Feature

Personalization that works with caching

Caching shouldn’t limit your ability to deliver personalized experiences. PersonalizeWP seamlessly integrates with full-page caching, CDNs, and services like Cloudflare.

How it works

When a visitor lands on your site, PersonalizeWP doesn’t immediately serve personalized content. Instead, it:

  • Analyzes who the visitor is based on rules you’ve set
  • Checks whether the visitor meets your defined conditions
  • Dynamically fetches and displays the content via API

This approach keeps caching intact while delivering the right message to the right audience at the right time.

Why it matters

Most WordPress caching solutions, including full-page caching, rewrite the rules for personalization. They can serve outdated or generic versions of your site to everyone, eroding the personalized experience you want to offer.

With PersonalizeWP, this is no longer a problem. Our approach ensures you get the best of both worlds:

  • Continue to let your cache handle the heavy lifting
  • Different experiences for every user
  • Works with caching plugins, CDNs, and Cloudflare

Perfect for modern sites

Whether you’re running a content-driven site, E-Commerce store, or lead-generation platform, PersonalizeWP empowers you to:

  • Show dynamic content even with aggressive caching
  • Display unique messaging without impacting site speed
  • Show content to logged-in members, even with caching

Don’t accept tradeoffs

With PersonalizeWP, you’re not choosing between speed and personalization—you’re getting both.

  • No Cache Conflicts
  • Speed Optimized
  • Customizable Rules

Use personalization to drive conversion

Leverage insights into visitor behaviors to personalize content, boosting conversion rates and revenue. Display tailored offers, like special discounts for returning visitors, or recommend content that aligns with their interests, effectively driving engagement

Offer targeted discounts to repeat visitors or high-intent users to encourage purchases, increasing loyalty and sales.

Greet users with customized messages based on their location or browsing time, enhancing the user experience and engagement.

Present promotions and content tailored to the user’s social media source, optimizing engagement from specific channels.

Provide exclusive content to users based on their engagement level or past interactions, fostering a deeper connection.

Suggest products and content
based on user behavior and preferences, personalizing their customer experience.

Tailor special offers and content
to users based on their geographical location, making promotions and posts relevant.

Deliver time-specific content
and offers tailored to the time of day or user’s browsing habits, maximizing response rates.

Encourage first-time purchases
by offering a welcome discount to new visitors, converting them into buying customers.

Send a follow-up offer or message
after a user submits a form, continuing engagement and encouraging further interaction.

Seamless plugin integrations

ACF Blocks

Kadence Blocks

WordPress
Block Editor

WooCommerce

Ninja Forms

Gravity Forms

WS Form

Coming Soon

How To Articles

Helpful articles to show you to how to implement personalization

Content Variations Block Tutorial How To

How to Use the Content Variations Block

Learn how the Content Variations Block can help you to deliver more targeted content experiences to your visitors with one block.

Returning Visitors In 2025

How To Welcome Back Returning Visitors

Find out how you can use personalized experiences to make them feel valued and encourage meaningful interactions with your brand.

How to Use PersonalizeWP with Kadence Blocks

Unlock the full potential of your WordPress site by learning how to combine the power of PersonalizeWP and Kadence Blocks to create highly personalized, engaging content that resonates with every visitor.