Everything you need to personalize your sites
Target content by location, behaviour, device, time, and purchase history. Build visitor profiles and create content variations without slowing down your site. Works with WooCommerce and form plugins you already use.
Visitor Profiles
Visitor profiles turn anonymous website traffic into useful information you can work with. Each visitor gets their own profile that tracks what they do on your site, which pages they visit, what forms they fill in and how they interact with your content.
The profiles build up automatically as people browse. You’ll see their journey through your site, what interests them and how engaged they are.
Your sales and marketing teams can spot potential customers and understand what they’re looking for. Everything stays organized in one place, making it easy to review and act on.
Display Conditions
Display conditions let you control who sees your content and when they see it. Instead of showing the same thing to everyone, you can set up rules based on visitor behavior, location, device type and more.
You can combine multiple conditions to get really specific such as showing special offers only to mobile users in the UK who visited your pricing page this week.
Or set content to appear at certain times, on specific dates, or during particular days. Perfect for time-sensitive promotions, events, or seasonal campaigns.
Dynamic Profile Data
This feature lets you insert visitor information directly into your content. Address people by their name, mention their company, reference their interests or show any other custom profile data you’ve collected.
The system uses simple placeholders that get replaced with actual visitor data. Write something like “Welcome back, [First Name]” and each visitor sees their own name.
Use this in headings, body text, buttons or anywhere else. These personal touches make your site feel more relevant and typically lead to better conversion rates.
Content Variations
Content variations let you create multiple versions of any content block, then show the right version to each visitor. Instead of generic messaging, you can craft specific content for different audiences.
You can create as many different variations as you like, and each version can have completely different text, images and calls-to-action.
PersonalizeWP automatically picks which version to show based on your rules. Test different approaches and see what works best for each audience.
WooCommerce
PersonalizeWP tracks everything from cart contents to purchase history, giving you complete control over the shopping experience.
Target customers who’ve bought specific products or categories, set rules based on cart value or quantity and re-engage shoppers based on time since their last order. Show different content to first-time buyers versus loyal customers, display offers when carts reach certain thresholds or remind customers about items left in their cart.
The integration works instantly without complex setup, accessing all customer data, purchase history, and product information directly from your WooCommerce store.
Segments
Segments group your visitors into categories based on shared characteristics or behaviours. Rather than targeting individuals one by one, you can create rules for entire groups of similar visitors.
Build segments using any combination of profile data, behavior patterns or custom fields. Common examples include “Frequent Buyers”, “Newsletter Subscribers”, or “First-Time Visitors”. And once created, you can use these segments throughout your personalization rules.
Lead Scoring
Lead scoring automatically assigns point values to visitor actions, helping you identify your most promising prospects. Each interaction you define on your site can add or subtract points from a visitor’s score.
Set your own point values for different actions – viewing a pricing page might add 10 points, whilst downloading a resource could add 20.
Scores update in real-time as visitors browse, allowing you to trigger specific content or offers when visitors reach certain thresholds.
Access Control
Access control features let you restrict content to specific visitors or groups. Create exclusive areas, member-only content or password-protected sections anywhere on your site.
You can set restrictions based on user roles, specific user IDs, passwords or any visitor profile data. And as controls work at the block level you can mix public and restricted content on the same page.
Visitors who don’t qualify see alternative content or nothing at all. This is perfect for membership sites, client portals, or premium content areas.
Plugin Integrations
PersonalizeWP works seamlessly with the WordPress plugins you already use with more integrations regularly being added.
Native integrations with WooCommerce, Gravity Forms, Ninja Forms, WS Form, ACF Blocks and Kadence Blocks mean your personalization extends throughout your entire site.
For WooCommerce stores, target visitors based on cart contents, purchase history and customer lifetime value. Form plugins capture data that immediately updates profiles and triggers relevant content.
Data Privacy
PersonalizeWP prioritises visitor privacy while delivering powerful personalization. The plugin uses first-party, cookie-less tracking that complies with GDPR, CCPA and other privacy regulations.
All visitor data stays on your server, giving you complete control. No information goes to third-party services unless you set that up.
Visitors can have profiles deleted and the cookie-less approach works even with strict browser privacy settings. You get accurate, compliant data collection that respects visitor preferences.
Works on Cached Sites
Unlike many personalization tools, PersonalizeWP works perfectly with cached WordPress sites. Whether you’re using caching plugins or CDN services like Cloudflare, your personalised content displays correctly.
The system evaluates conditions and swaps content after the page loads from cache. Visitors see personalised content without delay or flicker.
Your site stays fast because pages remain fully cached. You get both speed and personalization without compromise. Works with all major caching systems with minimal setup.
REST API
Developers can access visitor data and create their own personalised experiences using our REST API.
Retrieve visitor activities and check segment memberships through standardised endpoints designed for frontend use.
Access detailed activity data including page views, product interactions, and more. Filter by type, URL, or object ID to build features like recently viewed products, personalised recommendations, or segment-based content.
Full documentation and code examples are available in the Knowledge Base.
Ready to personalize your WordPress site?
PersonalizeWP is completely free. Download the plugin and start creating unique experiences for every visitor. Set up takes minutes and you’ll see results immediately.