How to Create Custom Landing Pages with PersonalizeWP

Creating high-converting, personalized landing pages is easier than ever with PersonalizeWP – a plugin designed to help WordPress users deliver more relevant, targeted experiences to site visitors.

This guide outlines a method-based approach to building custom landing pages using key features like UTM Tag Rules, Content Variations and Custom Profile Fields.

• Use UTM Tag-based rules to personalize landing page content based on traffic sources and campaigns.
• Build content variations within the same block to target different audience segments.
• Collect and apply custom profile data to tailor messages based on user inputs and behaviors.
• Combine personalization methods to deliver seamless, dynamic experiences, all from a single WordPress page.

Yes, we’re going to tell you again, say it with us… Personalization isn’t just a trend! It’s a strategic advantage. When your website adapts based on a visitor’s origin, behavior or profile data, engagement and conversions follow. PersonalizeWP empowers you to craft these experiences without complex coding.

UTM parameters are used in marketing campaigns to track where visitors are coming from. With PersonalizeWP, you can create rules based on these tags to display campaign-specific messaging directly on your landing page.

How it works:

• A visitor clicks a link like yourwebsite.com/page?utm_campaign=spring-sale
• PersonalizeWP detects the utm_campaign value.
• You show content tailored to that campaign, such as a seasonal offer, a banner or exclusive copy

How to apply:

1. Navigate to Personalize > Dashboard > Personalization
2. Select Create Rule and choose UTM Condition
3. Define values using comparators like Equals, Contains, etc.
4. Apply this rule to any content block using the Block Editor sidebar

This method ensures your visitors immediately feel that they’ve landed in the right place, no need for multiple versions of the same page.

Once your UTM rules are in place, take personalization to the next level with the Content Variations block.

What it does:

This block allows you to stack multiple variations of the same content section, each variation can be tied to its own personalization rule, segment or lead score.

How to apply:

1. Open the Block Inserter (+ icon) and search “Content Variations”
2. Insert the block and add your default content
3. Add new variations, each with a distinct rule (e.g., different UTM values, user behaviors, locations)
4. Use the right-hand Personalize menu to assign targeting rules to each variation

For example, if someone visits from an ad promoting kitchenware, you can show product-specific messaging. Another visitor might see gardening tools, all from the same landing page.

Custom Profile Fields allow you to collect and use detailed information about your visitors from form submissions or on-site behaviors, to deliver personalized messaging that goes beyond traffic source or campaign.

What it does:

This feature enables you to define custom data fields (like Branch, Pet Type or Interest Area) and map them to form inputs. These fields are stored in each visitor’s profile and can be used to personalize content blocks or even inline text on any page.

How to apply:

1. Go to Settings > Visitor Profiles in PersonalizeWP
2. Add your custom fields by name (e.g., Pet Type, Branch)
3. Use a form plugin (like Gravity Forms) to capture data and map each input to a corresponding profile field
4. In the Block Editor, display different blocks or replace text based on the values in a user’s profile

For example, if someone submits a form selecting their local branch as “Letchworth” and their pet type as “Dog,” you can:

• Greet them with a message like “Looking for something for your dog, Rollo?”
• Show promotions specific to the Letchworth location
• Replace generic content like “your pet” with their pet’s name throughout the page

This method adds a personal, human touch to your content, one that builds trust and encourages deeper engagement.

Here’s how these methods can work in harmony:

• A user clicks a paid ad with utm_campaign=kitchenpromo
• The page displays Variation A tailored to that campaign
• They fill out a form indicating their branch and interest in coffee machines
• Next visit? They see a personalized message: “Welcome back! We’ve got new arrivals in your Letchworth branch’s coffee range.”

With PersonalizeWP, creating dynamic landing pages that respond to each visitor’s intent, behavior and profile is not only possible, it’s easy. Whether you’re using UTM Tag Rules to match campaign traffic, Content Variations to tailor messages to different audience segments or Custom Profile Fields to personalize content down to the individual level, the possibilities are endless.

Start introducing these easy methods today and turn your landing pages into high-converting, personalized experiences that truly connect with your audience!