# PersonalizeWP > --- ## Pages - [Develop an Add-On](https://personalizewp.com/develop-an-addon/): We want to integrate with more tools, extend functionality, and give developers the opportunity to deliver personalisation in WordPress - [Content Variations](https://personalizewp.com/features/content-variations/): Create different content variations in the same block with PersonalizeWP, take your WordPress website to the next level. - [Cached Sites](https://personalizewp.com/features/cached-sites/): Caching shouldn’t limit your user experience. PersonalizeWP seamlessly integrates with full-page caching, CDNs, and services like Cloudflare. - [WooCommerce Conditions](https://personalizewp.com/features/woocommerce-conditions/): You can increase conversions, boost sales, and deliver tailored shopping experiences—all starting with the free version of PersonalizeWP. - [Personalization Examples](https://personalizewp.com/features/personalization-examples/): We showcase practical examples of personalization you can implement today, helping you engage your audience and boost conversions - [Custom Profile Fields](https://personalizewp.com/features/custom-profile-fields/): PersonalizeWP enables you to capture unique information from your visitors by utilizing custom profile fields. - [Go Further](https://personalizewp.com/go-further/): Unlock more advanced functionality with PersonalizeWP, our innovative no-code WordPress personalization plugin. - [WooCommerce](https://personalizewp.com/features/integrations/woocommerce/): We integrate with WooCommerce to provide you with new conversion tactics and opportunities to increase revenue - [Additional Form Conditions](https://personalizewp.com/features/additional-form-conditions/): With PersonalizeWP, you get access to additional rules and conditions with our powerful form integrations - [About](https://personalizewp.com/about/): Find out more about the team and journey behind PersonalizeWP, who is involved, and how we got to where we are today - [WS Form](https://personalizewp.com/features/integrations/wsform/): We integrate with WS Form so you can capture visitor data and use it in blocks, group visitors into segments and assign lead scores. - [Ninja Forms](https://personalizewp.com/features/integrations/ninja-forms/): We integrate with Ninja Forms so you can capture visitor data and use it in blocks, group visitors into segments and assign lead scores. - [Getting Started](https://personalizewp.com/getting-started/): Find out how to get started with PersonalizeWP – our free, no-code personalization plugin for WordPress websites - [Gravity Forms](https://personalizewp.com/features/integrations/gravity-forms/): We integrate with Gravity Forms so you can capture visitor data and use it in blocks, group visitors into segments and assign lead scores. - [Hide Blocks on Mobile Devices](https://personalizewp.com/use-cases/hide-blocks-on-mobile-devices/): Showing different blocks on mobile can greatly enhance the user experience by making the interface cleaner and more user-friendly. - [Show Content to Returning Users](https://personalizewp.com/use-cases/show-content-to-returning-users/): Personalizing content for returning users enhances the user experience and boosts engagement making the user feel valued and understood. - [Target High-Value Users](https://personalizewp.com/use-cases/target-high-value-users/): Within PersonalizeWP you can assign both positive and negative points to actions on your site, which helps you to identify high-value users. - [Show Discount Offers to Users](https://personalizewp.com/use-cases/show-discount-offers-to-users/): PersonalizeWP allows the publisher to tailor specific content blocks to returning users by offering them exclusive discount offers. - [Show Content by Location](https://personalizewp.com/use-cases/show-content-by-location/): PersonalizeWP provides the publisher with the option to tailor certain content blocks to users based on their location. - [For Non-Profits](https://personalizewp.com/solutions/for-non-profits/): We help non-profit organisations increase engagement, optimise fundraising, and amplify their impact and effectiveness. - [Show Recommended Content](https://personalizewp.com/use-cases/show-recommended-content/): Segment your website visitors into categories to target specific content related to their browsing history. - [Create Dynamic Landing Pages](https://personalizewp.com/use-cases/create-dynamic-landing-pages/): Create dynamic landing pages that tailor content to individual users based on their behaviours, preferences, and demographics. - [For Small Businesses](https://personalizewp.com/solutions/for-small-businesses/): Reduce the workload on your team by automating content such as when your business is closed or displaying offers during specific dates. - [Show Product Recommendations](https://personalizewp.com/use-cases/show-product-recommendations/): Set up segments for returning users and track their interactions on your website to target them with tailored product offers. - [Use Cases](https://personalizewp.com/use-cases/): If you're wondering how PersonalizeWP can work for you, explore these real-world use cases to see its powerful features in action. - [For Membership Websites](https://personalizewp.com/solutions/membership-websites/): With PersonalizeWP, you can manage and restrict access to premium articles, videos, forums, and courses, fostering a loyal community. - [For Content Publishers](https://personalizewp.com/solutions/content-publishers/): Benefit from personalization to enhance user engagement, increase retention, and boost revenue on your content site. - [For E-Commerce](https://personalizewp.com/solutions/for-e-commerce/): PersonalizeWP helps you increase the average order value of each customer by nudging them into making purchases in your store. - [For Web Agencies](https://personalizewp.com/solutions/for-web-agencies/): Provide powerful Personalization and CRO services to your clients by using PersonalizeWP track visitors, segment, and drive conversions. - [Solutions](https://personalizewp.com/solutions/): Tailor content and streamline site management for e-commerce, content sites, memberships, small businesses and non-profits. - [Data Privacy](https://personalizewp.com/features/data-privacy/): PersonalizeWP provides features to ensure that the way you collect data is done in a privacy-first way to keep users anonymous - [Display Visitor Data](https://personalizewp.com/features/display-visitor-data/): PersonalizeWP allows you to display your visitor profile data fields in content blocks that then appear on your website. - [Integrations](https://personalizewp.com/features/integrations/): We integrate with your favourite WordPress plugins to PersonalizeWP with our direct integrations for forms, ecommerce and block editing. - [Access Controls](https://personalizewp.com/features/access-controls/): Powerful access controls that allow you to show and hide content blocks using a password, WordPress user roles or a single WordPress userID. - [Affiliates](https://personalizewp.com/affiliates/): Becoming an affiliate with PersonalizeWP is straightforward. Register your details and start benefitting from your referrals in no time at all. - [Support](https://personalizewp.com/resources/support/): Our commitment goes beyond delivering cutting-edge features; we're dedicated to providing first class support to enhance your experience. - [Blog](https://personalizewp.com/blog/): Learn more about personalization, visitor profiling, segmentation and lead scoring and how it can improve your customer journeys. - [Resources](https://personalizewp.com/resources/): PersonalizeWP includes many free features that work out of the box and can help you to personalise your content for your visitors. - [Lead Scoring](https://personalizewp.com/features/lead-scoring/): By leveraging data from activity tracking and user interactions across your WordPress website, PersonalizeWP can help to improve conversions. - [Segments](https://personalizewp.com/features/segments/): By using our intuitive segmentation feature, you can define contact groups allowing you to target content at specific audiences. - [Visitor Profiles](https://personalizewp.com/features/visitor-profiles/): PersonalizeWP allows website admins to track visitor activity across your whole website and get an overview of the entire customer journey. - [Display Conditions](https://personalizewp.com/features/display-conditions/): PersonalizeWP provides you with a wide variety of display conditions to create targeted content to website visitors. - [Pricing](https://personalizewp.com/pricing/): Find the perfect fit for your budget and needs by choosing from a variety of tiers, each packed with a range of benefits and features - [Features](https://personalizewp.com/features/): By leveraging our personalization rules, visitor profiles, segments and lead scoring you can create unique experiences for every visitor. - [Contact](https://personalizewp.com/contact/): If you have any questions about PersonalizeWP or would like to discuss how it can benefit your project, use the form to get in touch. - [Home](https://personalizewp.com/): PersonalizeWP is a no-code WordPress plugin, that lets you deliver unique content to the right audience at the right time. --- ## Posts - [How to Create Custom Landing Pages with PersonalizeWP](https://personalizewp.com/blog/how-to/how-to-create-custom-landing-pages-with-personalizewp/): PersonalizeWP's Custom Profile Fields let you collect visitor data and tailor content based on their preferences. - [PersonalizeWP v2.9: Access Visitor Data with New REST API Endpoints](https://personalizewp.com/blog/announcements/personalizewp-v2-9-access-visitor-data-with-new-rest-api-endpoints/): Explore how PersonalizeWP’s new REST API unlocks powerful opportunities for deeper, more dynamic user experiences. - [How to Set Up and Use Custom Profile Fields in PersonalizeWP](https://personalizewp.com/blog/how-to/how-to-set-up-and-use-custom-profile-fields-in-personalizewp/): PersonalizeWP's Custom Profile Fields let you collect visitor data and tailor content based on their preferences. - [How to Combine Display Conditions for Maximum Impact](https://personalizewp.com/blog/how-to/how-to-combine-display-conditions-for-maximum-impact/): Want to boost engagement and conversions? Combining display conditions lets you deliver ultra-targeted content that speaks directly to each visitor. - [Build With Us: Create Add-Ons for PersonalizeWP](https://personalizewp.com/blog/content-marketing/build-with-us-create-add-ons-for-personalizewp/): Help us expand the PersonalizeWP ecosystem by building add-ons that unlock new possibilities for WordPress users. - [Why Generic Websites Fail and How Personalization Changes the Game](https://personalizewp.com/blog/content-marketing/why-generic-websites-fail-and-how-personalization-changes-the-game/): Discover why generic websites fail to connect and how personalization can transform your site into a conversion powerhouse. - [How To Collect and Use Custom Visitor Data to Boost Engagement](https://personalizewp.com/blog/how-to/how-to-collect-and-use-custom-visitor-data-to-boost-engagement/): By collecting custom visitor data, you can create personalized experiences that build trust, improve engagement and encourage repeat visits. - [How To Protect Premium Content with PersonalizeWP](https://personalizewp.com/blog/how-to/how-to-protect-premium-content-with-personalizewp/): Want to protect premium content without a full membership system? Do it easily and effectively with PersonalizeWP. - [How to Use the Content Variations Block](https://personalizewp.com/blog/how-to/how-to-use-the-content-variations-block/): Learn how the Content Variations Block can help you to deliver more targeted content experiences to your visitors with one block. - [PersonalizeWP v2.8: Unlock Powerful Personalization with Content Variations](https://personalizewp.com/blog/announcements/personalizewp-v2-8-unlock-powerful-personalization-with-content-variations/): PersonalizeWP v2.8 introduces our powerful new Content Variations Block and some great new user experience and performance improvements. - [2025 - A Year of Refinement and Improvements](https://personalizewp.com/blog/announcements/2025-a-year-of-refinement-and-improvements/): Curious about what’s in store for PersonalizeWP in 2025? Dive into our latest article to discover our exciting plans for the year ahead! - [How to Personalize Website Content Based on Form Submissions](https://personalizewp.com/blog/how-to/how-to-personalize-website-content-based-on-form-submissions/): Discover how form-based personalization can enhance user experience and engagement, helping you to tailor your content for each visitor. - [How To Use Lead Scoring to Identify Your Most Valuable Website Visitors](https://personalizewp.com/blog/how-to/how-to-use-lead-scoring-to-identify-your-most-valuable-website-visitors/): Discover how lead scoring can help you to pinpoint your most engaged visitors and turn them into loyal customers. - [5 Ways Visitor Profiles Can Boost Your Marketing Strategy](https://personalizewp.com/blog/content-marketing/5-ways-visitor-profiles-can-boost-your-marketing-strategy/): Discover how visitor profiles can transform your marketing efforts, helping you deliver relevant content that drives engagement and conversions. - [How to Create Targeted Content for Specific Audience Segments](https://personalizewp.com/blog/how-to/how-to-create-targeted-content-for-specific-audience-segments/): Discover how to boost engagement and conversions by tailoring your website content to meet the unique needs of each audience segment. - [How To Welcome Back Returning Visitors](https://personalizewp.com/blog/how-to/how-to-welcome-back-returning-visitors-in-the-new-year/): Find out how you can use personalized experiences to make them feel valued and encourage meaningful interactions with your brand. - [How to Use PersonalizeWP with Kadence Blocks](https://personalizewp.com/blog/how-to/how-to-use-personalizewp-with-kadence-blocks/): Unlock the full potential of your WordPress site by learning how to combine the power of PersonalizeWP and Kadence Blocks. - [Planning Ahead: Why Timing Matters](https://personalizewp.com/blog/content-marketing/planning-ahead-why-timing-matters/): Optimize your website with targeted, timely content to boost engagement, increase conversions and set your