Feature

Lead scores for your visitors

By adding custom scores to your visitor profiles when they complete specific actions, you can start to determine which users are the most engaged

Score users actions

As visitors interact with your site, a point score is assigned based on their actions to help gauge their engagement with your content or brand.

1 point is awarded for each page visit, 10 points for each completed form, and 50 points for each product purchase.

Chart displaying activity types and point scores: page visit (+1), form submission (+10), and purchase (+50), against a pink and white background.
Digital graphic displaying a lead score of 96 with a +61 increase. Accompanying table lists activities: page visits, form submissions, and purchases with respective dates. Pink abstract background shapes.

Identify high-value users

Each visitor’s Lead Score is cumulative: the more actions they take, the more points they accumulate, resulting in a higher lead score attached to their profile.

This score helps you identify highly engaged visitors, making them more likely to convert into paying users or customers.

Identify negative actions

Not every action needs to have a positive score attached to it – you can set negative scores as well. This helps to maintain an accurate sense of who is a real lead or not.

If they’re browsing your Careers page, they’re likely looking for work not purchasing, or if they come from a competitors website, they might be just researching your brand.

A screenshot showing a lead score of 84, decreased by 12. It displays recent activities: visiting "About Us" and "Careers" pages, and a form submission for CV, with corresponding dates and times. Pink circular graphics in the background.
A table titled "Highly Interested" with lead scores over 85. It lists names, scores, and last activity dates, showing John Smith, Anonymous, Mike Stone, and Emily Jones, with scores ranging from 85 to 96. Pink abstract shapes are in the background.

Segment by lead score

Segment users by their lead score, allowing you to show different content based on how engaged you think they are.

Show discounts to visitors with high lead scores to encourage sales, or unlock exclusive discounts to those that complete several high-value actions.

Seamless plugin integrations

White letters "ACF" on a dark blue square background.

ACF Blocks

Logo of Kadence WP, featuring a stylized blue "K" with dot elements, accompanied by the text "Kadence WP" below.

Kadence Blocks

Ornate black and white emblem with a central letter "G" surrounded by intricate geometric and floral patterns, framed in a square.

WordPress
Block Editor

The image shows a purple lowercase "woo" logo on a white background, representing a digital or e-commerce brand.

WooCommerce

Ninja Forms logo featuring a stylized ninja head on a red background with the text "Ninja Forms" below it.

Ninja Forms

Logo of Gravity Forms featuring an orange hexagon with a stylized "G" inside, above the text "Gravity Forms" in black. The logo is set against a white background with rounded corners.

Gravity Forms

Blue square logo with white lowercase text "wsform" centered.

WS Form

More Coming Soon

Want to see it in action? Try out PersonalizeWP now…

If you just want to play around with the plugin, you can do that straight away – click on the button and we’ll spin up a new site with it installed and ready for you to test….