Yes, the REST API is primarily designed for developers with JavaScript knowledge. However, our documentation includes practical code examples to help you get started quickly.
You can read a more in-depth tutorial and access further guidance by visiting our knowledge base.
Feature
Implement custom personalization with our REST API
Leverage the power of PersonalizeWP’s REST API to bring personalization to your custom applications, delivering targeted content based on visitor behaviour and segment membership.
Powerful API access to your visitor data
PersonalizeWP Pro includes a powerful REST API that allows developers to access visitor data and create personalized experiences on WordPress websites.
Our API provides standardized endpoints for accessing visitor activities and segment memberships, enabling you to create custom personalized experiences based on user behaviour and characteristics.
Build features like recently viewed products, personalized recommendations and segment-based content without reinventing the wheel.
Track visitor activities with precision
Access detailed visitor activity data to create dynamic experiences based on user behaviour.
The Visitor Activities API endpoint lets you retrieve all recorded activities for a specific visitor with powerful filtering options.
Filter activities by type, URL, object ID, or object type to create highly targeted personalized experiences based on past interactions with your site.
Dynamic segment membership checks
Check if a visitor belongs to any of your defined segments and deliver personalized experiences accordingly.
The Visitor Segments API endpoint allows you to retrieve all active segments that a visitor belongs to, enabling you to serve different content variations based on segment membership.
Create seamless personalized journeys by tailoring content, product recommendations, UI elements, and offers to specific user segments.
Comprehensive API documentation
Get started quickly with our detailed API documentation and implementation examples.
Visit our knowledge base for complete documentation on all available endpoints, request parameters, and practical code examples to help you implement personalization features in your applications.
Create powerful personalized features
Build custom personalization features that leverage visitor behaviour and segment data.
Recently Viewed Products
Implement a “Recently Viewed” section by retrieving and filtering visitor activities. Example: Display the last 5 products a visitor viewed to encourage re-engagement.
Personalized Recommendations
Create tailored product recommendations based on browsing history and segment membership. Example: Show products similar to those a visitor has recently viewed.
Targeted Content Display
Show different content based on the segments a visitor belongs to. Example: Display special offers to “Frequent Shopper” segments.
Custom UI Personalization
Adjust UI elements based on visitor segments and behaviour. Example: Modify navigation priorities based on browsing patterns.
Seamless plugin integrations
ACF Blocks
Kadence Blocks
WordPress
Block Editor
WooCommerce
Ninja Forms
Gravity Forms
WS Form
Coming Soon
Frequently asked questions
The REST API is available in PersonalizeWP Pro plans as mentioned in our documentation.
The PersonalizeWP REST API endpoints are accessible on the frontend without authentication, as they work with the current visitor’s data.
The visitor’s unique identifier (UID) from browser local storage is used to identify which visitor’s data to access.
You can access visitor activity data (page views, product interactions, etc.) and segment memberships. Each activity includes details like type, URL, object ID, time created and more.
Common uses include creating recently viewed product displays, building personalized recommendations, showing targeted content based on segments and customizing UI elements based on visitor behavior.
Want to see it in action? Try out PersonalizeWP now…
If you just want to play around with the plugin, you can do that straight away – click on the button and we’ll spin up a new site with it installed and ready for you to test….