business up for success in the months ahead. - [Retain More Customers with WooCommerce Personalization Tips](https://personalizewp.com/blog/content-marketing/retain-more-customers-with-woocommerce-personalization-tips/): Learn how to build customer loyalty for your WooCommerce store with targeted programs and personalized offers that keep shoppers coming back! - [Craft Irresistible Offers with Cart-Based Personalization](https://personalizewp.com/blog/how-to/craft-irresistible-offers-with-cart-based-personalization/): Discover easy steps to boost sales with targeted offers based on your shoppers' cart contents - keep reading to see how it works! - [How To Segment Your Audience for Better Conversions: Proven Holiday Strategies](https://personalizewp.com/blog/how-to/segment-your-audience-for-better-conversions-proven-holiday-strategies/): As the holiday shopping frenzy kicks off, discover how to captivate your audience and boost conversions by harnessing the power of segmentation strategies with PersonalizeWP. - [How To Drive Repeat Purchases with Post-Checkout Recommendations](https://personalizewp.com/blog/how-to/how-to-drive-repeat-purchases-with-post-checkout-recommendations/): Learn how to keep customers engaged after checkout by delivering personalized product recommendations and loyalty perks with PersonalizeWP’s WooCommerce display conditions. - [PersonalizeWP v2.7: CRM Features and Content-Based Segments](https://personalizewp.com/blog/announcements/personalizewp-v2-7-crm-features-and-content-based-segments/): Increase sales during Black Friday and the Holiday season with PersonalizeWP 2.5 with new FREE WooCommerce personalization rules. - [Personalization and WordPress: The Perfect Match for Modern Websites](https://personalizewp.com/blog/marketing-with-marieke/personalization-and-wordpress-the-perfect-match-for-modern-websites/): In this post, Marieke explores how WordPress is uniquely equipped to help you create tailored websites that not only meet but exceed the expectations of your audience. - [How to Keep Visitors Engaged with Smart Personalization Strategies This Holiday Season](https://personalizewp.com/blog/how-to/how-to-keep-visitors-engaged-with-smart-personalization-strategies-this-holiday-season/): As the holiday season approaches, the challenge of capturing and retaining shoppers' attention becomes more critical than ever. Discover how dwell time personalization can transform casual browsers into loyal customers this season! - [How To Maximize Engagement with Easy Date and Time-Based Personalization](https://personalizewp.com/blog/how-to/how-to-maximize-engagement-with-easy-date-and-time-based-personalization/): Want to ensure your website always delivers the right message at the perfect moment? Discover how easy date and time-based personalization can keep your content relevant, boost engagement, and drive conversions, all with minimal effort. - [Easy Ways to Personalize Your Website for Holiday Shoppers](https://personalizewp.com/blog/content-marketing/easy-ways-to-personalize-your-website-for-holiday-shoppers/): Ever notice how some websites offer the perfect message at just the right time? That’s the power of personalized calls to action—and it could transform your WordPress site’s conversions. - [5 Ways to Personalize Your Black Friday Campaigns for Maximum Impact](https://personalizewp.com/blog/content-marketing/5-ways-to-personalize-your-black-friday-campaigns-for-maximum-impact/): Black Friday is a prime opportunity to boost sales, and with these five free personalization tactics from PersonalizeWP, you can create tailored experiences that engage your visitors and drive conversions. - [Stop talking about your product—start solving problems](https://personalizewp.com/blog/marketing-with-marieke/stop-talking-about-your-product-start-solving-problems/): Transform your marketing by solving customer problems instead of showcasing features. Join Marieke van de Rakt for essential insights! - [Capture New Website Visitors During Cyber Week](https://personalizewp.com/blog/content-marketing/capture-new-website-visitors-during-cyber-week/): Want to capture new visitors during Cyber Week? In this article we share some effective strategies to stand out and turn first-time shoppers into loyal customers. - [PersonalizeWP v2.6: Take Full Control of Site Personalization with New Block Editor and UTM Features](https://personalizewp.com/blog/announcements/personalizewp-v2-6-take-full-control-of-site-personalization-with-new-block-editor-and-utm-features/): Discover how PersonalizeWP v2.6 empowers you to customize every part of your WordPress site with ease, making it simple to create unique, targeted experiences for your visitors. - [Sell with stories: How to captivate your audience](https://personalizewp.com/blog/marketing-with-marieke/sell-with-stories-how-to-captivate-your-audience/): Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs. - [Driving Conversions with Personalized Calls to Action on Your WordPress Website](https://personalizewp.com/blog/content-marketing/driving-conversions-with-personalized-calls-to-action-on-your-wordpress-website/): Ever notice how some websites offer the perfect message at just the right time? That’s the power of personalized calls to action—and it could transform your WordPress site’s conversions. - [Prioritize High-Value Leads for Black Friday with Lead Scoring](https://personalizewp.com/blog/content-marketing/prioritize-high-value-leads-for-black-friday-with-lead-scoring/): Discover how lead scoring can help you identify high-value prospects and make your marketing strategy more effective than ever. - [How to Deliver Timed Flash Sales with PersonalizeWP](https://personalizewp.com/blog/how-to/how-to-deliver-timed-flash-sales-with-personalizewp/): Learn how to boost sales and drive urgency by using PersonalizeWP to deliver targeted flash sales at the perfect time, capturing your visitors attention when it matters most. - [JD Wetherspoon Optimize Day-Based Menu with PersonalizeWP](https://personalizewp.com/blog/case-study/jd-wetherspoon-optimize-day-based-menu-with-personalizewp/): Discover how JD Wetherspoon are automating content updates to display the right menus at the right time. - [How to Use Location Targeting to Boost Black Friday Conversions](https://personalizewp.com/blog/how-to/how-to-use-location-targeting-to-boost-black-friday-conversions/): Learn how to use location targeting with PersonalizeWP to tailor your Black Friday offers, increase relevance and drive conversions. - [How to Offer Exclusive Content to Loyal Customers During Black Friday](https://personalizewp.com/blog/how-to/how-to-offer-exclusive-content-to-loyal-customers-during-black-friday/): Learn how to deliver exclusive content to your top customers with PersonalizeWP and take your engagement and sales to the next level. - [Why personalized content leads to higher conversion rates](https://personalizewp.com/blog/marketing-with-marieke/why-personalized-content-leads-to-higher-conversion-rates/): Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs. - [Boost Sales With Time-Sensitive Countdown Offers During Cyber Week](https://personalizewp.com/blog/content-marketing/boost-sales-with-time-sensitive-countdown-offers-during-cyber-week/): Discover how time-sensitive countdown offers can boost engagement, drive sales and build customer loyalty during Cyber Week. - [How to Create a Seasonal Advent Calendar for Your WordPress Website](https://personalizewp.com/blog/how-to/how-to-create-a-seasonal-advent-calendar-for-your-wordpress-website/): Learn how to create an advent calendar on your WordPress website using PersonalizeWP, offer daily surprises that keep your audience coming back for more. - [Why You Should Segment Your Audience for Targeted Black Friday Campaigns](https://personalizewp.com/blog/content-marketing/why-you-should-segment-your-audience-for-targeted-black-friday-campaigns/): Learn how audience segmentation can help you deliver personalized content that stands out and drives conversions. - [The Benefits of Personalization with CRO Tactics for Agencies](https://personalizewp.com/blog/content-marketing/the-benefits-of-personalization-with-cro-tactics-for-agencies/): Rachel Berry, Head of Client Services at PersonalizeWP & Filter, explains how combining personalization with CRO tactics helps agencies boost engagement, conversions, and client results. - [Get to Know Your Audience and Get the Most Out of Your Audience!](https://personalizewp.com/blog/marketing-with-marieke/get-to-know-your-audience-and-get-the-most-out-of-your-audience/): Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs. - [How to Create Content to Target New Visitors](https://personalizewp.com/blog/how-to/how-to-create-content-to-target-new-visitors/): Learn how to strategically tailor your website’s content to engage and convert first-time users effectively. - [Personalized Content: Keep Your Blog Readers Coming Back for More](https://personalizewp.com/blog/content-marketing/personalized-content-keep-your-blog-readers-coming-back-for-more/): Discover how personalized content can transform your blog into a must-visit destination for readers and learn simple strategies to keep them coming back for more. - [Q4 is Coming: Are You Prepared for Black Friday & Seasonal Sales?](https://personalizewp.com/blog/content-marketing/q4-is-coming-are-you-prepared-for-black-friday-seasonal-sales/): Discover how personalized content can supercharge your Black Friday and holiday marketing strategy - boosting conversions and setting your business apart this season. - [Marketing Like Emily in Paris!](https://personalizewp.com/blog/marketing-with-marieke/marketing-like-emily-in-paris/): Marieke van de Rakt dives into the marketing magic of "Emily in Paris," showing how a people-first approach can transform your campaigns from data-driven to unforgettable. - [PersonalizeWP 2.5: Free Version Gets a Major Upgrade Just in Time for Q4](https://personalizewp.com/blog/announcements/personalizewp-2-5-free-version-gets-a-major-upgrade-just-in-time-for-q4/): Increase sales during Black Friday and the Holiday season with PersonalizeWP 2.5 with new FREE WooCommerce personalization rules. - [Treat Your Returning Visitors as VIP's](https://personalizewp.com/blog/marketing-with-marieke/why-you-should-treat-your-returning-visitors-as-vips/): Marieke van de Rakt explains why returning visitors are essential and how treating them like VIPs can significantly boost your website’s conversions. - [How to Show Content on Your Website on a Specific Day of the Week](https://personalizewp.com/blog/how-to/how-to-show-content-on-your-website-on-a-specific-day-of-the-week/): Discover the powerful new feature in PersonalizeWP 2.4 that can transform how you engage with your audience. - [PersonalizeWP 2.4: Introducing the Day of Week Rule](https://personalizewp.com/blog/announcements/personalizewp-2-4-introducing-the-day-of-week-rule/): Discover the powerful new feature in PersonalizeWP 2.4 that can transform how you engage with your audience. - [Experience PersonalizeWP with Our New Instant Demos](https://personalizewp.com/blog/how-to/experience-personalizewp-with-our-new-instant-demos/): Discover how PersonalizeWP can transform your WordPress site with our new instant demos - explore features and functionality firsthand for free! - [PersonalizeWP 2.3: Better WooCommerce Support and Accurate Segmentation](https://personalizewp.com/blog/announcements/personalizewp-2-3-better-woocommerce-support-and-accurate-segmentation/): Learn about the key updates in PersonalizeWP 2.3 that refine your personalization efforts and improve your business's user experience. - [PersonalizeWP Adds New Features in Version 2.2](https://personalizewp.com/blog/announcements/personalizewp-adds-new-features-in-version-2-2/): We’ve released version 2.2 of PersonalizeWP and it includes major new features that will allow you to increase the personalization of your site and deliver more fine-grained control over the content that you show to your visitors. - [How to Boost Website Conversion Rates With Personalization](https://personalizewp.com/blog/how-to/how-to-boost-website-conversion-rates-with-personalization/): Discover a range of strategies to increase your website conversions. We cover the steps to elevate user engagement and drive your success. - [5 Ways To Use PersonalizeWP To Personalise Your WordPress Website](https://personalizewp.com/blog/how-to/5-ways-to-use-personalizewp-to-personalise-your-wordpress-website/): Explore some real-world examples of how your business could utilise PersonalizeWP to bring personalized experiences to your WordPress website. - [4 Reasons Personalization Should Be Included In WordPress Core](https://personalizewp.com/blog/how-to/4-reasons-personalization-should-be-included-in-wordpress-core/): In this article, we explore why personalization should be included in the WordPress core by looking at four key reasons. - [Introducing PersonalizeWP: The Ultimate WordPress Personalisation Plugin](https://personalizewp.com/blog/announcements/introducing-personalizewp-the-ultimate-wordpress-personalisation-plugin/): Say hello to PersonalizeWP, an essential plugin for your WordPress website to enable you to personalise the content that you show to visitors. --- ## People - [Rachel Berry](https://personalizewp.com/blog/about/rachel-berry/): - [Marieke van de Rakt](https://personalizewp.com/blog/about/marieke-van-de-rakt/): Marieke is the former CEO of Yoast and founder of Yoast Academy. Marieke is an investor in PersonalizeWP through Emilia Capital. - [Joy Clarke](https://personalizewp.com/blog/about/joy-clarke/): Joy is PersonalizeWP’s voice to the outside world, developing our content and marketing and helping users to understand how to use the plugin - [Paul Halfpenny](https://personalizewp.com/blog/about/paul-halfpenny/): As the founder and the driving force behind the plugin, Paul is responsible for the overall direction and roadmap of PersonalizeWP. --- # # Detailed Content ## Pages ### Develop an Add-On > We want to integrate with more tools, extend functionality, and give developers the opportunity to deliver personalisation in WordPress - Published: 2025-03-19 - Modified: 2025-03-19 - URL: https://personalizewp.com/develop-an-addon/ Are you interested in developing an add-on? We want PersonalizeWP to be an ecosystem, not just a standalone plugin, and so we want to extend what it can do through add-ons