All Features

Advanced features and tools for conversion

PersonalizeWP allows you to unlock advanced personalization features on your WordPress website, so that you can show the right content to the right people at the right time

Use advanced display conditions

By leveraging our advanced personalization rules, you can create unique experiences for every visitor. Target users by location, the time of day, the device they’re using and more.

Travel website interface showing a person with a suitcase at an airport and a personalization panel. Options include "Returning visitor" and "Completed Purchase," with a prompt to "Speak to a travel expert."
Promotional graphic for "Two-For-One Pasta Night" with conditions for Thursday 5 PM to 8 PM. Includes customization options and text in a simple, digital interface.

Create different variations of your content

Use our Content Variations Block to create multiple different versions of your content to cater to a variety of audiences, allowing you to show the right message at the right time to the right person.

Build visitor profiles

Avoid the guesswork by creating useful visitor profiles that can track user activity including page engagement, form submissions and more. View your entire customer journey in one central place and use it to fuel your marketing strategy.

Profile and activity summary showing a user's information including name, email, lead score, and recent page visits. Activity table lists types, titles, URLs, times, and scores, reflecting engagement with specific website pages like "Dog Food" and "Shop."
A computer on a desk with flowers, a cup, and a notebook. Nearby, a text box invites users to join free educational webinars. Below, a segment selection interface shows options: "Visited Webinars Page" and "Interest: Learning."

Segment your visitors into groups

By introducing audience segments, you can easily categorize visitors into different contact groups, allowing you to provide more personalized messaging to the people in your audience that it’s most relevant to.

Add lead scores for actions

Easily identify high quality leads with our automated lead scoring features, enabling your team to focus on visitors that are more likely to convert.

A digital interface displays a welcome message above a table of user interactions, including purchase and visit data. A small window shows lead score parameters. In the background, two dogs are gently interacting.
Exclusive advice line and password-protected access features. The image shows a notification for a 24/7 advice line and a password input field for access, emphasizing privacy and security.

Manage access to content

Provide a more exclusive experience by restricting content blocks with password protection, User ID restrictions and other access control options.

Works with cached sites

Show tailored content, even when using caching plugins or services like Cloudflare on your WordPress website.

An email interface welcomes a user named Amelia, featuring a tropical resort image. It includes a profile section with fields for name, email, and visit details. There's also a set of content display rules, highlighting user personalization and engagement tracking.
Two computer screens display a promotional banner and a customization menu. The banner offers a discount code for interior designers, and a button reads "Check out our best-sellers." The customization menu allows the input of custom profile fields, showcasing flexibility in design.

Show Content Based on Custom Profile Fields

Capture specific information from your visitors via form submissions and other methods to create more relevant and targeted experiences for your audience.

Display Profile Data

Insert visitor profile data directly into your content for a more tailored approach and increase engagement across your website. You could address your visitor by name or reference their job title, for example.

A graphic showing a text editor interface with personalization options. The top section displays a sentence with placeholders like "First Name." The bottom section illustrates the personalized result, changing "you" to "Isla."
Automation tool interface for online shopping, featuring a personalized message prompting users to return for discounts. Includes options to set marketing rules, visible brand logos, and icons for shopping features.

Optimize your WooCommerce store

Increase conversions and revenue within your WooCommerce store by using our fully integrated display conditions. Includes personalisation rules that target cart contents, total spent and more.

Prioritise first party data

By using cookie-less data collection, your customer data will not only be more accurate, it will also comply with privacy regulations and user expectations.

Contact form displaying fields for first name, last name, email, and confirming email. Below, a profile summary shows details with a load score of 25 and timestamps for creating and last seen entries.
Screenshot of a webpage showcasing a pet food advertisement. The main section features a bag of cat food with a promotional offer for 10% off. Various customization options are visible on the right sidebar.

Using PersonalizeWP

Not sure where to start? Explore our wide range of use cases for inspiration on how to use our features throughout your WordPress website.

Seamless plugin integrations

ACF Blocks

Kadence Blocks

WordPress
Block Editor

WooCommerce

Ninja Forms

Gravity Forms

WS Form

More Coming Soon

Want to see it in action? Try out PersonalizeWP now…

If you just want to play around with the plugin, you can do that straight away – click on the button and we’ll spin up a new site with it installed and ready for you to test….