Feature

Personalization that works with caching

Caching shouldn’t limit your ability to deliver personalized experiences. PersonalizeWP seamlessly integrates with full-page caching, CDNs, and services like Cloudflare.

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A website interface showcasing a tropical destination with overwater bungalows. Text elements include a welcoming message and personalized settings. Data fields for user profile information and search results are displayed, emphasizing vacation planning. The design suggests customization and user interaction with visual elements connected by arrows.

How it works

When a visitor lands on your site, PersonalizeWP doesn’t immediately serve personalized content. Instead, it:

  • Analyzes who the visitor is based on rules you’ve set
  • Checks whether the visitor meets your defined conditions
  • Dynamically fetches and displays the content via API

This approach keeps caching intact while delivering the right message to the right audience at the right time.

Why it matters

Most WordPress caching solutions, including full-page caching, rewrite the rules for personalization. They can serve outdated or generic versions of your site to everyone, eroding the personalized experience you want to offer.

With PersonalizeWP, this is no longer a problem. Our approach ensures you get the best of both worlds:

  • Continue to let your cache handle the heavy lifting
  • Different experiences for every user
  • Works with caching plugins, CDNs, and Cloudflare
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Perfect for modern sites

Whether you’re running a content-driven site, E-Commerce store, or lead-generation platform, PersonalizeWP empowers you to:

  • Show dynamic content even with aggressive caching
  • Display unique messaging without impacting site speed
  • Show content to logged-in members, even with caching

Don’t accept tradeoffs

With PersonalizeWP, you’re not choosing between speed and personalization—you’re getting both.

  • No Cache Conflicts
  • Speed Optimized
  • Customizable Rules
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Use personalization to drive conversion

Leverage insights into visitor behaviors to personalize content, boosting conversion rates and revenue. Display tailored offers, like special discounts for returning visitors, or recommend content that aligns with their interests, effectively driving engagement

Offer targeted discounts to repeat visitors or high-intent users to encourage purchases, increasing loyalty and sales.

Greet users with customized messages based on their location or browsing time, enhancing the user experience and engagement.

Present promotions and content tailored to the user’s social media source, optimizing engagement from specific channels.

Provide exclusive content to users based on their engagement level or past interactions, fostering a deeper connection.

Suggest products and content
based on user behavior and preferences, personalizing their customer experience.

Tailor special offers and content
to users based on their geographical location, making promotions and posts relevant.

Deliver time-specific content
and offers tailored to the time of day or user’s browsing habits, maximizing response rates.

Encourage first-time purchases
by offering a welcome discount to new visitors, converting them into buying customers.

Send a follow-up offer or message
after a user submits a form, continuing engagement and encouraging further interaction.

Seamless plugin integrations

ACF Blocks

Kadence Blocks

WordPress
Block Editor

WooCommerce

Ninja Forms

Gravity Forms

WS Form

More Coming Soon

Read more about our integrations

How To Articles

Helpful articles to show you to how to implement personalization

Promotional banner for "Timber & Tones" offering an extra 10% off in a spring sale. It emphasizes luxury homeware with free delivery to Letchworth and includes a button to browse the new range.

How to Create Custom Landing Pages with PersonalizeWP

Explore how to create targeted landing pages in WordPress using PersonalizeWP’s powerful personalization tools.

Joy Clarke
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How to Set Up and Use Custom Profile Fields in PersonalizeWP

Want to make your website more personalized? Our Custom Profile Fields let you collect visitor data and tailor content based on their preferences.

Joy Clarke
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How to Combine Display Conditions for Maximum Impact

Want to boost engagement and conversions? Combining display conditions lets you deliver ultra-targeted content that speaks directly to each visitor.

Joy Clarke
View all our How To Articles

Want to see it in action? Try out PersonalizeWP now…

If you just want to play around with the plugin, you can do that straight away – click on the button and we’ll spin up a new site with it installed and ready for you to test….

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