and integrations with other products. If you’re a WordPress developer that is interested in building add-ons for PersonalizeWP – whether that’s your own plugin, one that you work with day-to-day, or have an idea for something completely new – we want to hear from you. What could you build? We’re open to anything that enhances what PersonalizeWP can do. Some ideas: New Triggers & Conditions AI Recommendations CRM Integration Additional Segments Synchronisation with Marketing Platforms Custom Content Variations Membership Plugin Integration A/B Testing Automation & Workflow Enhancements How we can help you We’re here to help and support you to do this, whether that’s providing deep-dive sessions into the codebase, discussing UX and UI, and in some cases, provide you with financial support for the build. We’ll review each submission and if we think it’s a good idea, we’ll reach out to arrange a chat to discuss how we can move it forward. --- ### Content Variations > Create different content variations in the same block with PersonalizeWP, take your WordPress website to the next level. - Published: 2025-02-23 - Modified: 2025-04-17 - URL: https://personalizewp.com/features/content-variations/ Create unique visitor experiences The Content Variations Block enables you to deliver the perfect message to the right audience at exactly the right time - all in one singular content block. Product Preferences Target visitors based on their browsing activity or purchase history to show them specific recommendations or offers. Example: Highlight discounts on items they've already viewed. Localized Messaging Personalize content for visitors based on their location to show information or promotions relevant to their area. Example: Display event details for users in specific countries. Multi-Level Discounts Display different offers based on the visitors lead score to encourage repeat purchases and customer loyalty. Example: Reward high scoring visitors with better perks or offers. Device-Specific Content Optimize your content for the benefit of visitors who are using mobile devices, desktop or tablets. Example: Promote your mobile app directly to mobile users. Capture Referral Attention Show a different greeting depending on where the visitor has been referred from, such as Facebook or Google. Example: Highlight an offer specifically for Facebook users Time-Based Campaigns Target Customize your content based on the time of day or the day of the week to increase relevancy and engagement. Example: Showcase daily specials or weekend flash sales. --- ### Cached Sites > Caching shouldn’t limit your user experience. PersonalizeWP seamlessly integrates with full-page caching, CDNs, and services like Cloudflare. - Published: 2024-12-12 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/cached-sites/ --- ### WooCommerce Conditions > You can increase conversions, boost sales, and deliver tailored shopping experiences—all starting with the free version of PersonalizeWP. - Published: 2024-12-12 - Modified: 2025-04-17 - URL: https://personalizewp.com/features/woocommerce-conditions/ --- ### Personalization Examples > We showcase practical examples of personalization you can implement today, helping you engage your audience and boost conversions - Published: 2024-12-01 - Modified: 2025-05-01 - URL: https://personalizewp.com/features/personalization-examples/ --- ### Custom Profile Fields > PersonalizeWP enables you to capture unique information from your visitors by utilizing custom profile fields. - Published: 2024-11-27 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/custom-profile-fields/ Add unlimited Custom Profile Fields for any need you have Build meaningful connections by effortlessly adding unlimited Custom Profile Fields to your content blocks in the Block Editor—no coding required. Event Preferences Tailor invitations to match visitor preferences for events like webinars, workshops, or community meetups Example Fields: Preferred Event Type, Availability or Location Preference Experience Level Adapt your content to match the visitor’s knowledge or skill level, whether they’re beginners or seasoned expertsExample Fields: Skill Level, Industry Knowledge or Experience Duration Interests or Hobbies Deliver personalized recommendations based on hobbies or passions, from fitness tips to travel itineraries Example Fields: Favourite Activities, Preferred Content Type or Interest Categories Family or Household Info Highlight relevant content for families, pet owners, or households with specific needs Example Fields: Household Size, Pet Ownership or Children’s Ages Personality Types Align messaging with personality traits to provide practical insights for planners or inspire adventurers Example Fields: Decision Style, Personality Archetype or Risk Tolerance Customer's Goal Target content to help visitors achieve their goals, whether it’s learning a skill, staying fit, or achieving balance. Example Fields: Primary Goal, Timeframe or Motivation Level --- ### Go Further > Unlock more advanced functionality with PersonalizeWP, our innovative no-code WordPress personalization plugin. - Published: 2024-11-11 - Modified: 2025-03-19 - URL: https://personalizewp.com/go-further/ --- ### WooCommerce > We integrate with WooCommerce to provide you with new conversion tactics and opportunities to increase revenue - Published: 2024-09-19 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/integrations/woocommerce/ --- ### Additional Form Conditions > With PersonalizeWP, you get access to additional rules and conditions with our powerful form integrations - Published: 2024-09-18 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/additional-form-conditions/ Show or hide forms on your WordPress website When a visitor has already completed a form on your site, but is continuing to browse it, you don’t want to continue asking them to fill in another one – either through the use of CTAs or pop-ups that might annoy them. Using this rule, you can choose to hide content form this visitor once they’ve filled in a form. Alternatively, you can show them specific CTAs if they haven’t filled in a form – prompting them to do so. Integrates with popular form plugins PersonalizeWP integrates directly into Gravity Forms, WS Form and Ninja Forms and requires no additional actions from you. Once they are installed, PersonalizeWP will recognise them and allow you to reference them in your own custom rules. And if you map the fields in your forms to our Visitor Profile fields and when your users submit their details, they will be stored automatically.   Use our form integrations for different use cases Everyone has a different use case, but our integrations with popular form plugins can help you to improve your site for your visitors Reduce forms If a user has already submitted a form, hide other forms on your site to prevent them repeating their behaviour Target non-form fillers Display targeted calls-to-action for those visitors that have not yet submitted a form to encourage them to do so Enrich visitor profiles Automatically store data captured in forms an then use this in content blocks using our Visitor Profile... --- ### About > Find out more about the team and journey behind PersonalizeWP, who is involved, and how we got to where we are today - Published: 2024-09-15 - Modified: 2025-05-14 - URL: https://personalizewp.com/about/ --- ### WS Form > We integrate with WS Form so you can capture visitor data and use it in blocks, group visitors into segments and assign lead scores. - Published: 2024-09-11 - Modified: 2025-05-19 - URL: https://personalizewp.com/features/integrations/wsform/ --- ### Ninja Forms > We integrate with Ninja Forms so you can capture visitor data and use it in blocks, group visitors into segments and assign lead scores. - Published: 2024-09-07 - Modified: 2025-05-19 - URL: https://personalizewp.com/features/integrations/ninja-forms/ --- ### Getting Started > Find out how to get started with PersonalizeWP – our free, no-code personalization plugin for WordPress websites - Published: 2024-09-06 - Modified: 2025-03-19 - URL: https://personalizewp.com/getting-started/ --- ### Gravity Forms > We integrate with Gravity Forms so you can capture visitor data and use it in blocks, group visitors into segments and assign lead scores. - Published: 2024-09-02 - Modified: 2025-05-19 - URL: https://personalizewp.com/features/integrations/gravity-forms/ --- ### Hide Blocks on Mobile Devices > Showing different blocks on mobile can greatly enhance the user experience by making the interface cleaner and more user-friendly. - Published: 2024-06-26 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/hide-blocks-on-mobile-devices/ Hide blocks on mobile devices Showing different blocks on mobile can greatly enhance the user experience for returning users by personalizing content, making the interface cleaner and more user-friendly. A customised mobile experience boosts engagement To customise content for those engaging with your WordPress website on mobile, you can segment those users who are coming to your website on mobile devices, and target them with content blocks that have been adjusted. Whether that includes different CTA’s or less copy for example, giving them a customised experience of your website will help improve conversions.   The features of PersonalizeWP can help you understand your audience's interactions with your website, such as which pages they have visited. By setting up a segment for mobile users you can track their interactions, you can better understand their preferences and personalise their experience on your website to better engage with them.   Examples of how you might target mobile users Target returning users by presenting content related to their previous visits, such as sharing articles similar to those they've reviewed before and suggesting additional content based on their interests. Capture user attention Show content optimised especially for users accessing your website using a mobile device to catch their attention and drive conversions. Fully personalize your content By inserting visitor profile data into your content and utilizing our segments feature, you can target your mobile users with minimal effort. Create a better experience for mobile users Improve your user experience by showing content targeting your visitors... --- ### Show Content to Returning Users > Personalizing content for returning users enhances the user experience and boosts engagement making the user feel valued and understood. - Published: 2024-06-14 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/show-content-to-returning-users/ Examples of how you might target users Target returning users with tailored product offers, discounts or articles related to their browsing history by leveraging insights from the Segment & Visitor Profile features in PersonalizeWP. Personalize page elements Within your WordPress admin, you can customise the content that is presented to your returning users to show them that you value their interest in your business. Reward your returning users If a user has previously purchased a product or engaged with certain content on your website, present them with a discount to say thank you. Enhance your user experience Present content related to their previous visits, such as articles similar to those they've reviewed before and suggesting additional content based on their interests. --- ### Target High-Value Users > Within PersonalizeWP you can assign both positive and negative points to actions on your site, which helps you to identify high-value users. - Published: 2024-06-14 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/target-high-value-users/ Target high-value website visitors based on behaviour By understanding their journey and scoring interactions, marketers can identify and target high-value users by tailoring content based on their behaviour Customise the website experience for high-value users Within PersonalizeWP you can assign both positive and negative points to various actions across your website, which helps you to identify high-value users. This feature, known as Lead Scoring, allows you to track user interactions and assign a lead score accordingly. As users navigate and interact with different pages, their lead score is automatically updated in real-time. Admins can view this information through the Visitor Profile feature, enabling you to tailor content blocks for these high-value audiences. Using the Segment feature, you can categorise users based on their lead scores and personalize their website experience accordingly. This targeted approach can lead to higher conversion rates, as it engages users who have shown significant interest in your site. Examples of how you might target users Targeting high-value users leads to increased conversion rates, improved ROI, enhanced user experience, optimised marketing strategies, and sustained business growth. Personalize page elements Within your WordPress admin, you can customise the content that is presented to high-value users to show them that you value their interest in your business. Reward engaged users Based on their lead score and interactions on your website, you can provide high-value users with discounts. Leverage high-value users to improve your website journeys By assigning higher lead scores to specific actions, you can use the Visitor Profiles... --- ### Show Discount Offers to Users > PersonalizeWP allows the publisher to tailor specific content blocks to returning users by offering them exclusive discount offers. - Published: 2024-06-14 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/show-discount-offers-to-users/ Examples of how you might target users Targeting returning users and showing different discount offers can significantly enhance conversion rates for several reasons: Increase engagment Offering personalized discount codes or special offers to returning users increases engagement Boost loyalty Providing exclusive discounts for returning users can enhance loyalty, making them more likely to return Maximise revenue For retail businesses, showing returning users personalized discount offers can lead to higher conversion rates --- ### Show Content by Location > PersonalizeWP provides the publisher with the option to tailor certain content blocks to users based on their location. - Published: 2024-06-14 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/show-content-by-location/ Examples of how you might target users Targeting users by location and showing different content blocks based on their geographical area can significantly enhance conversion rates for several reasons: Enhance relevance and engagement Localising content can mean showing information about regional events, local support groups, and area-specific news or initiatives. Target for marketing campaigns Tailoring marketing campaigns to specific regions or featuring region-specific success stories, makes campaigns more compelling. Maximise product discovery For a retail business, showing products that are popular in the user's region increases the likelihood that users will find and purchase relevant products. --- ### For Non-Profits > We help non-profit organisations increase engagement, optimise fundraising, and amplify their impact and effectiveness. