Help Category
Track custom actions and events to support advanced personalization scenarios.
PersonalizeWP tracks visitor behaviour on your WordPress site to build detailed visitor profiles. By default, it automatically tracks page views, form submissions, and other standard interactions. The Custom Events API extends this capability, allowing...
This example shows how to track WooCommerce addtocart interactions. Understanding which products visitors add to their cart (even if they don't complete purchase) helps you personalise product recommendations and identify purchase intent.
window.PersonalizeWP.tracking.trackEvent( eventName, eventArgs )