PersonalizeWP offers powerful personalization rules as part of it’s feature-set that allow you to show and hide content based on who they are, where they have come from and their behavoiurs and actions on your site.
And if you have an ecommerce store that is powered by WooCommerce, you’ll be interested in how you can use personalization to drive increased revenue to guide users to complete purchases.
How does a Cart Contents Rule help?
If you know that a visitor has added a product to their basket / cart on your site, you can show content to them to convince them to make that purchase at the checkout. For instance, you could choose to display a block offering a discount code to encourage them to complete the sale. Or you could use it in conjunction with day of week rule to remind them of your delivery times.
Customers purchasing multiple products might also be more receptive to cross-sell offers. Hiding irrelevant items and showing content that promotes complementary products helps optimise their shopping experience.
Creating Total Products Purchased Rules
You can access PersonalizeWP’s personalization rule tools by going to WP-Admin > Personalize > Dashboard > Personalization.
On this screen, you can view a paginated list of all rules currently active and inactive, and an optional view by category.
Create Rule
Clicking on Create Rule takes you to the screen where you can create a new personalization rule. You enter a name for your rule, select the category you want to place it in, and then choose Conditions > Cart Contents Purchased from the dropdown.
Next, you can select the comparator, which for this rule type only offers the option:
- Has Products
Then you can select either True or False.
Click on the button to Create Rule and return to the list screen.
Using Total Products Purchased Rules
You can choose a rule in the Personalize sidebar for any block that you can selected in the Block Editor.
Rules has it’s own dropdown, and you can select any of the rules that are active. In this instance, select your chosen new visitor-based rule and then determine the behaviour for that block (show/hide) if the visitor meets that criteria.
If you wish, you can add multiple rules to the same block, even those of a different type and category – for instance, new visitor and location.
You can also combine a personalization rule with segments and lead score values to create highly targeted content.