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/solutions/for-non-profits/ Use personalization to improve your non-profit website Developing personalized user journeys through the use of segmentation and lead scoring can help you to increase donations and improve your conversion funnel Deliver targeted campaigns with personalisation rules PersonalizeWP can help non-profit organisations increase engagement, optimise fundraising and volunteer efforts, and amplify their impact and effectiveness in achieving their mission. Utilize geo-targeting to display location-specific content, offers, and promotions. Offer discounts and nudge clients with items in their WooCommerce basket. Provide personalized messaging to visitors coming in from social media platforms or PR outreach.   Target by location, time, date, device, referrer and query Create custom personalized landing pages by referrer Track visitor's behaviour once they are on the site  Get started Highlight content at the right time in their journey PersonalizeWP enables you to promote content to specific audiences based on their journey. For example, you can prompt users to donate or share fundraising opportunities after they have engaged with certain content. You can customise the experience for returning users, tailoring the website’s content to their interests and making it feel localised to your audience. Find out about content variations Adjust content based on your user's location PersonalizeWP enables you to tailor content based on your user's location. The plugin can segment your users using privacy-first data tracking to identify their location when they come to your website. You can greet visitors with region-specific messages, highlight local fund-raising events or volunteering opportunities, and provide relevant contact information for local stores. This... --- ### Show Recommended Content > Segment your website visitors into categories to target specific content related to their browsing history. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/show-recommended-content/ Show content to visitors based on their user journey Using our personalization rules, visitor profiles and segments, you can show custom content to users based on their browsing and purchase history Understand where your audiences come from  To customise content for returning users and drive conversions, use the Segment & Visitor Profile features in PersonalizeWP to gain better insight into your user's behaviour.   These features enable you to understand your audience's interactions with your website, helping you segment them into categories to target specific content related to their browsing history. This will help you target them with content specific to their interests, increasing engagement. Examples of how you might target users Personalized content recommendations based on segments can boost retention and conversion rates by making your site more relevant and appealing to each user. Enhance relevance and engagement For users who read a specific article, you can recommend related content to encourage further engagement with your website. Understand what content is working Using PersonalizeWP, can help you understand what content is resonating with your audience. Using the Visitor Profiles feature, you can streamline your content creation efforts, ensuring that you produce material that will engage your users. Reward engaged users By segmenting your users, you can offer rewards or discounts to those who engage with specific content on your website. Track users across your site As users move around your site, we track their actions in real-time - visited pages, login times, product purchases and form submissions. Their visitor... --- ### Create Dynamic Landing Pages > Create dynamic landing pages that tailor content to individual users based on their behaviours, preferences, and demographics. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/create-dynamic-landing-pages/ Create dynamic landing pages With PersonalizeWP you can create dynamic landing pages that tailor content to users based on their location, the site they came from, or query parameters in the URL Customise your landing page to drive conversions To customise content for users who are being directed to your marketing landing page from other channels, you can customise content based on referral sources using the Segments feature within PersonalizeWP.   This feature enables you to categorise certain content to display for users on a page based on where they come from. Whether it’s an ad in Google or a Facebook campaign promotion, your audiences can be exposed to different content on a dynamic landing page to cater to their specific needs and circumstances to increase engagement and drive conversions. Examples of how you might target users Personalized landing page content specific to your users can support engagement and conversion rates by making your site more relevant and appealing to each user. Personalize page elements Within your WordPress admin, you can customise the CTAs and images on your landing page to guide users to different areas of your website based on their assigned segments. Reward engaged users For users who interact with your marketing landing page, you can enhance their experience by offering personalized discounts across your website, rewarding them for their engagement with your business. Track your users around the website For users arriving at your website via the landing page, you can track their page visits around your... --- ### For Small Businesses > Reduce the workload on your team by automating content such as when your business is closed or displaying offers during specific dates. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/solutions/for-small-businesses/ Perfect for small businesses to manage their content Use our powerful personalisation rules to show visitors to your website the right information at the right time, whether that is by location, day, time or device Deliver content to visitors using display conditions Leverage our full suite of personalisation rules to enhance your marketing campaigns with targeted content. Use geo-targeting to show location-specific offers, highlight discounts for WooCommerce shoppers, and deliver tailored messages to visitors from social media or PR campaigns. Target by location, time, date, device, referrer and query Create custom personalized landing pages by referrer Track visitors behaviour once they are on the site  Get started Show different content out-of-hours PersonalizeWP allows you to dynamically change website banners, messages, and offers based on various factors such as time of day, user location, and behaviour. For example, you can display specific content during off-hours when your business is closed. This could include informative articles, contact forms, or promotional messages encouraging users to return during business hours. Find out about content variations Adjust content based on user location PersonalizeWP enables you to display content based on your user’s location, making their experience more relevant and engaging. Greet visitors with region-specific messages, highlight local events or special offers, and show the most appropriate contact details. Whether you operate an online store, a multi-location business, or a local service, PersonalizeWP helps you connect with users in a way that drives engagement and conversions. Find out about display conditions --- ### Show Product Recommendations > Set up segments for returning users and track their interactions on your website to target them with tailored product offers. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/show-product-recommendations/ Show product recommendations to visitors Using our personalization rules, visitor profiles and segments, you can recommend products to users based on their browsing and purchase history Target your existing audiences To customise content for returning users and drive conversions, use the Segment & Visitor Profile features in PersonalizeWP to gain better insight into your user’s behaviour.   These features enable you to understand your audience's interactions with your website, helping you segment them as returning users and target them with related products. You can set up segments for returning users and track their interactions on your website to better understand their preferences. This will help you target them with tailored product offers more effectively. Examples of how you might target users Personalizing your product content has never been easier. By segmenting your audiences based on their browsing habits, you can then target them with suggested products. Whether they engage with an article or product page, you can build up a profile of their journeys to then share relevant recommendations to boost conversions. Enhance relevance and engagement For users that have purchased or browsed your product category pages, you can then present them with related product options using PersonalizeWP.   Reward purchase behaviours Provide exclusive discounts for users who have purchased certain products across the website, presenting them with other products at discounted prices. Maximise revenue For retail businesses, showing returning users personalized discount offers can lead to higher conversion rates. By tailoring offers to products they have shown interest in... --- ### Use Cases > If you're wondering how PersonalizeWP can work for you, explore these real-world use cases to see its powerful features in action. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/use-cases/ Use Cases If you're wondering how PersonalizeWP can work for you, explore these real-world use cases to see its powerful features in action. Show Content to Returning Users Enhance your website’s engagement by customizing content for returning visitors. With our Segment & Visitor Profile features, you can gain valuable insights into user behavior, allowing you to target returning users with tailored products or content. Find out more Show Content by Location Drive conversions in specific regions by tailoring content based on your visitors' locations. Utilize our Segment & Visitor Profile features enable you to create location-based segments, ensuring your audience sees the most relevant content for their region. Find out more Show Discount Offers to Users Boost sales by presenting personalized discount offers to your website visitors. With our innovative features, you can easily create content blocks that deliver targeted discounts to specific audience segments Find out more Show Recommended Content Increase user engagement by showing recommended content based on browsing history. Our powerful tools allow you to segment users and deliver content that aligns with their interests. Find out more Show Product Recommendations Drive conversions by recommending products tailored to your users' interests. With PersonalizeWP, you can segment returning visitors and target them with product suggestions that match their preferences. Find out more Target High-Value Users Maximize conversions by focusing on your most valuable visitors. Our Lead Scoring feature helps you identify high-value users based on their interactions, allowing you to tailor content that speaks directly to them. Find... --- ### For Membership Websites > With PersonalizeWP, you can manage and restrict access to premium articles, videos, forums, and courses, fostering a loyal community. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/solutions/membership-websites/ Create personalized membership websites Restrict content to specific WordPress user roles or IDs, whilst providing your members with the content that is right for them PersonalizeWP helps you create personalized experiences for your members WordPress membership websites allow businesses, communities, and content creators to offer exclusive content and services to subscribed users. With PersonalizeWP, you can manage and restrict access to premium articles, videos, forums, and courses, creating an engaged community. Get started Understand what your members are doing across your website PersonalizeWP helps you track member activity on your site, providing insights into their behaviour without the need for complex analytics integrations. Each page visit is recorded on their profile and you can segment them for targeted engagement later in their journey or award points to their lead score for engaging with certain content. Track member behaviour across your site Segment and score based on membership value Identify high-value leads and guide them towards conversion Learn about visitor profiles Encourage new website visitors to become members Potential new members often need a push in the right direction to get them to convert. With PersonalizeWP you can create offers and discounts tailored to new users to your website. Showcase benefits to new users only, and highlight upsell opportunities to users you know are already members.   Deliver personalized offers based on user behaviour Create custom rules for super-targeted content Increase conversion rates by showing an offer at the right time Find out more about Segmentation --- ### For Content Publishers > Benefit from personalization to enhance user engagement, increase retention, and boost revenue on your content site. