Content personalization for returning users involves tailoring the website experience based on the user’s previous interactions and preferences, enhancing their engagement and satisfaction.
Features
Show different content to returning visitors
Personalize content for returning users such as showing discount offers and promotions, or by hiding content that is meant for new visitors
Treat returning visitors differently
A returning visitor rule on a WordPress site personalizes the experience by showing content specifically to repeat visitors.
For example, returning users could be shown custom messages or special promotions not available to first-time visitors.
Additionally, you could hide content like popups or banners that the visitor has already seen, improving their overall browsing experience.
Display content specific to new users
For new visitors, content could be tailored to introduce the business and its offerings.
This might include welcome messages, introductory guides, or general calls to action that help the visitor learn more about the site.
For example, a business could offer a free eBook or a special discount to encourage engagement. This approach helps build trust and guides new visitors through the initial steps of the customer journey.
Examples of how you might target users
Target returning users with tailored product offers, discounts or articles related to their browsing history by leveraging insights from the Segment & Visitor Profile features in PersonalizeWP.
Personalize page elements
Within your WordPress admin, you can customise the content that is presented to your returning users to show them that you value their interest in your business.
Reward your returning users
If a user has previously purchased a product or engaged with certain content on your website, present them with a discount to say thank you.
Enhance your user experience
Present content related to their previous visits, such as articles similar to those they’ve reviewed before and suggesting additional content based on their interests.
Show or hide any block
You can use PersonalizeWP to show or hide any block on your page, meaning that you can get creative with the content that you show to your site visitors and only show them what they need to see.
Choose from one of our preset rules, or setup your own using our flexible rules editor.
Works even with cached sites
Unlike other solutions PersonalizeWP works on cached sites, meaning that you can continue to use your caching plugins to speed up your site, whilst still personalizing your content for your visitors.
And block content isn’t downloaded on the site until it’s passed all the conditions set for it, meaning that content is not just hidden on a page but is not even sent to users that shouldn’t be shown it.
Frequently asked questions
Personalizing content improves user experience, increases engagement, boosts conversion rates, and fosters customer loyalty by making the user feel valued and understood.
Returning users can be identified through cookies, user accounts, and tracking tools that monitor and log user visits and interactions on your website.
Use data such as browsing history, previous purchases, search queries, and user preferences to tailor content and recommendations.
Examples include recommending products based on past purchases, suggesting articles related to previously read content, and displaying personalized offers or discounts.
PersonalizeWP offers features like Segment & Visitor Profile to gain insights into user behaviour, allowing you to create segments and track interactions for effective content targeting.
Segment returning users based on criteria such as frequency of visits, purchase history, browsing patterns, and engagement levels to tailor content more accurately.
Benefits include increased user engagement, higher conversion rates, improved customer satisfaction, and stronger customer loyalty.
Measure effectiveness by tracking key metrics such as engagement rates, conversion rates, average session duration, and customer feedback to assess the impact of personalized content on user behaviour.
Can’t wait? Try out our PersonalizeWP Pro version now…
If you just want to play around with the Pro version of our plugin, you can do that straight away – click on the button and we’ll spin up a new site with the Pro version installed ready for you to test….
