PersonalizeWP v2.8: Unlock Powerful Personalization with Content Variations

With the release of PersonalizeWP v2.8, we’re taking WordPress personalization to the next level. This update is packed with tools and improvements to help you deliver highly relevant content to your visitors.

Get ready to explore our most exciting feature yet, the Content Variations Block, along with a range of updates designed to enhance performance, usability and control.

In this update, we’re introducing the powerful new Content Variations Block, adding multiple segment selection for blocks, and enhancing the user experience with personalized block outlines, improved data retention options and a more intuitive sidebar.

NEW: Content Variations Block

PersonalizeWP now allows you to create multiple content variations within a single block. Each variation can have unique personalization conditions, ensuring your audience always sees the most relevant content. And if a visitor doesn’t match any set conditions? They’ll see a fallback, so no one is left out.

This feature opens up endless possibilities for personalized experiences, such as:

• Showing region-specific promotions to users based on their location.
• Highlighting different calls-to-action depending on a visitor’s behavior or segment.
• Offering dynamic product recommendations tailored to browsing history.

Say goodbye to juggling multiple blocks or complex workflows, the Content Variations Block simplifies it all in one place.

Improved Visual Indicators: Personalized Block Outline

We’ve added a pink dotted outline to any block with personalization options applied. Now, it’s easy to spot which blocks are personalized right in the editor, saving time and ensuring clarity as you build your site.

Multiple Segments for Blocks

You can now assign multiple audience segments to a single block, allowing you to target a more precise section of your audience. Remember, you can create an unlimited amount of segments based on elements such as visitor location, visitor activity, previous purchases, device type and more.

Enhanced Data Retention Options

Take control of your data retention policies with v2.8. You can now set different retention periods for anonymous vs. known profiles, and define how long visitor activity is stored. Ensuring you stay compliant with data privacy regulations while maintaining an efficient and secure database.

Streamlined Sidebar Usability

The sidebar now includes several improvements to make your personalization workflow smoother. For example:

• Dropdown options are visually grayed out when they can’t be combined with your current selection, clarifying what’s possible and preventing errors.
• A cleaner layout and intuitive controls make it easier to select rules, segments or lead scoring options for targeting visitors.

Here are a few examples of how the new features in v2.8 can help you overcome common website challenges and deliver more engaging experiences:

Location-Based Content:

Need to cater to a global audience? Use PersonalizeWP to display country-specific promotions or messaging. For example, show unique offers for visitors from the US and UK within the same content block.

Product Browsing Behavior

Tired of showing the same content to everyone? Target visitors based on the products they’ve browsed. Highlight specific CTAs or product imagery that aligns with their interests.

Opening and Closing Hours

Running a local business? Display content that reflects your operating hours. For instance, show an “Open Now” banner during business hours and alternative messaging after closing time.

Device-Specific Content

Struggling to optimize for different devices? Tailor your content by displaying mobile-friendly images for smartphone users and high-resolution visuals for desktop visitors.

With advanced tools like visitor profiles, audience segmentation, lead scoring, and the new Content Variations Block, you’ll be empowered to deliver truly personalized experiences that resonate with your audience and drive real results.

Whether you’re just getting started or refining your approach, our knowledge base offers simple tutorials to help you implement personalization with ease. For inspiration, explore our blog showcasing real-world use cases and in-depth how-to guides.

If you’d like to learn more or see PersonalizeWP in action, contact our team to organize a demo and unlock the full power of personalization.