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/solutions/content-publishers/ Drive increased engagement on news and content sites Offer your audience personalized content that is based upon what they are interested in by tracking their journey, building their visitor profile and grouping them into segments Increasing engagement and revenue for content publishers Content publishers and news sites can greatly benefit from personalization as it enhances user engagement, increases retention, and boosts revenue. PersonalizeWP helps you to do this by allowing you to deliver content that aligns with individual user interests and preferences, and show premium or sponsored content to relevant audiences. Get started Understand your visitors behaviour content engagement PersonalizeWP helps you to track visitors on your site so that you can understand their behaviour, without the need for complex analytics integrations.   Each page visit is recorded on their visitor profile, and as they take specific actions such as reading or viewing content, you can put them into segments that allow you to target them later in their journey, or give them points for their lead score.   Track visitor behaviour around your site Segment and score based on purchases or cart value Understand who it is a high-value lead and nudge to convert Deliver targeted campaigns with personalisation rules Use the full range of our personalisation rules to deliver targeted content to complement your marketing campaigns. Utilize geo-targeting to display location-specific content, offers, and promotions. Offer discounts and nudge clients with items in their WooCommerce basket. Provide personalized messaging to visitors coming in from social media platforms or... --- ### For E-Commerce > PersonalizeWP helps you increase the average order value of each customer by nudging them into making purchases in your store. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/solutions/for-e-commerce/ An essential tool for eCommerce sites and stores If you run an eCommerce store, then you'll know that personalization can help you to increase sales and forge a closer relationship with your customers Increase your conversion rate If you run an eCommerce site, then you know that if you can increase the average order value of each customer, then you’ll drive increases in revenue. PersonalizeWP helps you do that by allowing you to track your visitors and provide them what they need to nudge them into making purchases in your store using personalized content at the right stage of their journey. Get started Understand behaviour and purchasing patterns Each page visit is recorded on a visitor's profile, and as they take specific actions such as making purchases or viewing content, you can put them into segments or give them points for their lead score. And because of our tight integration with WooCommerce, you can take advantage of rules that focus on sales made on products in specific categories or products, or even the value of their cart. Track visitor behaviour around your site Segment and score based on purchases or cart value Understand who it is a high-value lead and nudge to convert Find out more about visitor profiles Provide discounts and offers at the right time PersonalizeWP can help you to show personalised and targeted content to visitors based on their previous behaviour and how likely they are to make a purchase. You can also add custom rules, stringing... --- ### For Web Agencies > Provide powerful Personalization and CRO services to your clients by using PersonalizeWP track visitors, segment, and drive conversions. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/solutions/for-web-agencies/ Designed for web and marketing agencies PersonalizeWP has been built from the ground-up to allow digital agencies to deliver services to their clients, allowing them to deliver more and increase revenue Deliver targeted campaigns Leverage PersonalizeWP’s full range of personalisation rules to deliver targeted campaigns that enhance your client’s marketing. Track and segment visitors based on behaviour, purchases, and interests, using geo-targeting for location-specific content, or tailor messaging for visitors from social media or PR outreach to maximise engagement. Target by location, time, date, device, referrer and more Create custom personalized landing pages by referrer Track visitors behaviour once they are on the site  Get started Increase competitive advantage Offering advanced personalization with PersonalizeWP sets your agency apart, positioning it as a leader in innovative web solutions. It enables you to offer Conversion Rate Optimization and Personalisation to WordPress clients without the cost or complexity of enterprise-level tools, helping you win more business. Put CRO at the heart of your pitch stategy Offer Personalisation as a service for additional revenue Provide clients with a cost-effective solution Get started now Grow client marketing ROI Personalized marketing maximises Return on Investment (ROI) by making campaigns more targeted and efficient, while CRO boosts conversion rates, directly increasing leads, sales, and revenue—driving tangible business growth for clients. Implement customer segmentation quickly and easily Optimise landing pages weith personalised content Provide performance metrics and measurements  Get started now --- ### Solutions > Tailor content and streamline site management for e-commerce, content sites, memberships, small businesses and non-profits. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/solutions/ Solutions PersonalizeWP offers features that can be applied to any industry or sector, helping businesses of all sizes boost conversions and drive revenue. PersonalizeWP For Web Agencies Enhance your agency's offerings with our advanced personalization and CRO tools. By streamlining visitor tracking, segmentation, lead scoring and content delivery, you can craft targeted campaigns that significantly boost client ROI. Stand out in the market by delivering precisely tailored strategies that drive meaningful results and set your agency apart. For Web Agencies PersonalizeWP for E-Commerce Improve your store's conversion rate by tracking visitor behavior and personalizing content to guide customers towards making purchases. Gain insights into purchasing patterns and segment customers based on their actions. Deliver targeted discounts and offers at optimal moments to boost average order value and drive revenue growth. For E-Commerce Websites PersonalizeWP for Content Publishers Elevate engagement and revenue by delivering personalized content tailored to user interests and preferences. Track visitor behavior, segment your audience effectively, and leverage AI recommendations to keep visitors engaged and minimize bounce rates. For Content Publishers PersonalizeWP for Membership Webites Create fully customized experiences for your members by managing access to premium content and using tailored interactions to build a loyal community. Monitor member activity and segment them by behavior, membership level, or subscription value. Offer personalized incentives to new users and showcase benefits to drive conversions. For Membership Organizations PersonalizeWP for Small Businesses Transform your small business website by automating content updates, displaying targeted offers, and recommending products based on visitor behavior.... --- ### Data Privacy > PersonalizeWP provides features to ensure that the way you collect data is done in a privacy-first way to keep users anonymous - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/data-privacy/ Cookie-less data collection PersonalizeWP uses a first party browser-based data collection method, which provides more accurate data whilst aligning better with privacy regulation and user expectations. Using a cookie-less method improves user security, and reduces visitor concerns over tracking.   Uses local browser storage Doesn’t require a cookie message  Enhanced user privacy Keep your user profiles anonymous PersonalizeWP allows you to set different data retention periods for both anonymous and known profiles, as well as visitor activity. You can choose to keep your visitor profile data anonymous, even when users enter their details into forms or purchase products.  There are also data retention settings where you can select how long data will be stored and when it will be automatically deleted. Additional privacy compliance No PII data stored for users Continue to segment, score and personalize content Find out how to turn this feature on --- ### Display Visitor Data > PersonalizeWP allows you to display your visitor profile data fields in content blocks that then appear on your website. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/display-visitor-data/ Personalized messaging on your website PersonalizeWP builds Visitor Profiles of all your users as they navigate your website, and when they submit a form or complete a purchase their record is updated so that you know who each visitor is. Once you have this information, you can then personalize your messaging on your website to enhance both engagement and create a greater connection with your users. By ensuring that users know that you recognise them and are showing them content that is relevant, you can build trust and loyalty.   Integrated with the Block Editor When you edit a block in WP Admin using the Block Editor, you will be able to add Personalized Visitor Data directly into your content using a dropdown menu. No need for shortcodes or manual integration, PersonalizeWP provides this functionality to you with a click of a button. Your original text is the fallback, and then if you have data in that field in the Visitor Profile, it overwrites this and shows it to the user. The integration means that you can do this directly from the Block Editor toolbar, inline with the content that you’re writing. Find out how to add personalized data No-code visitor profile data fields Use any of these fields in your Block Editor content blocks to personalize your messaging for you users, without needing to write code First Name Talk to your users with their first name to personally acknowledge who they are Last Name Add their last name to... --- ### Integrations > We integrate with your favourite WordPress plugins to PersonalizeWP with our direct integrations for forms, ecommerce and block editing. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/integrations/ Gravity Forms Capture user details using Gravity Forms and send it to PersonalizeWP PersonalizeWP integrates directly into Gravity Forms via the form settings section for each form on your site, and requires no installation or action on your part. All you need to do is map the fields in your form to our Visitor Profile fields and when your users submit their details, they will be stored automatically.   Find out more about using Gravity Forms WooCommerce Understand sales journeys and segment by product purchase PersonalizeWP has deep integration with WooCommerce, allowing us to understand product and category purchases, associate visitor profiles with orders and provide dedicated personalisation rules for use on your site. Set up segments for users based on the products and categories of products they purchase and show them content based on what they have in their cart.   Find out more about using WooCommerce Advanced Custom Fields Decide which ACF Blocks to show or hide to your website visitors We developer PersonalizeWP to work directly with the Block Editor, and thanks for ACF Blocks, it means that there are no barriers to using PersonalizeWP on sites built using Advanced Custom Fields - it works in exactly the same way! You can use any of our personalisation rules, segments, lead scores and access controls in the same way as if you were using native blocks.   Find out more about using Advanced Custom Fields WSForm Use the data from your forms to build Visitor Profiles Developers that... --- ### Access Controls > Powerful access controls that allow you to show and hide content blocks using a password, WordPress user roles or a single WordPress userID. - Published: 2024-06-13 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/access-controls/ Restrict content using a password If you need to be able to restrict content to specific users, PersonalizeWP provides you with the ability to add a password to a single block, or a group of blocks. Hide specific blocks Create private content Cannot be seen by search engines Find out how to set a password Show or hide content based on user role If you run a membership site or want to restrict content to a set of users, then PersonalizeWP offers you just that with our User Role feature. Create private content for groups of users Use it for private blogs Use any user role type Find out how to set user roles Tailor content to specific logged-in users With PersonalizeWP’s UserID access control, you can search for one or more users in your site that will see the content, and no-one else will get to view it when they go to that page.   Custom landing pages 1-2-1 content for users Can be multiple users Find out how to set user IDs Use our access control features for different use cases Everyone has a different use case, but PersonalizeWP offers different levels for access control that fit to your needs perfectly. Choose from password, user role or user ID to find the solution that works for you. Restrict specific content Use the password control to ensure that only the right users get access to specific content blocks Content for different groups Want to restrict content to certain types... --- ### Affiliates > Becoming an affiliate with PersonalizeWP is straightforward. Register your details and start benefitting from your referrals in no time at all. - Published: 2024-03-15 - Modified: 2024-03-15 - URL: https://personalizewp.com/affiliates/ --- ### Support > Our commitment goes beyond delivering cutting-edge features; we're dedicated to providing first class support to enhance your experience. - Published: 2024-01-06 - Modified: 2025-03-19 - URL: https://personalizewp.com/resources/support/ Support Have a question you need more help with? Our goal is to provide every WordPress user with the tools to enable personalization, but our commitment goes beyond delivering cutting-edge features; we're dedicated to providing first class support to enhance your experience. Whether you're a WordPress pro or just starting out, our knowledgeable team is here to assist you at every step. We'll help you get started on your personalization journey or quickly resolve any challenges you may encounter. Your journey with PersonalizeWP doesn't end when you download our plugin – we're here to make sure you get the most out of our range of dynamic features! --- ### Blog > Learn more about personalization, visitor profiling, segmentation and lead scoring and how it can improve your customer journeys. - Published: 2024-01-04 - Modified: 2024-09-09 - URL: https://personalizewp.com/blog/ --- ### Resources > PersonalizeWP includes many free features that work out of the box and can help you to personalise your content for your visitors. - Published: 2023-12-22 - Modified: 2025-05-19 - URL: https://personalizewp.com/resources/ --- ### Lead Scoring > By leveraging data from activity tracking and user interactions across your WordPress website, PersonalizeWP can help to improve conversions. - Published: 2023-12-22 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/lead-scoring/ Score users actions As visitors interact with your site, a point score is assigned based on their actions to help gauge their engagement with your content or brand. 