PersonalizeWP v3.3: Custom Events API, Enhanced Visitor Profiles & Data Export

Whether you’re tracking custom interactions, monitoring visitor activity in real-time, or need to export visitor data for analysis, our latest release of PersonalizeWP delivers the advanced tools you need to gain deeper insights into how visitors engage with your personalised content.

Get ready to explore how PersonalizeWP v3.3 can transform your visitor analytics capabilities with powerful new developer tools and enhanced data management features. Let’s dive into the exciting new features!

This release introduces our new Custom Events API, enabling developers to track bespoke interactions against visitor profiles, alongside a brand-new Recent Events screen for monitoring activity in real-time and a comprehensive Data Export feature for extracting visitor event data. We’ve also refreshed the visitor profile screens with improved layouts and filtering capabilities.

We’ve created a powerful new developer API that allows you to send custom activity events into PersonalizeWP, tracking them against visitor profiles. This opens up endless possibilities for monitoring specific user behaviours that matter most to your business.

Key Features:

• New trackEvent JavaScript function for triggering custom events
• Extended REST API endpoint to receive custom event data
• Metadata storage for flexible event attributes
• Full admin visibility with customisable columns

Use cases include:

• CTA tracking: Monitor clicks on specific buttons or calls-to-action
• Video engagement: Track when visitors watch embedded content
• Interactive elements: Record interactions with calculators, configurators, or quizzes
• Custom conversions: Log any conversion event unique to your business

For example, track when a visitor clicks your “Get in Touch” CTA and associate that event with their profile for lead scoring and segmentation purposes.

Developers can easily trigger custom events using PersonalizeWP.tracking.trackEvent() from anywhere in their JavaScript code, with full control over event types and values.

Find out more about how to use the Custom Events API

PersonalizeWP v3.3 introduces a dedicated Recent Events screen, providing a real-time view of visitor activity across your site. This powerful new dashboard makes it easy to monitor live activity and test your personalisation configurations.

Key Features:

• Real-time activity feed showing the most recent 200 events
• Filter by event type for focused analysis
• Search by visitor name or email address
• Full pagination for easy navigation

The Recent Events screen displays visitor name, event type, event value, timestamp, and any associated lead score, giving you complete visibility into how visitors are interacting with your personalised content.

Export your visitor event data with our comprehensive new Data Export feature. Whether you need to analyse data externally, create reports, or maintain records, you can now extract event information to CSV with flexible filtering options.

Key Features:

• Export all visitors or single visitor data
• Filter by specific event types
• Date range selection for targeted exports
• Email notification when exports are ready

Export options include:

• Visitor first and last name
• Event type and metadata
• Event timestamps
• Flexible date range filtering

The Data Export screen provides a clean interface for configuring your export, with a table displaying all previous export requests for easy re-downloading or cleanup.

We’ve significantly improved the visitor profile experience with refreshed layouts and better information architecture.

Visitor Profiles List Improvements:

• Reordered columns with Lead Score prominently displayed
• Consistent date formatting across all tables
• Default sorting by most recently seen visitors

Single Visitor Profile Improvements:

• New visual header with visitor avatar/Gravatar
• Reorganised sections including Location and Marketing Preferences
• Renamed “Activity” section to “Events” for clarity
• Event type filtering for focused analysis
• Quick link to export individual visitor event logs

These enhancements make it easier than ever to understand individual visitor journeys and identify your most engaged audience members.

PersonalizeWP v3.3 has been tested and confirmed compatible with WordPress 6.9, ensuring you can take advantage of the latest WordPress features whilst maintaining full personalisation capabilities.

To take full advantage of the custom events API, enhanced visitor profiles, and data export features, download the latest version. Not sure if it’s for you? Try an instant demo right in your browser.

For detailed guidance on implementing these new features, check out our knowledge base, where you’ll find step-by-step tutorials and real-world examples to help you get the most out of PersonalizeWP.