Show Smarter Product Suggestions with the PersonalizeWP Product Collection Block

We’ve made it even easier to give your WooCommerce customers a more relevant shopping experience. With the new PersonalizeWP Product Collection Block, you can now display Previously Viewed Products or Products For You directly on your pages without needing to configure anything manually.

This new block is available in PersonalizeWP Pro, which is completely free to download. Once you’ve installed or updated to the latest version, just search for “Product Collection” in the blocks menu.

The PersonalizeWP Product Collection block is a smarter version of the default WooCommerce Product Collection. Instead of selecting products by category or popularity, it uses PersonalizeWP’s integration to display items based on visitor behavior.

When adding the block, you’ll see two recipe options:

• Products For You – automatically recommends items based on each visitor’s activity
• Previously Viewed Products – shows products the user has already interacted with

The block handles everything in the background, so you can spend less time setting things up and more time creating content that helps your business grow.

If you do want to tweak your settings or adjust the block aesthetic to match your website, you can easily toggle a number of options within the right-hand menu. Such as how many rows or columns to show, text colour and more.

You should also set the fallback behaviour option, which controls what people will see if they don’t meet the conditions of the block. For example, if the user hasn’t looked at any products yet, you can choose to show all products, hide the block entirely or show a custom message instead.

This feature is perfect for WordPress websites using WooCommerce that want to improve user experience, reduce friction and increase sales through meaningful product suggestions.

Here are a few popular use cases:

1. Online Stores
Highlight products each customer is most likely to engage with, whether they’re a first-time visitor or returning to browse again. Show what’s relevant without needing to set up filters or categories.

2. Subscription or Membership Sites
Give logged-in users a more connected experience by displaying products they’ve previously viewed or might be interested in based on their browsing activity.

3. Educational Platforms
For sites selling courses, learning materials or training resources, you can suggest modules a user has already viewed or recommend related content based on their browsing history.

The PersonalizeWP Product Collection block is part of PersonalizeWP Pro, which is now FREE to download. It’s never been easier to show meaningful product suggestions and improve engagement on your site.

Download PersonalizeWP Pro now and start showing the right products to the right people at the right time.