Segment visitors into custom audience groups
By segmenting your website visitors into groups, you can use personalisation to show different visitors content that is relevant to them
Target groups of users
If your goal is to provide personalized content to your website visitors, then creating segments or groups of visitors is an easy way of targeting who should see what.
PersonalizeWP provides you powerful segmentation options based on both the data in a visitor’s profile, and the actions and behaviours they display when using your site.
Out of the box segments
As part of your onboarding with PersonalizeWP, we ask questions about the type of site you are running, and based on your answers, we setup a number of segments ready for you to use.
These will allow you to immediately start grouping your visitors by location, whether they came from Google or Facebook, if they have ordered a product, or submitted a form. Even simple segments like these can offer powerful functionality.
Create unlimited
custom segments
You can create your own custom segments using any of the following options and types of segmentation
Visitor Location
Identify and target visitors based on their geographical location. Customize content to match local interests and preferences.
Page Visited
Track and segment visitors by the specific pages they visit on your site. Deliver content that aligns with their demonstrated interests.
Product Purchase
Segment users based on their purchase history. Offer personalized recommendations and promotions for a better shopping experience.
Product Category
Organize visitors by the categories of products they are interested in. Tailor your marketing efforts to match their specific interests.
Submitted Form
Identify and engage users who have submitted forms on your website. Use this data to follow up with relevant information and offers.
Referrer / Source
Segment your audience based on the source that brought them to your site. Tailor your messaging to reflect the context of their arrival.
URL Query
Use URL query parameters to create segments. Customize the user experience based on the specific search terms or parameters.
Lead Score
Group visitors by their lead score to prioritize high-potential customers. Focus your sales and marketing efforts where they have impact.
Segments are limitless
PersonalizeWP moves visitors into segments in real-time, as they take actions on your site, which means that they are always up-to-date.
As segments are virtual groupings of visitors that have matched the criteria you’ve set, it means that you can create as many segments as you wish and have complete flexibility over the users that appear in them.
Show different content per segment
Once you have setup your segments, you can choose to Show or Hide content based on whether the user is in that group or not.
For instance, perhaps you have setup a segment of users that have previously purchased a product on your site.
You can then create a block with a special content (i.e. a discount code) for those users, and choose to only show the block to those that match this segment. This prevents non-purchasers from seeing the content.
Interested but not sure where to start? Let us audit your site!
Provide your details, and our team will review your site and suggest how PersonalizeWP can drive conversions.
Prefer a demo? We can provide a 1-2-1 walkthrough of the
plugin and address any questions.
Get your site audit
Seamless integration with these plugins out of the box
ACF Blocks
Kadence Blocks
WordPress Block Editor
Woo Commerce
Ninja Forms
(Pro Only)
Gravity Forms
(Pro Only)
WS Form
(Pro Only)
Coming Soon
Can’t wait? Try out our PersonalizeWP Pro version now…
If you just want to play around with the Pro version of our plugin, you can do that straight away – click on the button and we’ll spin up a new site with the Pro version installed ready for you to test….
