PersonalizeWP v2.7: CRM Features and Content-Based Segments

With PersonalizeWP v2.7, WordPress site personalization has never been more flexible or powerful. Whether you’re refining campaigns, creating user-specific offers, or tailoring experiences based on visitor behaviour, v2.7 has the tools you need to succeed.

Get ready to explore how PersonalizeWP v2.7 can revolutionise your site’s personalization capabilities and boost engagement. Let’s dive into the exciting new features!

In this update, we’re introducing CRM features with our new Custom Profile Fields functionality, adding new Segments to group users based on the content they are viewing, and updating our ruleset options for Browser Language and Device Type.

NEW: Custom Profile Fields for Visitor Data

One of the most exciting additions in v2.7 is our new Custom Profile Fields feature, which allows you to collect, manage, and use custom visitor data in your content.

For example, if you’re running a veterinary surgery website, you could add fields like branch location, pet type, or pet name.

When a visitor fills out a form with these details, their information can be mapped to their visitor profile in PersonalizeWP.

You can then use these fields to create tailored experiences:

• Display Personalized Content: Show blocks only to visitors with specific custom profile field values, such as ‘Pet Type: Cat‘ or ‘Branch Location: Manchester‘.
• Dynamic Text Replacement: Even better, you can inject Custom Profile Field data into your block content, such as replacing ‘your pet‘ with the pet’s actual name ‘Tiddles‘.

This feature ensures that your website resonates with each user on a personal level.

NEW: Segments Based on Content Viewed

Do you want to group users based on the content they have viewed? Well, now you can!

Our new segment types allow you to collect users that have viewed specific types of content into a single group.

• Segment by Post Type:  Your content is likely split into posts, pages and custom post types specific to your own site. With this new segment type, you can group visitors based on which post types they view – such as ‘news’, ‘case studies’, ‘products’ and more.
• Segment by Taxonomy: Want to go further? Each of your post types will have categories and tags, and now you can group users based on these as well. For instance, create a segment for all users that viewed content categorised as ‘dogs’, ‘cats’ or ‘rabbits’ and then show specific content to this segment in the Block Editor.

NEW: Browser Language Rule

Show content to audiences that use different languages with the our new Browser Language rule! You can now show or hide content on a page based on the language that a visitor prefers to use.

UPDATED: Device Type Rule

The Device Type rule now recognizes desktop operating systems, including Mac, Windows, and Linux. This added granularity lets you optimize content and offers for users based on their OS.

How can PersonalizeWP’s new features can solve common challenges and create meaningful connections with your audience? Here’s a few real-world examples…

Tailored Pet Care Recommendations

With our Custom Profile Fields, you can enhance the shopping experience for pet owners by collecting details like ‘pet name‘ and ‘pet type.’ For instance, if a visitor selects ‘dog‘ as their pet type and enters ‘Max‘ as their pet’s name, you can use this information to display personalized content.

For example, you might show a content block that says, “We think Max would love these toys!” or highlight a selection of dog accessories tailored specifically to their pet type.

Provide Localized Dining Experiences

With the new Browser Language Rule, you can detect a visitor’s language preference based on their browser settings and display content in their preferred language.

For example, if a visitor from France is browsing your restaurant’s website, they would see the menu, special offers and promotional content in French.

Targeted Content Based on Interests

With Segmentation by Post Type, you can tailor content to visitors based on their interests. For example, if a user is browsing multiple product categories, such as shoes or jackets, you can personalize their experience by showing relevant content.

If a customer views several shoe listings, you could display a content block featuring ‘Top Picks for Your Style’ or highlight new arrivals in the ‘shoes‘ category.

To take full advantage of the features in our latest update, consider upgrading to the Pro version, which includes advanced tools like lead scoring, visitor profiles and audience segmentation. Not sure if it’s for you? Try an instant demo right in your browser.

If you’re just beginning your personalization journey, our free version is a great place to start. It offers essential display conditions and the ability to add unlimited custom conditions. Download it today and begin personalizing your site with ease!