Use personalization to improve your non-profit website
Developing personalized user journeys through the use of segmentation and lead scoring can help you to increase donations and improve your conversion funnel
Deliver targeted campaigns with personalisation rules
PersonalizeWP can help non-profit organisations increase engagement, optimise fundraising and volunteer efforts, and amplify their impact and effectiveness in achieving their mission.
Utilize geo-targeting to display location-specific content, offers, and promotions. Offer discounts and nudge clients with items in their WooCommerce basket. Provide personalized messaging to visitors coming in from social media platforms or PR outreach.
- Target by location, time, date, device, referrer and query
- Create custom personalized landing pages by referrer
- Track visitor’s behaviour once they are on the site
Highlight content at the right time in their journey
PersonalizeWP enables you to promote content to specific audiences based on their journey. For example, you can prompt users to donate or share fundraising opportunities after they have engaged with certain content.
You can customise the experience for returning users, tailoring the website’s content to their interests and making it feel localised to your audience.
Adjust content based on your user’s location
PersonalizeWP enables you to tailor content based on your user’s location. The plugin can segment your users using privacy-first data tracking to identify their location when they come to your website.
You can greet visitors with region-specific messages, highlight local fund-raising events or volunteering opportunities, and provide relevant contact information for local stores. This makes your website feel more personalised and engaging for each user.
Integrates with key WordPress plugins
PersonalizeWP integrates directly with plugins such as WooCommerce, Gravity Forms, WS Form and Ninja Forms, allowing you to map data from your shop and forms to visitor profiles.
- Track product and category purchases in WooCommerce
- Map data from form plugins into visitor profile fields
- Use customer actions to fire segmentation and scoring rules
Want to see it in action? Try out PersonalizeWP now…
If you just want to play around with the plugin, you can do that straight away – click on the button and we’ll spin up a new site with it installed and ready for you to test….
