A woman with long brown hair is smiling warmly, wearing a floral blouse. The background is softly blurred with hints of greenery.

Marieke van de Rakt

Co-Founder, Emilia Capital

Marieke is the former CEO of Yoast and founder of Yoast Academy, and led Yoast to a successful sale to Newfold Digital in 2021. She holds a PhD in social sciences and now leads the Empowerwoment project for female empowerment, while also investing in companies through Emilia Capital with her husband, Joost.

Marieke and Joost are both investors in PersonalizeWP through Emilia Capital.

Latest Articles by Marieke van de Rakt

Marketing with Marieke

Personalization and WordPress: The Perfect Match for Modern Websites

In this post, Marieke explores how WordPress is uniquely equipped to help you create tailored websites that not only meet but exceed the expectations of your audience.

Marieke van de Rakt

Marketing with Marieke

Stop talking about your product—start solving problems

Are you ready to transform your marketing strategy from product hype to problem-solving power? In this insightful piece by Marieke van de Rakt, discover how a shift in focus can unlock deeper connections with your customers and drive real results!

Marieke van de Rakt

Marketing with Marieke

Sell with stories: How to captivate your audience

Marieke van de Rakt reveals how storytelling can captivate your audience and boost your brand in this latest "Marketing with Marieke" installment. Discover the power of a great narrative!

Marieke van de Rakt

Marketing with Marieke

Why personalized content leads to higher conversion rates

In this edition of Marketing with Marieke, Marieke van de Rakt dives into why personalized content is a game-changer for boosting conversion rates. Discover how tailoring your website’s content to individual users can increase engagement, build trust, and ultimately drive sales.

Marieke van de Rakt

Marketing with Marieke

Get to Know Your Audience and Get the Most Out of Your Audience!

Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs.

Marieke van de Rakt

Marketing with Marieke

Marketing Like Emily in Paris!

Marieke van de Rakt dives into the marketing magic of "Emily in Paris," showing how a people-first approach can transform your campaigns from data-driven to unforgettable.

Marieke van de Rakt

Marketing with Marieke

Treat Your Returning Visitors as VIP’s

Marieke's first post in her new series is about why returning visitors are essential and how treating them like VIPs can significantly boost your website’s conversions.

Marieke van de Rakt