Everything You Need to Personalise Your Site, Now in One Free Plugin

With version 3.2, we’ve combined all versions of PersonalizeWP into a single plugin. This means every user now has access to the full suite of personalization tools that were previously exclusive to the Pro version. Whether you want to tailor your content by user role, location or the day of the week, everything is now available right out of the box completely free.

From this point forward, every new feature we release on our roadmap will be available to everyone using the main PersonalizeWP plugin. We believe this makes it easier for users to take advantage of all the great functionality PersonalizeWP has to offer and to create more engaging and relevant website experiences without restrictions.

First, you’ll need to log into the admin area of your WordPress website, navigate to the ‘plugins’ section and check you’ve updated to PersonalizeWP v3.2.

If you’re currently using the Pro version, you’ll need to find ‘PersonalizeWP – Pro’ and then click ‘deactivate’.

All your existing data, settings and rules will remain intact, nothing will be lost. The Pro codebase will no longer have access to your data but the new unified version will continue to use it seamlessly.

We’ve also taken this opportunity to refresh the plugin’s branding and user interface. You’ll notice a cleaner design and updated visuals inside your WordPress dashboard,making it easier to navigate, manage and create your personalization rules.

PersonalizeWP includes a wide range of powerful features designed to help you deliver tailored experiences for every visitor.

From content blocks that adapt to your audience to conditional display rules and user insights, it’s built to make personalization accessible to everyone. You can explore all of our available features and see how they work in action.

PersonalizeWP 3.2 marks a big step forward. From now on, any new features on our roadmap will be available to every single user of PersonalizeWP, making it easier than ever to create targeted experiences for your website visitors.

Update to the latest release and enjoy everything PersonalizeWP has to offer, all in one place.