1 point is awarded for each page visit, 10 points for each completed form, and 50 points for each product purchase. Identify high-value users Each visitor's Lead Score is cumulative: the more actions they take, the more points they accumulate, resulting in a higher lead score attached to their profile. This score helps you identify highly engaged visitors, making them more likely to convert into paying users or customers. Identify negative actions Not every action needs to have a positive score attached to it - you can set negative scores as well. This helps to maintain an accurate sense of who is a real lead or not. If they're browsing your Careers page, they're likely looking for work not purchasing, or if they come from a competitors website, they might be just researching your brand. Segment by lead score Segment users by their lead score, allowing you to show different content based on how engaged you think they are. Show discounts to visitors with high lead scores to encourage sales, or unlock exclusive discounts to those that complete several high-value actions. --- ### Segments > By using our intuitive segmentation feature, you can define contact groups allowing you to target content at specific audiences. - Published: 2023-12-22 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/segments/ Target groups of users If your goal is to provide personalized content to your website visitors, then creating segments or groups of visitors is an easy way of targeting who should see what. PersonalizeWP provides you powerful segmentation options based on both the data in a visitor's profile, and the actions and behaviours they display when using your site. You can even assign multiple different segments to a single content block, ensuring your content reaches the right audience under various conditions. Out of the box segments As part of your onboarding with PersonalizeWP, we ask questions about the type of site you are running, and based on your answers, we setup a number of segments ready for you to use. These will allow you to immediately start grouping your visitors by location, whether they came from Google or Facebook, if they have ordered a product, or submitted a form. Even simple segments like these can offer powerful functionality. Create unlimitedcustom segments You can create your own custom segments using any of the following options and types of segmentation Visitor Location Identify and target visitors based on their geographical location. Customize content to match local interests and preferences. Find out more Page Visited Track and segment visitors by the specific pages they visit on your site. Deliver content that aligns with their demonstrated interests. Find out more Page, Post or Custom Post Type Group visitors based on which types of content they view, such as standard pages and posts or custom... --- ### Visitor Profiles > PersonalizeWP allows website admins to track visitor activity across your whole website and get an overview of the entire customer journey. - Published: 2023-12-22 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/visitor-profiles/ Start collectingdata immediately Once PersonalizeWP is activated we start collecting data. When a new user lands on your site, we create an anonymous profile using a cookie-less method. We store the date and time of their first visit, their referral source, and the first page they visited. If they are a first-time visitor, we label them as a New Visitor. Track users acrossyour site As users move around your site, we track their actions in real-time - visited pages, login times, product purchases and form submissions. Their visitor profile is continuously updated, allowing you to see their navigation path and the content they engage with. This enables you to track every page they visit throughout their journey. Expand user profiles with rich metadata By integrating with WooCommerce and form plugins like Gravity Forms, WS Form, and Ninja Forms, we enhance visitor profiles each time a product is purchased or a form is completed. This integration provides rich metadata, including their name, marketing consent, and location, enabling increased segmentation and personalization. Or keep their profiles anonymous If you’re concerned about privacy or prefer not to store visitor data, you can choose to keep profiles anonymous. This allows you to track their journeys and target them with personalized content without knowing their identities. Additionally, you can set a custom data retention period to automatically remove older profiles after a specified time. --- ### Display Conditions > PersonalizeWP provides you with a wide variety of display conditions to create targeted content to website visitors. - Published: 2023-12-08 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/display-conditions/ Pre-built rules out of the box PersonalizeWP comes with a wealth of pre-built personalization rules for you to start using straight away. Boost engagement with our ready-to-use rules that adapt your content to visitor behavior and preferences. Implement these rules effortlessly and create a more dynamic and relevant user experience from the moment you install the plugin. Create your own custom rules PersonalizeWP gives you the flexibility to craft your own personalization rules tailored to your specific needs. With our intuitive interface, you can easily define conditions and actions that fit your unique audience. Enhance user experience by delivering precisely the content they seek, all with a few simple clicks. Chain togethermultiple rules Combine multiple personalization rules to create complex and dynamic user experiences effortlessly. With PersonalizeWP, you can link rules together to refine your content delivery. Target your audience with precision by layering conditions and actions, ensuring your visitors receive the most relevant and engaging content possible. Works on sites even when cached Elevate your website's user experience with PersonalizeWP's dynamic personalization rules. Our innovative technology ensures that your personalized content remains dynamic and responsive, even when cached. Explore the possibilities of personalized content delivery that doesn't falter, even in cached environments. --- ### Pricing > Find the perfect fit for your budget and needs by choosing from a variety of tiers, each packed with a range of benefits and features - Published: 2023-10-20 - Modified: 2025-04-28 - URL: https://personalizewp.com/pricing/ --- ### Features > By leveraging our personalization rules, visitor profiles, segments and lead scoring you can create unique experiences for every visitor. - Published: 2023-03-27 - Modified: 2025-03-19 - URL: https://personalizewp.com/features/ --- ### Contact > If you have any questions about PersonalizeWP or would like to discuss how it can benefit your project, use the form to get in touch. - Published: 2020-09-18 - Modified: 2025-03-19 - URL: https://personalizewp.com/contact/ Contact Us Have a question about PersonalizeWP? If you have any questions about PersonalizeWP, would like to discuss how it can benefit your project or business, or any other enquiries, you can use this form to get in touch with us. --- ### Home > PersonalizeWP is a no-code WordPress plugin, that lets you deliver unique content to the right audience at the right time. - Published: 2020-09-01 - Modified: 2025-03-19 - URL: https://personalizewp.com/ All the conditions you need to personalize your WordPress website PersonalizeWP offers rules for every situation you can think of - download it now and get creative! New/Returning Visitor Create personalized experiences based on whether the visitor is new or returning to your site Find out more Location/Language Tailor content based on a visitor's geographical location or browser language for a more relevant experience Find out more Date/Time Customize content based on the specific date or time of the visit to enhance user engagement Find out more UTM Tags Modify content based on UTM parameters allowing you to treat audiences differently Find out more Referrer/Source Personalize content based on the referral source, such as social media, search engines, or email Find out more Logged In/Out Display different content for users who are logged in versus those who are not logged in Find out more Purchased Product Choose to show or hide content based on whether a visitor has already purchased a product Find out more User Role Display different content based on the user role, such as admin, subscriber, or customer type Find out more Device Type Show visitors different content if they are on mobile, tablet or desktop, iOS or Android Find out more And there's more! See them all Is PersonalizeWP right for you? PersonalizeWP works for all types of business, whether you're selling products, an agency that wants to help its clients improve their conversion, or a content publisher looking to grow your engagement metrics Marketing Agencies... --- --- ## Posts ### How to Create Custom Landing Pages with PersonalizeWP > PersonalizeWP's Custom Profile Fields let you collect visitor data and tailor content based on their preferences. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://personalizewp.com/blog/how-to/how-to-create-custom-landing-pages-with-personalizewp/ - Categories: How To Explore how to create targeted landing pages in WordPress using PersonalizeWP’s powerful personalization tools. --- ### PersonalizeWP v2.9: Access Visitor Data with New REST API Endpoints > Explore how PersonalizeWP’s new REST API unlocks powerful opportunities for deeper, more dynamic user experiences. - Published: 2025-05-01 - Modified: 2025-05-04 - URL: https://personalizewp.com/blog/announcements/personalizewp-v2-9-access-visitor-data-with-new-rest-api-endpoints/ - Categories: Announcements Explore how PersonalizeWP’s new REST API unlocks powerful opportunities for deeper, more dynamic user experiences. --- ### How to Set Up and Use Custom Profile Fields in PersonalizeWP > PersonalizeWP's Custom Profile Fields let you collect visitor data and tailor content based on their preferences. - Published: 2025-04-30 - Modified: 2025-05-01 - URL: https://personalizewp.com/blog/how-to/how-to-set-up-and-use-custom-profile-fields-in-personalizewp/ - Categories: How To Want to make your website more personalized? Our Custom Profile Fields let you collect visitor data and tailor content based on their preferences. --- ### How to Combine Display Conditions for Maximum Impact > Want to boost engagement and conversions? Combining display conditions lets you deliver ultra-targeted content that speaks directly to each visitor. - Published: 2025-04-29 - Modified: 2025-05-04 - URL: https://personalizewp.com/blog/how-to/how-to-combine-display-conditions-for-maximum-impact/ - Categories: How To Want to boost engagement and conversions? Combining display conditions lets you deliver ultra-targeted content that speaks directly to each visitor. --- ### Build With Us: Create Add-Ons for PersonalizeWP > Help us expand the PersonalizeWP ecosystem by building add-ons that unlock new possibilities for WordPress users. - Published: 2025-03-26 - Modified: 2025-03-26 - URL: https://personalizewp.com/blog/content-marketing/build-with-us-create-add-ons-for-personalizewp/ - Categories: Content Marketing Help us expand the PersonalizeWP ecosystem by building add-ons that unlock new possibilities for WordPress users. --- ### Why Generic Websites Fail and How Personalization Changes the Game > Discover why generic websites fail to connect and how personalization can transform your site into a conversion powerhouse. - Published: 2025-03-17 - Modified: 2025-03-17 - URL: https://personalizewp.com/blog/content-marketing/why-generic-websites-fail-and-how-personalization-changes-the-game/ - Categories: Content Marketing Discover why generic websites fail to connect and how personalization can transform your site into a conversion powerhouse. --- ### How To Collect and Use Custom Visitor Data to Boost Engagement > By collecting custom visitor data, you can create personalized experiences that build trust, improve engagement and encourage repeat visits. - Published: 2025-03-15 - Modified: 2025-03-20 - URL: https://personalizewp.com/blog/how-to/how-to-collect-and-use-custom-visitor-data-to-boost-engagement/ - Categories: How To By collecting custom visitor data, you can create personalized experiences that build trust, improve engagement and encourage repeat visits. --- ### How To Protect Premium Content with PersonalizeWP > Want to protect premium content without a full membership system? Do it easily and effectively with PersonalizeWP. - Published: 2025-03-11 - Modified: 2025-03-17 - URL: https://personalizewp.com/blog/how-to/how-to-protect-premium-content-with-personalizewp/ - Categories: How To Want to protect premium content without a full membership system? Do it easily and effectively with PersonalizeWP. --- ### How to Use the Content Variations Block > Learn how the Content Variations Block can help you to deliver more targeted content experiences to your visitors with one block. - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://personalizewp.com/blog/how-to/how-to-use-the-content-variations-block/ - Categories: How To Learn how the Content Variations Block can help you to deliver more targeted content experiences to your visitors with one block. --- ### PersonalizeWP v2.8: Unlock Powerful Personalization with