PersonalizeWP offers powerful personalization rules as part of it’s feature-set that allow you to show and hide content based on who they are, where they have come from and their behavoiurs and actions on your site.
By using personalization, you can create a more engaging and relevant user experience by tailoring content, recommendations, and interactions to individual preferences. This leads to increased user satisfaction and retention.
How does a Cookie-Based Rule help?
Cookie-based personalization rules are a powerful tool for marketers, enabling you to customize the user experience on your website based on previous interactions or behavior. By leveraging cookies, you can track a visitor’s actions and preferences, allowing you to tailor content specifically to their needs and interests.
For example, if a user has previously visited your site and browsed certain products, you can use cookie-based rules to display relevant promotions or reminders when they return. This targeted approach increases the likelihood of conversion by presenting offers that align with the user’s interests.
Additionally, if a visitor has already engaged with a particular campaign, such as signing up for a newsletter or downloading an ebook, you can use cookies to ensure they are not shown the same prompts again. Instead, you can present them with new, relevant content that encourages further engagement.
Cookie-based personalization helps you create a more relevant and seamless experience for your audience, enhancing customer satisfaction and driving better marketing results.
Creating Cookie-Based Rules
You can access PersonalizeWP’s personalization rule tools by going to WP-Admin > Personalize > Dashboard > Personalization.
On this screen, you can view a paginated list of all rules currently active and inactive, and an optional view by category.
Create Rule
Clicking on Create Rule takes you to the screen where you can create a new personalization rule. You enter a name for your rule, select the category you want to place it in, and then choose Conditions > Cookie In from the dropdown.
You will need to add the Cookie Name into the field.
Next, you can select the comparator, which for this rule type offers the options:
Has any Value (exists)
Has no Value (does not exist)
Equal To
- Not Equal To
- Contains
- Does Not Contain
Then you can choose to enter a specific value in the value field, such as the content in the cookie.
Click on the button to Create Rule and return to the list screen.
Using Cookie-Based Rules
You can choose a rule in the Personalize sidebar for any block that you can selected in the Block Editor.
Rules has it’s own dropdown, and you can select any of the rules that are active. In this instance, select your chosen new visitor-based rule and then determine the behaviour for that block (show/hide) if the visitor meets that criteria.
If you wish, you can add multiple rules to the same block, even those of a different type and category – for instance, new visitor and location.
You can also combine a personalization rule with segments and lead score values to create highly targeted content.
