PersonalizeWP v2.6: Take Full Control of Site Personalization with the Site Editor

With PersonalizeWP v2.6, WordPress personalization reaches a new level of control and precision. This update empowers you to customize every part of your site, no matter the block, template or menu, making it easier to create a truly unique experience for every visitor.

This release also includes new UTM-based targeting options, an updated geolocation database, performance improvements and additional in-editor guidance, giving you everything needed to fine-tune personalization across your website.

Ready to make your website more responsive to visitors? Keep reading to find out how v2.6 can support your marketing strategy and conversion goals!

This release is jam-packed with exciting new personalization options that put more control right at your fingertips. Version 2.6 includes:

Personalize Any Block Using The Site Editor (Full-Site Editing)

With complete support for the WordPress Site Editor, PersonalizeWP now allows display conditions to apply to any block on your site, including those in page templates, patterns, navigation menus, widgets, and template parts like headers and footers.

Want to show specific menu items to campaign visitors or create tailored template experiences? Now, you can easily personalize any element for different visitor groups, enhancing the flexibility and customization potential of your site.

UTM-Based Personalization for Targeted Campaigns

To simplify campaign-specific targeting, PersonalizeWP v2.6 introduces new UTM-based conditions. These allow you to set up personalized content by UTM parameters like source, medium, campaign, and term.

For instance, you can create unique experiences for visitors coming from social media ads, email newsletters, or specific search term, delivering messages that feel more relevant and increasing the effectiveness of your campaigns.

Improved Location Targeting with an Updated Geolocation Database

In this release, the geolocation database has been upgraded to enhance the accuracy of location-based personalization. Use this improved functionality to show localized offers, provide region-specific messages, or display relevant content based on your visitors’ locations.

New UI Help Content for a Smoother Experience

To help you take full advantage of the new features, we’ve added additional guidance and tips directly in the side panel. These prompts make it easier than ever to create effective personalization conditions without missing a step.

PersonalizeWP v2.6 offers practical solutions to everyday website personalization challenges. Here are a few real-world examples of how you can utilize PersonalizeWP.

Show Exclusive Content Links for Returning Customers

If you want to provide exclusive content for loyal customers or returning visitors, by using our full site editing features, you can now apply our display conditions to template parts such as your navigation menu.

Let’s say you want to add a VIP area, you could add a link to a ‘VIP Hub’ to your navigation, then go to the personalize menu and apply a display condition targeting visitors who have previously made a purchase and then this option will only show for those specific visitors.

This could also be useful for showing localized content. Create a special experience for loyal customers, improving engagement without cluttering the site for first-time visitors.

Location-Based Navigation for Region-Specific Content

When dealing with international visitors, showing region-specific offers and content can greatly improve engagement and drive conversions.

For example, using our updated geolocation database, you could add a “Local Deals” tab to your navigation that displays exclusive offers for specific regions. This way, each visitor sees content that speaks to their interests and locality, creating a more meaningful browsing experience.

Drive Conversions with UTM-Triggered Campaign Messaging

When visitors arrive on your site from specific marketing campaigns, a personalized message can boost engagement.

For example, if someone clicks through from a Facebook ad with a winter campaign, use the UTM-based targeting to display a “Winter Collection” link in the navigation, drawing them directly to relevant products.

This helps streamline their journey, making it easy to find what they came for and increasing the likelihood of a purchase.

The new version of PersonalizeWP is available to download now, and you can start using it for free in just a few clicks. The free version includes all display conditions, so you have everything you need to fully personalize your WordPress website with ease, whether that’s adding UTM-based targeting, customizing your navigation menus, or tailoring blocks across your site with full Site Editor support.

Want to explore the features first? Try out PersonalizeWP with an instant demo or reach out to our team for more information. With the power of PersonalizeWP 2.6, creating a dynamic, tailored experience for every visitor is easier than ever!