Content Variations > PersonalizeWP v2.8 introduces our powerful new Content Variations Block and some great new user experience and performance improvements. - Published: 2025-02-24 - Modified: 2025-02-23 - URL: https://personalizewp.com/blog/announcements/personalizewp-v2-8-unlock-powerful-personalization-with-content-variations/ - Categories: Announcements Explore our new Content Variations Block, along with usability and performance improvements to make your WordPress site more dynamic and engaging than ever. --- ### 2025 - A Year of Refinement and Improvements > Curious about what’s in store for PersonalizeWP in 2025? Dive into our latest article to discover our exciting plans for the year ahead! - Published: 2025-02-19 - Modified: 2025-02-19 - URL: https://personalizewp.com/blog/announcements/2025-a-year-of-refinement-and-improvements/ - Categories: Announcements By collecting custom visitor data, you can create personalized experiences that build trust, improve engagement and encourage repeat visits. --- ### How to Personalize Website Content Based on Form Submissions > Discover how form-based personalization can enhance user experience and engagement, helping you to tailor your content for each visitor. - Published: 2025-02-07 - Modified: 2025-03-26 - URL: https://personalizewp.com/blog/how-to/how-to-personalize-website-content-based-on-form-submissions/ - Categories: How To Discover how form-based personalization can enhance user experience and engagement, helping you to tailor your content for each visitor. --- ### How To Use Lead Scoring to Identify Your Most Valuable Website Visitors > Discover how lead scoring can help you to pinpoint your most engaged visitors and turn them into loyal customers. - Published: 2025-02-07 - Modified: 2025-03-26 - URL: https://personalizewp.com/blog/how-to/how-to-use-lead-scoring-to-identify-your-most-valuable-website-visitors/ - Categories: How To Discover how lead scoring can help you to pinpoint your most engaged visitors and turn them into loyal customers. --- ### 5 Ways Visitor Profiles Can Boost Your Marketing Strategy > Discover how visitor profiles can transform your marketing efforts, helping you deliver relevant content that drives engagement and conversions. - Published: 2025-02-04 - Modified: 2025-03-04 - URL: https://personalizewp.com/blog/content-marketing/5-ways-visitor-profiles-can-boost-your-marketing-strategy/ - Categories: Content Marketing Discover how visitor profiles can transform your marketing efforts, helping you deliver relevant content that drives engagement and conversions. --- ### How to Create Targeted Content for Specific Audience Segments > Discover how to boost engagement and conversions by tailoring your website content to meet the unique needs of each audience segment. - Published: 2025-01-28 - Modified: 2025-03-26 - URL: https://personalizewp.com/blog/how-to/how-to-create-targeted-content-for-specific-audience-segments/ - Categories: How To Discover how to boost engagement and conversions by tailoring your website content to meet the unique needs of each audience segment. --- ### How To Welcome Back Returning Visitors > Find out how you can use personalized experiences to make them feel valued and encourage meaningful interactions with your brand. - Published: 2025-01-14 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/how-to/how-to-welcome-back-returning-visitors-in-the-new-year/ - Categories: How To Find out how you can use personalized experiences to make them feel valued and encourage meaningful interactions with your brand. --- ### How to Use PersonalizeWP with Kadence Blocks > Unlock the full potential of your WordPress site by learning how to combine the power of PersonalizeWP and Kadence Blocks. - Published: 2024-12-23 - Modified: 2025-03-04 - URL: https://personalizewp.com/blog/how-to/how-to-use-personalizewp-with-kadence-blocks/ - Categories: How To Unlock the full potential of your WordPress site by learning how to combine the power of PersonalizeWP and Kadence Blocks to create highly personalized, engaging content that resonates with every visitor. --- ### Planning Ahead: Why Timing Matters > Optimize your website with targeted, timely content to boost engagement, increase conversions and set your business up for success in the months ahead. - Published: 2024-12-19 - Modified: 2025-03-04 - URL: https://personalizewp.com/blog/content-marketing/planning-ahead-why-timing-matters/ - Categories: Content Marketing Optimize your website with targeted, timely content to boost engagement, increase conversions and set your business up for success in the months ahead. --- ### Retain More Customers with WooCommerce Personalization Tips > Learn how to build customer loyalty for your WooCommerce store with targeted programs and personalized offers that keep shoppers coming back! - Published: 2024-12-10 - Modified: 2025-03-04 - URL: https://personalizewp.com/blog/content-marketing/retain-more-customers-with-woocommerce-personalization-tips/ - Categories: Content Marketing Learn how to build customer loyalty for your WooCommerce store with targeted programs and personalized offers that keep shoppers coming back! --- ### Craft Irresistible Offers with Cart-Based Personalization > Discover easy steps to boost sales with targeted offers based on your shoppers' cart contents - keep reading to see how it works! - Published: 2024-12-05 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/how-to/craft-irresistible-offers-with-cart-based-personalization/ - Categories: How To Discover easy steps to boost sales with targeted offers based on your shoppers' cart contents - keep reading to see how it works! --- ### How To Segment Your Audience for Better Conversions: Proven Holiday Strategies > As the holiday shopping frenzy kicks off, discover how to captivate your audience and boost conversions by harnessing the power of segmentation strategies with PersonalizeWP. - Published: 2024-12-03 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/how-to/segment-your-audience-for-better-conversions-proven-holiday-strategies/ - Categories: How To Discover how to captivate your audience and boost conversions by harnessing the power of segmentation strategies with PersonalizeWP. --- ### How To Drive Repeat Purchases with Post-Checkout Recommendations > Learn how to keep customers engaged after checkout by delivering personalized product recommendations and loyalty perks with PersonalizeWP’s WooCommerce display conditions. - Published: 2024-11-28 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/how-to/how-to-drive-repeat-purchases-with-post-checkout-recommendations/ - Categories: How To Learn how to keep customers engaged after checkout by delivering personalized product recommendations and loyalty perks with PersonalizeWP’s WooCommerce display conditions. --- ### PersonalizeWP v2.7: CRM Features and Content-Based Segments > Increase sales during Black Friday and the Holiday season with PersonalizeWP 2.5 with new FREE WooCommerce personalization rules. - Published: 2024-11-26 - Modified: 2024-11-27 - URL: https://personalizewp.com/blog/announcements/personalizewp-v2-7-crm-features-and-content-based-segments/ - Categories: Announcements Explore how PersonalizeWP v2.7 unlocks advanced personalization capabilities, helping you create truly dynamic and tailored experiences for every visitor with ease. --- ### Personalization and WordPress: The Perfect Match for Modern Websites > In this post, Marieke explores how WordPress is uniquely equipped to help you create tailored websites that not only meet but exceed the expectations of your audience. - Published: 2024-11-26 - Modified: 2024-11-26 - URL: https://personalizewp.com/blog/marketing-with-marieke/personalization-and-wordpress-the-perfect-match-for-modern-websites/ - Categories: Marketing with Marieke In this post, Marieke explores how WordPress is uniquely equipped to help you create tailored websites that not only meet but exceed the expectations of your audience. --- ### How to Keep Visitors Engaged with Smart Personalization Strategies This Holiday Season > As the holiday season approaches, the challenge of capturing and retaining shoppers' attention becomes more critical than ever. Discover how dwell time personalization can transform casual browsers into loyal customers this season! - Published: 2024-11-21 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/how-to/how-to-keep-visitors-engaged-with-smart-personalization-strategies-this-holiday-season/ - Categories: How To As the holiday season approaches, the challenge of capturing and retaining shoppers' attention becomes more critical than ever. Discover how dwell time personalization can transform casual browsers into loyal customers this season! --- ### How To Maximize Engagement with Easy Date and Time-Based Personalization > Want to ensure your website always delivers the right message at the perfect moment? Discover how easy date and time-based personalization can keep your content relevant, boost engagement, and drive conversions, all with minimal effort. - Published: 2024-11-14 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/how-to/how-to-maximize-engagement-with-easy-date-and-time-based-personalization/ - Categories: How To Want to ensure your website always delivers the right message at the perfect moment? Discover how easy date and time-based personalization can keep your content relevant, boost engagement, and drive conversions, all with minimal effort. --- ### Easy Ways to Personalize Your Website for Holiday Shoppers > Ever notice how some websites offer the perfect message at just the right time? That’s the power of personalized calls to action—and it could transform your WordPress site’s conversions. - Published: 2024-11-12 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/content-marketing/easy-ways-to-personalize-your-website-for-holiday-shoppers/ - Categories: Content Marketing Get ready to make your website sparkle this holiday season! Discover easy ways to personalize your WordPress site for festive shoppers and turn holiday visitors into loyal customers with just a few simple tweaks. --- ### 5 Ways to Personalize Your Black Friday Campaigns for Maximum Impact > Black Friday is a prime opportunity to boost sales, and with these five free personalization tactics from PersonalizeWP, you can create tailored experiences that engage your visitors and drive conversions. - Published: 2024-11-07 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/content-marketing/5-ways-to-personalize-your-black-friday-campaigns-for-maximum-impact/ - Categories: Content Marketing Black Friday is a prime opportunity to boost sales, and with these five free personalization tactics from PersonalizeWP, you can create tailored experiences that engage your visitors and drive conversions. --- ### Stop talking about your product—start solving problems > Transform your marketing by solving customer problems instead of showcasing features. Join Marieke van de Rakt for essential insights! - Published: 2024-11-05 - Modified: 2024-11-05 - URL: https://personalizewp.com/blog/marketing-with-marieke/stop-talking-about-your-product-start-solving-problems/ - Categories: Marketing with Marieke Are you ready to transform your marketing strategy from product hype to problem-solving power? In this insightful piece by Marieke van de Rakt, discover how a shift in focus can unlock deeper connections with your customers and drive real results! --- ### Capture New Website Visitors During Cyber Week > Want to capture new visitors during Cyber Week? In this article we share some effective strategies to stand out and turn first-time shoppers into loyal customers. - Published: 2024-10-31 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/content-marketing/capture-new-website-visitors-during-cyber-week/ - Categories: Content Marketing Want to capture new visitors during Cyber Week? In this article we share some effective strategies to stand out and turn first-time shoppers into loyal customers. --- ### PersonalizeWP v2.6: Take Full Control of Site Personalization with New Block Editor and UTM Features > Discover how PersonalizeWP v2.6 empowers you to customize every part of your WordPress site with ease, making it simple to create unique, targeted experiences for your visitors. - Published: 2024-10-30 - Modified: 2024-10-30 - URL: https://personalizewp.com/blog/announcements/personalizewp-v2-6-take-full-control-of-site-personalization-with-new-block-editor-and-utm-features/ - Categories: Announcements Discover how PersonalizeWP v2.6 empowers you to customize every part of your WordPress site with ease, making it simple to create unique, targeted experiences for your visitors. --- ### Sell with stories: How to captivate your audience > Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs. - Published: 2024-10-29 - Modified: 2024-10-30 - URL: https://personalizewp.com/blog/marketing-with-marieke/sell-with-stories-how-to-captivate-your-audience/ - Categories: Marketing with Marieke Marieke van de Rakt reveals how storytelling can captivate your audience and boost your brand in this latest "Marketing with Marieke" installment. Discover the power of a great narrative! --- ### Driving Conversions with Personalized Calls to Action on Your WordPress Website > Ever notice how some websites offer the perfect message at just the right time? That’s the power of personalized calls to action—and it could transform your WordPress site’s conversions. - Published: 2024-10-29 - Modified: 2024-10-29 - URL: https://personalizewp.com/blog/content-marketing/driving-conversions-with-personalized-calls-to-action-on-your-wordpress-website/ - Categories: Content Marketing Ever notice how some websites offer the perfect message at just the right time? That’s the power of personalized calls to action and it could transform your WordPress site’s conversions. --- ### Prioritize High-Value Leads for Black Friday with Lead Scoring > Discover how lead scoring can help you identify high-value prospects and make your marketing strategy more effective than ever. - Published: 2024-10-24 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/content-marketing/prioritize-high-value-leads-for-black-friday-with-lead-scoring/ - Categories: Content Marketing Discover how lead scoring can help you identify high-value prospects and make your marketing strategy more effective than ever. --- ### How to Deliver Timed Flash Sales with PersonalizeWP > Learn how to boost sales and drive urgency by using PersonalizeWP to deliver targeted flash sales at the perfect time, capturing your visitors attention when it matters most. - Published: 2024-10-17 - Modified: 2024-10-17 - URL: https://personalizewp.com/blog/how-to/how-to-deliver-timed-flash-sales-with-personalizewp/ - Categories: How To Learn how to boost sales and drive urgency by using PersonalizeWP to deliver targeted flash sales at the perfect time, capturing your visitors attention when it matters most. --- ### JD Wetherspoon Optimize Day-Based Menu with PersonalizeWP > Discover how JD Wetherspoon are automating content updates to display the right menus at the right time. - Published: 2024-10-16 - Modified: 2024-10-17 - URL: https://personalizewp.com/blog/case-study/jd-wetherspoon-optimize-day-based-menu-with-personalizewp/ - Categories: Case Study Discover how JD Wetherspoon are automating content updates to display the right menus at the right time. --- ### How to Use Location Targeting to Boost Black Friday Conversions > Learn how to use location targeting with PersonalizeWP to tailor your Black Friday offers, increase relevance and drive conversions. - Published: 2024-10-15 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/how-to/how-to-use-location-targeting-to-boost-black-friday-conversions/ - Categories: How To Learn how to use location targeting with PersonalizeWP to tailor your Black Friday offers, increase relevance and drive conversions. --- ### How to Offer Exclusive Content to Loyal Customers During Black Friday > Learn how to deliver exclusive content to your top customers with PersonalizeWP and take your engagement and sales to the next level. - Published: 2024-10-10 - Modified: 2024-09-26 - URL: https://personalizewp.com/blog/how-to/how-to-offer-exclusive-content-to-loyal-customers-during-black-friday/ - Categories: How To Learn how to deliver exclusive content to your top customers with PersonalizeWP and take your engagement and sales to the next level. --- ### Why personalized content leads to higher conversion rates > Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs. - Published: 2024-10-08 - Modified: 2025-04-21 - URL: https://personalizewp.com/blog/marketing-with-marieke/why-personalized-content-leads-to-higher-conversion-rates/ - Categories: Marketing with Marieke In this edition of Marketing with Marieke, Marieke van de Rakt dives into why personalized content is a game-changer for boosting conversion rates. Discover how tailoring your website’s content to individual users can increase engagement, build trust, and ultimately drive sales. --- ### Boost Sales With Time-Sensitive Countdown Offers During Cyber Week > Discover how time-sensitive countdown offers can boost engagement, drive sales and build customer loyalty during Cyber Week. - Published: 2024-10-03 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/content-marketing/boost-sales-with-time-sensitive-countdown-offers-during-cyber-week/ - Categories: Content Marketing Discover how time-sensitive countdown offers can boost engagement, drive sales and build customer loyalty during Cyber Week. --- ### How to Create a Seasonal Advent Calendar for Your WordPress Website > Learn how to create an advent calendar on your WordPress website using PersonalizeWP, offer daily surprises that keep your audience coming back for more. - Published: 2024-10-01 - Modified: 2024-10-01 - URL: https://personalizewp.com/blog/how-to/how-to-create-a-seasonal-advent-calendar-for-your-wordpress-website/ - Categories: How To Discover how to create an advent calendar on your WordPress website using PersonalizeWP, transforming holiday traffic into repeat visitors and boosting conversions with daily surprises that keep your audience coming back for more. --- ### Why You Should Segment Your Audience for Targeted Black Friday Campaigns > Learn how audience segmentation can help you deliver personalized content that stands out and drives conversions. - Published: 2024-09-26 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/content-marketing/why-you-should-segment-your-audience-for-targeted-black-friday-campaigns/ - Categories: Content Marketing Learn how audience segmentation can help you deliver personalized content that stands out and drives conversions. --- ### The Benefits of Personalization with CRO Tactics for Agencies > Rachel Berry, Head of Client Services at PersonalizeWP & Filter, explains how combining personalization with CRO tactics helps agencies boost engagement, conversions, and client results. - Published: 2024-09-25 - Modified: 2025-04-15 - URL: https://personalizewp.com/blog/content-marketing/the-benefits-of-personalization-with-cro-tactics-for-agencies/ - Categories: Content Marketing Rachel Berry, Head of Client Services at PersonalizeWP & Filter, explains how combining personalization with CRO tactics helps agencies boost engagement, conversions, and client results. --- ### Get to Know Your Audience and Get the Most Out of Your Audience! > Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs. - Published: 2024-09-24 - Modified: 2024-09-13 - URL: https://personalizewp.com/blog/marketing-with-marieke/get-to-know-your-audience-and-get-the-most-out-of-your-audience/ - Categories: Marketing with Marieke Marieke van de Rakt discusses how to identify different segments of your audience and how to use that knowledge to tailor your approach to meet their specific needs. --- ### How to Create Content to Target New Visitors > Learn how to strategically tailor your website’s content to engage and convert first-time users effectively. - Published: 2024-09-19 - Modified: 2024-09-25 - URL: https://personalizewp.com/blog/how-to/how-to-create-content-to-target-new-visitors/ - Categories: How To Learn how to strategically customize your website’s content to engage first-time visitors and guide them toward conversions, creating a personalized experience that encourages action and repeat visits. --- ### Personalized Content: Keep Your Blog Readers Coming Back for More > Discover how personalized content can transform your blog into a must-visit destination for readers and learn simple strategies to keep them coming back for more. - Published: 2024-09-17 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/content-marketing/personalized-content-keep-your-blog-readers-coming-back-for-more/ - Categories: Content Marketing Learn about how personalized content can transform your blog into a must-visit destination for readers and learn simple strategies to keep them coming back for more. --- ### Q4 is Coming: Are You Prepared for Black Friday & Seasonal Sales? > Discover how personalized content can supercharge your Black Friday and holiday marketing strategy - boosting conversions and setting your business apart this season. - Published: 2024-09-11 - Modified: 2025-01-22 - URL: https://personalizewp.com/blog/content-marketing/q4-is-coming-are-you-prepared-for-black-friday-seasonal-sales/ - Categories: Content Marketing Discover how personalized content can supercharge your Black Friday and holiday marketing strategy - boosting conversions and setting your business apart this season. --- ### Marketing Like Emily in Paris! > Marieke van de Rakt dives into the marketing magic of "Emily in Paris," showing how a people-first approach can transform your campaigns from data-driven to unforgettable. - Published: 2024-09-10 - Modified: 2024-09-10 - URL: https://personalizewp.com/blog/marketing-with-marieke/marketing-like-emily-in-paris/ - Categories: Marketing with Marieke Marieke van de Rakt dives into the marketing magic of "Emily in Paris," showing how a people-first approach can transform your campaigns from data-driven to unforgettable. --- ### PersonalizeWP 2.5: Free Version Gets a Major Upgrade Just in Time for Q4 > Increase sales during Black Friday and the Holiday season with PersonalizeWP 2.5 with new FREE WooCommerce personalization rules. - Published: 2024-09-04 - Modified: 2024-09-10 - URL: https://personalizewp.com/blog/announcements/personalizewp-2-5-free-version-gets-a-major-upgrade-just-in-time-for-q4/ - Categories: Announcements Get ready to elevate your website’s performance this holiday season with PersonalizeWP 2.5 - packed with innovative, easy-to-use features that are now available for free. --- ### Treat Your Returning Visitors as VIP's > Marieke van de Rakt explains why returning visitors are essential and how treating them like VIPs can significantly boost your website’s conversions. - Published: 2024-08-23 - Modified: 2024-09-10 - URL: https://personalizewp.com/blog/marketing-with-marieke/why-you-should-treat-your-returning-visitors-as-vips/ - Categories: Marketing with Marieke Marieke's first post in her new series is about why returning visitors are essential and how treating them like VIPs can significantly boost your website’s conversions. --- ### How to Show Content on Your Website on a Specific Day of the Week > Discover the powerful new feature in PersonalizeWP 2.4 that can transform how you engage with your audience. - Published: 2024-08-20 - Modified: 2024-08-22 - URL: https://personalizewp.com/blog/how-to/how-to-show-content-on-your-website-on-a-specific-day-of-the-week/ - Categories: How To Find out how tailoring your website’s content to specific days of the week can significantly enhance user engagement and drive conversions. --- ### PersonalizeWP 2.4: Introducing the Day of Week Rule > Discover the powerful new feature in PersonalizeWP 2.4 that can transform how you engage with your audience. - Published: 2024-08-20 - Modified: 2025-04-15 - URL: https://personalizewp.com/blog/announcements/personalizewp-2-4-introducing-the-day-of-week-rule/ - Categories: Announcements Explore the powerful new feature in PersonalizeWP 2.4 that can transform how you engage with your audience. --- ### Experience PersonalizeWP with Our New Instant Demos > Discover how PersonalizeWP can transform your WordPress site with our new instant demos - explore features and functionality firsthand for free! - Published: 2024-08-12 - Modified: 2024-09-09 - URL: https://personalizewp.com/blog/how-to/experience-personalizewp-with-our-new-instant-demos/ - Categories: How To Discover how PersonalizeWP can transform your WordPress site with our new instant demos - explore features and functionality firsthand for free! --- ### PersonalizeWP 2.3: Better WooCommerce Support and Accurate Segmentation > Learn about the key updates in PersonalizeWP 2.3 that refine your personalization efforts and improve your business's user experience. - Published: 2024-07-29 - Modified: 2025-04-15 - URL: https://personalizewp.com/blog/announcements/personalizewp-2-3-better-woocommerce-support-and-accurate-segmentation/ - Categories: Announcements Learn about the key updates in PersonalizeWP 2.3 that refine your personalization efforts and improve your business's user experience. --- ### PersonalizeWP Adds New Features in Version 2.2 > We’ve released version 2.2 of PersonalizeWP and it includes major new features that will allow you to increase the personalization of your site and deliver more fine-grained control over the content that you show to your visitors. - Published: 2024-06-13 - Modified: 2025-04-15 - URL: https://personalizewp.com/blog/announcements/personalizewp-adds-new-features-in-version-2-2/ - Categories: Announcements We’ve released version 2.2 of PersonalizeWP and it includes major new features that will allow you to increase the personalization of your site and deliver more fine-grained control over the content that you show to your visitors. --- ### How to Boost Website Conversion Rates With Personalization > Discover a range of strategies to increase your website conversions. We cover the steps to elevate user engagement and drive your success. - Published: 2024-01-08 - Modified: 2024-09-09 - URL: https://personalizewp.com/blog/how-to/how-to-boost-website-conversion-rates-with-personalization/ - Categories: How To Discover a range of strategies to increase your website conversions. --- ### 5 Ways To Use PersonalizeWP To Personalise Your WordPress Website > Explore some real-world examples of how your business could utilise PersonalizeWP to bring personalized experiences to your WordPress website. - Published: 2024-01-05 - Modified: 2024-09-09 - URL: https://personalizewp.com/blog/how-to/5-ways-to-use-personalizewp-to-personalise-your-wordpress-website/ - Categories: How To We explore why personalisation should be included in the WordPress core by looking at four key reasons. --- ### 4 Reasons Personalization Should Be Included In WordPress Core > In this article, we explore why personalization should be included in the WordPress core by looking at four key reasons. - Published: 2024-01-05 - Modified: 2024-09-12 - URL: https://personalizewp.com/blog/how-to/4-reasons-personalization-should-be-included-in-wordpress-core/ - Categories: How To We explore why personalisation should be included in the WordPress core by looking at four key reasons. --- ### Introducing PersonalizeWP: The Ultimate WordPress Personalisation Plugin > Say hello to PersonalizeWP, an essential plugin for your WordPress website to enable you to personalise the content that you show to visitors. - Published: 2024-01-04 - Modified: 2024-09-12 - URL: https://personalizewp.com/blog/announcements/introducing-personalizewp-the-ultimate-wordpress-personalisation-plugin/ - Categories: Announcements Say hello to PersonalizeWP, an essential plugin to enable personalisation features within WordPress core. --- --- ## People ### Rachel Berry - Published: 2024-09-24 - Modified: 2024-09-26 - URL: https://personalizewp.com/blog/about/rachel-berry/ --- ### Marieke van de Rakt > Marieke is the former CEO of Yoast and founder of Yoast Academy. Marieke is an investor in PersonalizeWP through Emilia Capital. - Published: 2024-07-24 - Modified: 2024-09-12 - URL: https://personalizewp.com/blog/about/marieke-van-de-rakt/ --- ### Joy Clarke > Joy is PersonalizeWP’s voice to the outside world, developing our content and marketing and helping users to understand how to use the plugin - Published: 2024-01-04 - Modified: 2024-09-12 - URL: https://personalizewp.com/blog/about/joy-clarke/ --- ### Paul Halfpenny > As the founder and the driving force behind the plugin, Paul is responsible for the overall direction and roadmap of PersonalizeWP. - Published: 2024-01-04 - Modified: 2024-09-12 - URL: https://personalizewp.com/blog/about/paul-halfpenny/ --- ---