using Referrer-Based Rules
You can choose a rule in the Personalize sidebar for any block that you can selected in the Block Editor.
Rules has it’s own dropdown, and you can select any of the rules that are active. In this instance, select your chosen new visitor-based rule and then determine the behaviour for that block (show/hide) if the visitor meets that criteria.
If you wish, you can add multiple rules to the same block, even those of a different type and category – for instance, new visitor and location.
You can also combine a personalization rule with segments and lead score values to create highly targeted content.
