PersonalizeWP Pro Is Now Completely Free: Choose Your Perfect Personalization Solution

WordPress personalization just became accessible to everyone. PersonalizeWP, previously a premium product, is now completely free and available in two versions designed to meet different needs and use cases.

At Filter, we believe personalization shouldn’t be a luxury reserved for businesses with large budgets.

WordPress needs to remain competitive against other platforms, and powerful personalisation capabilities are essential for that competitiveness.

That’s why we’ve made the decision to offer PersonalizeWP completely free to the WordPress community.

This represents a significant shift from our previous model. PersonalizeWP was originally a standalone paid product, but we’ve reconsidered our approach.

By making it free, we’re removing barriers that prevent website owners from implementing the kind of targeted, personalised experiences that drive conversions and engagement.

We understand that not every website owner needs the same level of personalisation functionality.

Some simply want to show different content based on specific conditions, whilst others require comprehensive visitor tracking and segmentation.

That’s why PersonalizeWP now comes in two distinct versions:

PersonalizeWP Lite

The Lite version focuses on what many consider the core of personalization: display conditions and content rules.

This version includes all our display condition functionality, including features that were previously available only in the Pro version.

PersonalizeWP Lite is perfect for website owners who want to:

• Show different content based on user behaviour
• Create targeted messaging for different visitor types
• Implement conditional content without complex tracking
• Maintain user privacy whilst still personalising experiences

PersonalizeWP Pro

The Pro version builds upon the Lite foundation with advanced features for businesses that need comprehensive visitor insights and sophisticated personalization strategies. Pro includes everything in Lite, plus:

• Visitor profiles and tracking
• Advanced segmentation capabilities
• Lead scoring functionality
• Custom profile fields
• Enhanced integration options

PersonalizeWP is more than just a plugin; it’s part of Filter’s broader mission to strengthen and improve WordPress.

We’re committed to continuous development and improvement of both versions, ensuring they remain powerful, reliable and user-friendly.

The code for PersonalizeWP will shortly available on GitHub, making it open source.

We welcome contributions, bug reports and feature suggestions from the community.

This collaborative approach ensures the plugin continues to evolve based on real user needs and feedback.

Both versions of PersonalizeWP are available now and you can get them here.

Whether you choose Lite or Pro, you’ll have access to comprehensive documentation, examples, and community support.

The personalisation landscape in WordPress has just changed dramatically.

With PersonalizeWP now free, there’s no longer any barrier preventing you from creating the targeted, engaging experiences your visitors expect.

Ready to transform your WordPress site with personalisation?

Download PersonalizeWP today and discover how easy it is to create more relevant, engaging experiences for your visitors.