PersonalizeWP 2.3: Better WooCommerce Support and Accurate Segmentation

We’re excited to announce the release of PersonalizeWP version 2.3! This update introduces several key enhancements designed to make your personalization efforts more effective and user-friendly.

Here’s a look at what’s new and how these improvements benefit you:

We’ve updated PersonalizeWP to include URL fragment identifiers in query parameters (e.g., https://example.com/#utm_source=google).

This update allows for more accurate tracking of user behavior by capturing additional data that was previously missed. With this update, Query Rules and Segments can now check these parts of the URL, resulting in deeper insights into user interactions and more comprehensive data capture.

We’ve improved how conditions are matched within segments by adding the option to choose between OR and AND logic. Previously, a user meeting any single condition could be placed into a segment, leading to over-segmentation.

Now, you can apply either OR or AND logic to conditions, allowing for more precise segmentation and ensuring users are targeted accurately based on your specific needs.

PersonalizeWP now fully supports tracking across WooCommerce’s block-based cart and checkout blocks, introduced in WooCommerce version 9.

This update ensures that our plugin remains compatible with the latest WooCommerce developments, enabling seamless tracking and personalization throughout the WooCommerce shopping journey. As a result, you can optimize user interactions from cart to checkout, enhancing the overall shopping experience and improving conversion rates.

Read more about WooCommerce’s new block-based checkout in their official blog post and their roadmap update.

We’ve made significant improvements to screen reader and keyboard support within our admin UI. This update reflects our commitment to inclusivity, ensuring that PersonalizeWP is accessible to all users.

We wanted to make sure managing your personalization efforts is easy for all users, especially those who rely on assistive technologies, to contribute to a better overall user experience.

As always, we’ve included a range of small tweaks and fixes across the UI. While these adjustments may seem minor, they contribute to a smoother and more intuitive user experience, enhancing the overall usability of the plugin.

We’re continually working to enhance PersonalizeWP and bring you new features that empower your personalization strategies. Stay tuned for more updates and improvements in the future.

Thank you for your continued support and feedback.