How to Use Location Targeting to Boost Black Friday Conversions

Imagine it’s Black Friday and your website is buzzing with activity, but how do you ensure you’re delivering the right content to users from different regions? For example, users in Australia may be looking for beachwear, while users based in the UK will be looking for coats and jumpers.

With PersonalizeWP, you can show the right content to the right audience, boosting engagement and driving more conversions, even during the busiest shopping period of the year.

Black Friday is all about standing out in the chaos, and PersonalizeWP’s display conditions can help you do just that by enabling you to target users based on their location. And the best part? Our display conditions are included as standard in the free version of our WordPress plugin.

This guide will walk you through how to customize content for users from different regions, making sure they see offers that are relevant to where they live – giving you a serious edge during this critical shopping period.

Using location targeting during Black Friday means your content is relevant to your customers’ surroundings, increasing engagement and the chances of conversion. Here’s why it works:

Enhances Relevance and Engagement

Imagine a visitor from the UK landing on your website and seeing promotions for US Thanksgiving sales – they might feel disconnected. But if they see a Black Friday deal that’s focused on something familiar, like a special London pop-up event, it’s a different story. PersonalizeWP allows you to create region-specific content that resonates, making visitors feel more connected and understood.

Boosts Conversions

Showing localized product options—like offering warm jackets to customers from cold climates and lighter clothing for those in warmer areas—can dramatically increase the likelihood of purchases. It’s about giving your visitors what they need based on their location, leading to more conversions.

Improves the Shopping Experience

Tailored content provides a more personalized shopping experience, making your visitors feel valued. It’s like walking into a store where everything seems made just for you. Whether it’s showcasing regional events, local shipping options, or popular products in a specific area, location targeting can make all the difference.

To target specific countries during Black Friday, you will need to use location-based display conditions within the block editor.

PersonalizeWP includes two location-based rules for visitors based in the UK and the US but if you’d like to target other specific countries, follow these easy steps:

1. Navigate to the main PersonalizeWP Dashboard and select ‘Personalization’. To create a new location-based display condition, click the pink ‘Create rule’ button in the top right corner.

2. At this screen, you will be prompted to add a ‘Rule Name’, select a ‘Category’ and 3x ‘Conditions’.

Let’s say you want to create a new rule to target users based in Germany, you will need to set a title for the rule like ‘Germany-based visitors’ and then select the ‘location’ category.

For the 3x conditions, you will need to select ‘User Location’ > ‘Is Equal To’ > ‘Germany’.

When you’re happy with your options, click the pink ‘create rule’ button at the bottom of the screen.

Note: You can add more than one country to the rule by clicking the ‘+ Add’ link below ‘Conditions’. This could be useful if you want to target European countries, as you can group them together in one display condition.

3. After creating your new rule, it’s time to put it into action!

Navigate to the page you want to use it on, select a specific content block and then go to the ‘Personalize’ menu in the right hand side.

Under ‘RULES’ you will see a drop-down menu where you can find your newly created rule.

Then make sure that under ‘THEN TAKE THE FOLLOWING ACTION’ it says ‘show block’.

4. Publish your page and that’s it! You just created a location-based display condition to target users in a specific country.

In this case, visitors based in other countries will not see the orange promotional message, only visitors based in Germany, allowing you to provide tailored messaging.

Optional: You can also click the ‘+’ icon within the right-hand Personalize menu to combine different display conditions. This will allow you to show or hide content blocks to visitors based in multiple different countries, at different times, on a specific day of the week – the possibilities are endless.

Here are a few tips to get the most out of your location-based content strategy:

Maximize Product Discovery

Help users discover what they really want by showing them products relevant to their climate or location. For example, if you’re running a retail site, display warm clothing for visitors from colder areas like Canada and promote outdoor gear for customers in sunny regions like California.

Target Region-Specific Campaigns

Tailor your marketing campaigns to different regions by highlighting local events or success stories. For example, if you’re offering a special promotion in Europe, create localized content to boost interest in specific countries, like offering free shipping for Germany or exclusive products for the UK.

Track and Optimize

Monitor how your location-based content performs throughout Black Friday. Use visitor profiles to track which regions are engaging most with your site and adjust your content in real-time to capitalize on high-traffic areas.

Update Content Frequently

Don’t let your content go stale! As Black Friday gets closer, update your offers based on changing trends or customer feedback. Refreshing your exclusive content keeps visitors excited and coming back for more.

As the holiday season heats up, standing out from the competition is crucial. With location targeting, you can make sure your Black Friday offers reach the right people at the right time – without needing to be a tech expert.

With PersonalizeWP’s free version, you can create personalized content based on your visitors’ location and other factors in just a few clicks. Start engaging your audience with tailored offers that feel relevant, build stronger connections, and drive conversions this Black Friday.

Ready to get started? Download the free version of PersonalizeWP today and start boosting your Black Friday sales with easy-to-use location targeting!